Instagram is full speed ahead with the monetization of their platform and shows no signs of slowing down. But are you up to date with all of the latest and great changes that have recently come to Instagram?
To help you stay up-to-date with the latest Instagram updates that rolled out during 2020 and adjust your business to them, we put together a list of the latest updates you may not know about and how to make them work to your business’s benefit.
New Tools for Shops & Increased Checkout Rollout
Coming as no surprise, shopping features have been a huge priority for Instagram in 2020. There is now an in-app checkout feature, and creators are also allowed to tag your business’s products. This means you never have to leave the app in order to buy the new pair of sunglasses you saw on your favorite influencer. The checkout is streamlined and takes advantage of the secure and convenient Facebook Pay.
It is now also possible to open a shop directly on Instagram without connecting to a larger e-commerce platform like Shopify or BigCommerce.
Live Shopping is also an upcoming Instagram update, which allows people to directly purchase items that they’re viewing from a Live in real time.
IGTV shopping is also now available! This way, when Instagram users are watching IGTV and see something they like, they can click on the product and will be directed to the retailer’s website to purchase it.
Automatic Closed Captioning on IGTV Videos
An incredible asset in general, closed captioning expands access to an even larger audience while also promoting inclusivity. Plenty of users also choose to watch a video with the sound off, which is how it typically starts on auto-play. When you upload your video, you’ll be able to choose to use “auto-generated captions” by enabling a toggle bar quickly.
Reels Time Upgrade From 15 to 30 Seconds
As you know Reels, or Instagram’s successfully borrowed version of TikTok, used to be only 15 seconds of content. Luckily the recording time has doubled, so with the latest update creators can record up to 30 seconds of video. TikTok videos also started up to 15 seconds long, but the company recently extended the limit to 60 seconds.
Stay tuned to see if Instagram will follow the same practice!
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