Timing Is Everything, Especially in Digital Marketing
Believe it or not there are many times when digital marketing is more effective than others. Find out how to best reach your intended audience in time with this short article from Onimod Global!
Many businesses typically break down their yearly events by quarters, and this schedule is no different. This tactic helps to keep things from getting too overwhelming and muddled. By separating the year into 4 identifiable groups, you can better concentrate your marketing efforts with a clear marketing strategy.
In every quarter you need to make sure that you are paying attention to major holidays. New Years, Easter, The 4th of July, and Christmas are only a few of the major holidays to consider when constructing your game plan.
Center your special offers and promotions around these times. These dates will make up the most important peaks in interest when consumers are shopping around for good deals and specials.
Start off strong. It is always better to put in the hard work and effort at the beginning, rather than try and catch up towards the end. Do not procrastinate. Even if you plan to run certain campaigns toward the end of the month, you can still prepare.
All of the major digital advertising platforms allow you to schedule your ads for future dates. Get a head start and queue these up at the beginning of the month so you’re not in a panic come week 4.
Put yourself into this type of situation. How would you react to an ad when you’ve got a case of the Mondays? It is generally best to steer clear of advertising during the beginning of the week, since many busy adults are still trying to get back into the swing of things after a nice relaxing weekend.
As the week rolls on, we begin to see an uptick in consumer engagement with ads. Thursdays and Fridays are particularly successful days, according to various infographics on Hubspot.
Weekends are a bit hit-or-miss. Some platforms report steady traffic on Saturdays and Sundays, while others suggest to hold off until the following Tuesday or Wednesday. This exact timing will depend on your specific business, and what you can conclude after experimenting with a few ads over the weekend.
The same infographics from Hubspot list the best times of the day to post on the top 5 social media platforms. For Facebook, advertisers should post between 1-4 p.m. on Thursdays and Fridays for their largest window of opportunity. All weekdays from 12-3 p.m. are prime times to engage with users on Twitter. LinkedIn is very concentrated throughout the average workday Tuesday-Thursday. Pinterest users are most active during the evening and very late/early hours of 2-4 a.m. Finally, Instagram is most effective anytime of the day from Monday-Thursday, except between 3 and 4 p.m.
For more information regarding digital marketing expertise, please visit our website at www.onimodglobal.com. We provide weekly news updates on the latest and greatest in digital marketing. Enjoy!