It’s hard to sell your products or services on Instagram without coming across as too “sales-y”. The more organic your feed is, the more native your content will look to the platform. Leave the sales focused posts for any social ads you are running. In this blog post, learn how we advise small businesses uses Instagram Stories to sell their products, without using “swipe up”! and other sales tactics.
1. Give Your Instagram Stories A Human Side
Marketing products and services on social media is one of the top benefits of using these platforms like Instagram for small business owners. The other benefit of all social media is building a sense of community with customers and prospective customers. Instagram Stories are an opportunity to share your company’s more human side with the ability to share live unedited footage of products and services. This also allows for customers to build a sense of loyalty to your company while amplifying your brand awareness.
2. Showcase Your Culture
Showcasing culture in 2021 is what will set you apart from other brands, particularly in the small business world. Instagram Stories are a great way small businesses can showcase their company culture. Your website may depict your brand persona from a business perspective. However, Instagram Stories give future clients and potential talent the ability to identify with what you’re selling, which in turn gives them a far better idea of what they can expect when working with, or for, your company.
3. Feature Your Users or Customers
Everyone loves product and/or service feedback on Instagram Stories! Take advantage of this new update by piggybacking on the following of your best customers/consumers. Reach out to those who shop your product online or frequent your store and ask if you can repost their content or send them additional product/services for their feedback to feature. Everyone loves to feel like an online star for a day!
4. Do Something Unique
Stories have been around for awhile on the platform, everyone tends to use it the same way. All brands do the the same BTS footage or Q&As, which can be really fun, but experts at Onimod Global would advise you to try to think of a unique way of taking advantage of Instagram Stories. It could be telling the stories of how your service saved someone’s health or making a short story series using your product over a certain time period, or interviewing people on the street gauging a first impression — anything. Think outside the box and continue doing what you notice is seeing the best engagement.
5. Showcase Experiences
The story feature on all social media platforms is designed to offer a peek into the action, so to speak. Therefore, it’s super important to really showcase something engaging and unique! Stories that capture a special or exciting experience provide real insight into what your company or brand is about from the point of view of an employee or customer. That’s the kind of information other formats just can’t communicate as directly.
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