successful email marketing Archives

If Covid-19 has taught us anything over the past year and a half, it’s that plans can really alter quickly. What you have forecasted as upcoming events or projects for today may not be correct even by tomorrow. In order to stay ahead of your competition, it’s important to always keep up on industry trends, for example in email marketing.

Several brands took the time in 2021 to adjust their strategy to digitally interact and communicate with their customers throughout the pandemic. One result of this was that email marketing received a massive boost. Another result was of course new email trends emerging. For us digital marketers this is absolutely wonderful news, especially with the increase in email newsletter engagement. However, it’s also important to note that you should proceed with a bit of caution. From plain-text emails and newsletters to social integration for hyper-personalization, these are the top email marketing trends that will dominate our inboxes in 2021 and heading to 2022.

1. User- Generated Content is a must
  User-generated content, or UGC, in your email marketing strategy is a very simple method that will drastically increase organic traffic and convert more clients. Customers are much more likely to trust a company if they see open and positive customer reviews and feedback from other customers. This will in turn increase their chances of becoming a converting, paying customer
  The most amazing part about UGC material is that it is free and may be presented and used in your emails. To promote trust within your customers, consider including poll results, customer reviews, or even photographs of any influencers or customers using your products/services in your emails, along with a simple CTA button.
2. AI is here to stay, and coming to email marketing
  The amount of data is growing more than people every second of the day—especially digital marketers—can comprehend or know what to do with. Like most marketing specialists, data is the lifeblood of any marketing industry, but making sense of any of the numbers becomes more and more difficult by the day. The number of data sources had increased massively just from a couple of years ago, making it essentially impossible to explore relevant customer data without some help.
  What is even more daunting, is that over half of digital marketers admit to not having a complete view of all of this data available to them. 293 billion emails were sent daily in 2019—and are rising steadily—needing to be able to manage data is crucial to success in all settings. AI software, however, can do much more than us normal human digital marketers can. It can sift through millions of data points to predict trends, forecast subscriber actions, and identify correlations—they can even suggest what you need to do to keep or further engage your customers. There are brands that even employ AI to automate everyday tasks or create engaging content.
3. Personalization is key
  Customers never want to feel like a number. They want to feel valued by the companies in which they invest. The lack of personalisation that comes with automation can be a concern in email marketing. The use of AI will also lead to more personalization inevitably. This has actually already come to see the light in the past few years and has been in practice. One example of personalization is an automatic email triggered by the customer’s action, such as visiting a website or abandoning a shopping cart on an ecommerce platform.

Final Thoughts

When there’s even more trends to take note of regarding email marketing, it’s important to know how each will benefit you and drive results. Some are confusing and hard to put together on your own, and that’s why sometimes, your best tool is a digital marketing partner. Someone who knows which trends you should pay attention to and are the most relevant for your business. Our goal is to help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things digital marketing. Got questions about email marketing or want to learn more about us? Contact us here today.

It’s a common misconception that marketing through email is dead. In all actuality, 90% of adults and 74% of teenagers use emails regularly. Email marketing is still a great tool for building customer relationships and generating leads and sales. Best practices for things like deliverability, subject lines, and layout have evolved over recent years. There are many aspects that go into whether or not the recipient sees or opens your message, meaning there are many aspects to be kept in mind before hitting send.

Here are the top 5 tips for creating a successful email marketing campaign:

1. Build a Strong Subscriber List for Precise Targeting

Every successful email marketing campaign starts with a full list of qualified leads that are already interested in what’s being offered. This list can be built by converting website visitors into subscribers. Even if you feel that you already have an established list, never stop adding to it. Your website should have strong sign up features with forms on the homepage, blog page and anywhere else you can fit it without taking away from more important content.

After you’ve built a targeted email list, gather as much data as possible. From geographic location to customer buying habits, study the data so the list can be divided accordingly. Not every subscriber should be treated the same, which is one of the most common mistakes made in email marketing campaigns. Data can be easily gathered through Google Analytics or Facebook.

2. Create a Compelling Subject Line

A subject line can make or break an email campaign, as it’s what customers base their decision to read or delete the email off of. The subject line should be honest, compelling, and attention grabbing. It’s best to avoid hot-button phrases like “make money” or “earn fast cash.” Phrases like these often make users weary that it’s a spam email, causing them to delete immediately. Go for subject lines that pique the recipient’s curiosity, but tells the truth at the same time. Consider these options when creating your subject line:

Telling people what they will get out of opening your email.
Adding personalization, as including people’s name in the subject line can keep them more engaged.
Borrowing one of these high-converting email subject lines and adapting it for your own use.

3. Personalize When Possible

Try to add personal elements to emails whenever possible. Most email tools allow you to enter shortcodes that will be replaced by the recipient’s name when the email is sent out. If you have a business that works with multiple industries, consider sending out different versions of your email with each one providing information specific to each industry. The more personal you can get, the easier it is to build trust. You’ll also have a better chance of your emails being opened and read.

4. Keep it Clean and Simple

Keep layout crisp and clean by limiting the use of flashy graphics, huge fonts, or any other “in your face” items. The email should look professional and be easy to navigate. Consider:

Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out.
Including bullet points to help people skim the content and take in the vital points.
Inserting pictures sparingly. Images should illustrate your message rather than replace your content. Some email providers block images or consider them an indicator of spam.

5. Include a Powerful Call to Action

The goal of most email campaigns is to generate traffic back to the site or a specific landing page. Always try to include visually striking buttons with text that give readers more than one opportunity to interact. It should usually appear multiple times within the copy. You don’t want to pitch readers too soon, or anywhere that it seems awkward, but there’s usually a CTA near the start, middle, and end. The best call to actions are short and clear.

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Tag Archive for: successful email marketing

Top 3 Email Marketing Trend Predictions for 2022

Final Thoughts

5 Tips for a Successful Email Marketing Campaign

1. Build a Strong Subscriber List for Precise Targeting

2. Create a Compelling Subject Line

3. Personalize When Possible

4. Keep it Clean and Simple

5. Include a Powerful Call to Action

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