Social Media Archives - Page 11 of 12

4 Digital Marketing Trends to Follow

June 29, 2017/in Digital Marketing, Facebook, Google, Social, Uncategorized/by Onimod Global

The world of digital marketing is ever-changing. Constant updates, innovations, emerging technology, it all makes it a bit difficult to keep up. Here is a quick highlight of current trends to pay attention to within the coming months.

Best Advertising Platforms

It comes as no surprise that Google is the premier digital advertising channel. A report by Craig Smith states that Google earns 77% of total search revenue generated in the United States. This is not to mention the other ad variations that can be created on Google’s AdWords platform.

The second largest advertiser in command is Facebook. The social media platform recently boasted its audience of 2 billion users. This immense amount of people creates the perfect kind of market for nearly any and every business. The Facebook Ads Manager also allows for very precise targeting, which only appeals to advertisers even more. Low conversion costs and high ROIs combine with these aforementioned factors to create the ultimate advertising experience.

Benefits of Native Advertising

These two strategies are limitless in their potential. Consumers have become a bit blind when it comes to obvious banner ads. However, when an ad appears to be part of the site itself, users are much more likely to engage with it. In fact, HubSpot records that these native ads are viewed 53% more than traditional banner ads.

A lot of this has to do with the fact that users don’t trust banner ads because they typically view them as possible spam tactics. Simply put, the more natural your ad looks, the better.

The Age of Mobile

Your ads are in serious trouble if they are not optimized for mobile devices. More searches are being conducted on mobile than on desktop, which includes both browsing and actual purchases. A seamless user experience is key. Without it, 53% of these users will abandon their search, according to DoubleClick by Google.

Various platforms are changing to integrate their processes into one easy action. Facebook now allows you to generate a form within your ad that will never even take the consumer off site to complete. This is exactly the kind of interaction that individuals are looking for as they make the shift toward mobile.

Influence of Social Media

If you can get a consumer to stop and take a look at your product, they are much more likely to convert. This means pulling out all the stops. In general, it is better to create content that contains an image or gif if possible. It also helps to use hashtags or mention other noteworthy people or brands in your posts to seem more legitimate and trustworthy.

The other major component to social media marketing is reviews. Consumers trust what others have to say about a product or services. These opinions weigh in heavily on the buyer’s decision making process. A trustworthy review translates to affect 84% of consumers, according to a survey by BrightLocal. This makes it imperative to include reviews in your social media.

Client Spotlight: USA Voice & Data

June 22, 2017/in Digital Marketing, Facebook, Google, SEO, Social/by Onimod Global

Based out of Chicago, USA Voice & Data is a leading national broker of innovative and reliable business quality voice and data services. They wanted to interact with new and existing customers and share their numerous services to clients and partners; getting their messages across without the “hard sell.” With our digital expertise at Onimod Global, we have enhanced USA Voice & Data’s social media presence and their overall brand awareness.

Initial Challenge:
The variety of service offerings provided by USA Voice & Data made it difficult to concentrate on their expanding client portfolio. Internal staff was forced to do time consuming tasks like social media management instead of concentrating on more strategic work. Our client felt that they needed an additional team that could handle and oversee unique social media projects in a seamless way and in alignment to each service, product, and brand they handle.

Onimod Global Strategy:
We offered a flexible, personalized solution for USA Voice & Data’s social media solutions. We familiarized ourselves with the client and their strategies across the different social media platforms such as Twitter, Facebook, Google+ and LinkedIn; and quickly went to work managing their campaigns. In addition to the pure management of social media campaigns, we were also tasked to research, collect, and suggest content that our client used for their outbound communications.

As a business to business provider, LinkedIn was the clients main area of focus for social communication. With that as a spearhead we went all in on the social overhaul.

The Results:
LinkedIn Q1 2014 vs Q1 2016:

Followers +194%
Referral Traffic +346%
Organic Post Impressions +78%

Facebook Q1 2014 vs Q1 2016:

Total Organic Reach +195%
Engagement +628%

An explosion of organic social interactions across Facebook and LinkedIn. Our social media specialists gained insight into USA Voice & Data’s business operations and industry, working to engage clients and social media followers with an insightful mix of interesting topics and blogs.

Contact Us:
If you’re an organization like USA Voice & Data seeking an upgrade in brand awareness, social media management, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Vipply LED Bar Shelves

June 14, 2017/in Digital Marketing, Facebook, SEO, Social/by Onimod Global

Vipply is the world’s leading manufacturer of high quality LED light shelves and light shelf tiers. Adding LED light shelves is not only a decorative upgrade to any bar or restaurant, but they have been proven to drastically increase liquor/spirit sales. The display of premium liquors with elegant under-lighting will quickly draw attention to designated bottles. Needing assistance in the digital world to overcome competition, Onimod Global has exceeded Vipply’s expectations of building online brand awareness.

