Tag Archive for: women

Women to Watch in the Digital Marketing Industry

We have already discussed the importance of women in digital marketing, but let’s take a look at how a few specific women are shaping its future.

Many brands are currently shifting their target audience to include more millennials. After all, it is a huge market of potential revenue.

Women & The Wall Street Journal

The Wall Street Journal has recently launched a campaign that targets women of this generation. This news comes from an article by Sami Main of Adweek.

The article discusses the strategy behind the WSJ campaign and why they anticipate its success. The campaign will showcase a diverse and ambitious female character.

The goal is for the Wall Street Journal to take a positive stance regarding ambition and action, which are very often reflected by millennial women. Suzi Watford, evp and CMO of the Wall Street Journal, explained the concept further by saying, “People want and need a more diverse business leadership of the future.”

Up and Comers

Adweek recently released another article that brought praise to several “rising tech stars”. The list was comprised of many accomplished men, but also included 5 outstanding women in the digital field. These women are:

  • Stephanie Horbaczewski: Founder of StyleHaul, Stephanie shows a particular focus in the areas of analytics and social networking. Her company has combined the two into a product called Society. This product works to provide creators with access to data about every piece of content that they produce and post through their page.
  • Nithya Thadani: Recently named president of digital consultancy for Rain, Nithya has been pulling the company into the future as a leading tech-focused innovator. Despite Rain’s fast paced growth, it aims to continue this positive trend in the near future. As Nithya put it, “We’ve barely scratched the surface of how this will impact marketers.”
  • Anda Gansca: Coming all the way from Transylvania, Gansca has a more objective viewpoint than most in this industry. With plenty of technology resources at her side, Gansca offers incredible insight to advertisers that ultimately help them to better serve their own consumers. This human element is very important to her and she elaborates by stating, “I think it’s really easy in our industry to lose track of the fact that we’re ultimately serving people, not impressions.”
  • Tiffany Zhong: Although she is the youngest in this short list of impressive ladies, Tiffany Zhong has used her few years of experience wisely. She places a particular interest on Generation Z. Zhong claims that her company, Zebra Intelligence, is one of a kind because, “No one has done Gen Z research to such an extent.”
  • April Underwood:Slack id a platform that works to connect teams with everything they need to get the job done. April has taken their original base of 1 million users and grow it to an astounding 6 million. Underwood told Adweek that her advice for other female executives is to take time to develop relationships outside of your day job and find a career that allows you to focus on more than one thing.

The Important Role of Women in Digital Marketing

It has become very apparent in recent years that women are being slighted in many ways because of their gender. According to PayScale, women earn 76 cents for every dollar earned by their male counterparts.

Digital marketing is no exception to these unfair circumstances. A Digital Skills Gap Report released by the Digital Marketing Institute revealed that women were 11% more digitally proficient than men, but only represent 30% of the entire digital marketing workforce.

Women in Digital

One woman who experienced sexism in the workplace was Alaina Shearer. She described the many trials and tribulations of her career in digital marketing in an interview with Forbes.

No action was taken on behalf of Shearer when the Creative Director of the marketing agency where she was employed made advancements toward her. Instead, all documented evidence was ignored, and Shearer was asked to move to a separate department within the agency.

In response to this event, and many like it, Shearer decided to launch Women in Digital. The mission of this community is, “To empower each other by creating a national network of women in digital unlimited in our potential to meet individual and collective goals.”

The Best of The Best

Even with the odds stacked against them, numerous strong and empowered women continue to make huge strides in digital marketing. Here is a short list of some of these inspirational ladies:

  • Ann Handley: Chief Content Officer at MarketingProfs and columnist for Entrepreneur magazine.
  • Susan Gilbert: CEO of Online Promotion Success and author of “KLOUT SCORE: Social Media Influence, How to Gain Exposure and Increase Your Klout.”
  • Amy Schmittauer: Author of #VlogLikeaBoss, video marketing consultant, YouTube video creator, and international keynote speaker.
  • Mari Smith: A leading Facebook expert, also known as the “Facebook Queen”. Also recognized as Forbes’ Top Social Media Power Influencer.

General Tips

No matter what your gender, there are always ways in which you can improve upon your digital marketing skills.

Many of the blog posts published by Onimod Global discuss strategies and methods for this type of improvement.

Some of our most recent articles include: Google Partners Launches Digital Sales Certification Exam, 5 Simple Ways to See if Your AdWords Account is in Trouble, Client Spotlight: AWC Industries, and many more.

Scroll through a few of our articles to gain invaluable knowledge on the latest news of the digital marketing industry!