Marketers are no strangers to adapting in times of volatility. Over the past few years, we’ve steered brands through global health crises, political shifts, and economic headwinds—building a toolkit of strategies to stay agile and connected with consumers. Now, that toolkit is being tested once again. Rising trade tensions and proposed tariffs on imports from […]
As your trusted certified Google Partner for nearly two decades, Onimod Global understands Google Ads remains one of the most powerful tools for businesses to reach their ideal audience. Nearly half (46%) of all Google searches are local, meaning people often look for businesses, services, or products nearby. However, running ads without strategic audience targeting […]
Amazon is making its boldest move in artificial intelligence with the upcoming launch of advanced reasoning AI under its Nova brand. Set for release in June 2025, this AI model is designed to challenge the dominance of OpenAI, Anthropic, and Google in the rapidly evolving AI landscape. With Nova AI’s hybrid reasoning capabilities, aggressive pricing […]
Digital marketing is set to remain the fastest-growing media channel, projected to reach $513 billion and account for 62.7% of global ad spend. This rapid expansion highlights the increasing dominance of digital marketing channels and the fierce competition for consumer attention. As new platforms emerge and consumer behaviors shift, businesses must stay agile to remain […]
Social media continues to evolve at an unprecedented pace, with 5.22 billion people—63.8% of the global population—actively engaging on these platforms. Changing user preferences, rapid technological advancements, and geopolitical events, such as platform bans, are transforming the digital landscape. For businesses and individuals alike, staying ahead of these changes is no longer optional—it’s essential. From […]
In a recent move sparking powerful conversation, Meta has reduced their fact-checking efforts across major social media platforms like Facebook and Instagram. This decision marks a pivotal shift in managing online content, raising important questions about the future of digital marketing, paid advertisements, and brand safety in a less-regulated digital environment. In this blog, we’ll […]
In 2025, sustainability has evolved from being a mere corporate buzzword to a core pillar of successful marketing strategies. Consumers are increasingly holding brands accountable for their environmental impact. In fact, 55% of consumers would sever ties with brands that fail to uphold green standards. For marketers, this trend represents both a challenge and an […]
Email marketing cuts through the noise in an age where consumers are inundated with content. With 77% of marketers reporting increased email engagement over the past 12 months, it’s clear that email remains a highly valuable direct communication channel for businesses to connect with their audience and drive conversions. With the rise of data-driven marketing […]
Did you know that 72% of marketers say content creation is their most effective SEO tactic? In today’s crowded digital landscape, engaging content is essential. It helps your brand stand out, builds authority, and fosters genuine connections with your audience. This blog will explain why content marketing is critical for your brand, provide strategies for […]
With nearly 80% of marketers deeming PPC crucial to their success, an effective PPC strategy is more than just an investment—it’s a necessity. In today’s competitive digital landscape, pay-per-click (PPC) advertising stands out as a powerful tool for driving high-quality traffic to your website. But to unlock its potential, you need more than just a […]