Initial Challenge:
Branding, e-commerce development, data integration, digital marketing launch, ad content, and graphic design all starting from scratch. Brand new to the world, Vipply set out on a mission to dominate the LED shelving industry and needed digital experts to turn on the lights.

Strategy:
SEO, SEM, Social Advertising, E-Commerce Website Development, Customer Behavior Analysis, A/B Testing, Custom Programming, Advanced Segmentation Targeting, Reporting. In other words, the implementation of our Digital Synergy Service.

Results:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Q1 2015 vs Q1 2016:

Sales +1,498%
Organic Traffic +468%
Ad Impression +1.2M

An explosion of social interaction via custom audiences and campaigns across Facebook, Twitter and LinkedIn. Natural rankings and subsequent traffic increases due to organic seo and e-commerce website development. Product listing ads and 3rd party resellers compliment organic sales. And as a result of Onimod’s services, Vipply and its web properties now dominate placements across all major sales channels.

Contact Us: If you’re associated with a business looking for an upgrade in brand awareness or any digital marketing service, Onimod Global has proven to generate immediate and efficient results. If interested fill out a quick form on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Theory in Chicago

June 12, 2017/in Digital Marketing, Facebook, SEO, Social, Uncategorized/by Onimod Global

Theory is an upscale sports lounge located in the River North area of downtown Chicago that prides itself on being better than your typical sports bar when it comes to food, service, and comfort. It’s well known that the market for this industry is highly competitive, especially in an area like downtown Chicago. Theory decided it was time to take the next step in gaining a competitive advantage in their industry – building a strong digital presence. With our expertise and digital services at Onimod Global, we have helped Theory stay on top of the game and continue to create strong brand awareness in Chicago.

Initial Challenge:
Localization of a brand and geo-specific location via myriad digital mediums. Website development. Creating visibility for a local bar and restaurant in as saturated market as there is for this industry, downtown Chicago. Theory wanted to immediately capture new business via a new website, digital marketing and increase brand awareness while optimizing allocated ad budget.

Strategy:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them. Theory being a local business needs relevant day to day advertisements, promotions and ad content creation.

SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, and Reporting were some of the digital strategies implemented. This is also referred to as our Digital Synergy Service.

Immediate Results:
In the First 6 Months of Onimod Global’s ‘Digital Synergy’ campaign, Theory saw:

Social Interactions +538%
Organic Traffic +87%
Local Map Traffic +226%

An explosion of social interaction across Facebook, Twitter, Instagram and LinkedIn. Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Ultimately, with assistance from our expertise at Onimod, Theory continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us: If you’re a local business like Theory seeking an upgrade in brand awareness or digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Facebook changes it’s News Feed settings to reduce spammy, ad-heavy websites using AI

May 10, 2017/in Facebook, Social/by Onimod Global

When faced with a challenge, what’s a tech company to do? Turn to technology, Facebook suggests. Read more

Will My Organic Rankings Suffer If I Don’t Have a Blog?

February 23, 2017/in SEO/by Onimod Global

A blog can be a major investment, but the SEO benefits can make it worth the effort. Read more

Google Search Algorithm Update February 7th

February 8, 2017/in Google/by Onimod Global

We just had some Google algorithm update a week ago potentially targeting spammy links I believe. And now a week later, around February 7th, yesterday, it seems there was another algorithm update. This update doesn’t seem specific to links or spam but rather just a normal unconfirmed Google update where ranking changes shift based on something changing at Google.

I do not believe it is related to the mobile bug because most of the automated tracking tools only track desktop search.

There is some chatter, the chatter in the SEO community is not YET that hot but it might heat up throughout the day as people check their analytics and tools.

An ongoing WebmasterWorld thread has these posts:

SERPs movements again in our vertical. We’re seeing some recoveries from previous penguin casualties and some domain crowding. Spam STILL having a huge positive impact.

Yesterday (Tue 7th) I saw a huge spike in organic traffic, ~30% over avg, and 18% increase from previous record day in November. It’s a Canadian financial-related site. Increases from both Google.ca as well as other search engines/

Here is a post on Twitter that even caught Gary Illyes attention:

And here are the tracking tools showing changes on the 7th, note Mozcast is well behind in terms of tracking so this might be related to the link spam update we covered last week?

Mozcast: