The Benefits of Webinars for Business
Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let’s explore everything business professionals need to know about the benefits of hosting these successful virtual seminars.
During the pandemic, live events were canceled across the globe and businesses were forced to use the internet and wireless communication systems to replace in-person meetings. While there’s no substitute for the excitement of live events, in many cases it’s more practical for people to attend remotely. Did you know that webinars are some of the highest converting forms of marketing?
Webinars are the next best thing to replace face-to-face interaction with customers and employees. There are very few if any besides webinars that can replace the connection that in-person interaction holds. More and more companies are realizing that without that internet presence it is hard to grow because of the easy access, each business has a complete capability of doing it.
What is a Webinar?
Just like a seminar or convention, a webinar helps businesses bring together a wide and varied group of people, albeit over the internet. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This webinar software will let you create your own virtual online meeting rooms that you and your attendees will use to view and follow the presentation. Presenters can also share their desktop screens, files, and any open applications on their computer or mobile device, with their audience during the presentation.
It is worth mentioning that webinars are quite different from simple marketing videos, in that the audience follows your presentation in real time. Furthermore, the presenter and audience can engage with each other, leading to the sharing of highly insightful information.
Why Create a Virtual Event?
If you’re involved in a field such as education or public speaking, webinars and online events are probably already part of your marketing strategy. However, there are many ways that other types of businesses can benefit from webinars. Some of the key benefits for driving business include:
1. Virtual Events are Built for Engagement
Your attendees are looking for education and connection, and a webinar can provide both. can help you create that sense of connection and engagement that you miss by not being in person. Virtual events and the platforms that power them are optimized to keep conversations, ideas, and engagement flowing constantly. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.
2. Reach a Larger Audience
When it comes to trade shows, geographical location is everything. After all, you can only reach out to an audience where a particular show is happening. But that’s not the case with webinars.
One of the biggest benefits of a webinar is that it enables you to reach out to participants and sponsors anywhere in the world. There are no geographical barriers because you’re online. You can be sitting in the US while your audience is viewing you from Australia.
Anyone with an internet connection can join your webinar.
2. They Position you as an Expert in your Field
It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content.
Audiences join webinars because they want to learn. Learn more about the topic and challenges you are speaking about and learn more about the solutions to these challenges. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you around 1-hours of their time. They’re essentially jumping through these hoops just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.
3. Webinars Generate Leads
As mentioned earlier, webinars are some of the highest converting forms of marketing. One of the best reasons to create a webinar or other online event is to generate leads for your business.
4. Saves Time & Money
Webinars can be a great option for businesses dealing with shrinking budgets. In fact, virtual events are about 75% less expensive than in-person experiences, as hosts typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. At a minimum, the only thing planners have to worry about paying for is the cost of their virtual meeting platform. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) and some extra coordinating with presenters, it’s tremendously less than that of an in-person event.
Host a Webinar with the experts at Onimod Global
If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.
If done right, webinars can be better than visiting a prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression.
Onimod Global has helped hundreds of our clients across the United States and globe plan, set up and execute webinars to generate business in an unbeatable fashion.
Ready to take the plunge? Contact us here today.