Fortunately in 2021, there are thousands of tools to utilize for your digital marketing efforts. Unfortunately, this oversaturated market has made it overwhelming for many to choose the right platforms for their marketing needs.
With Americans spending over 11 hours daily on their electronic devices, there’s not much space left for traditional marketing. And while digital marketing tools help you execute a proper marketing strategy, they don’t do the work for you, and some work better than others – depending on your marketing goals.
With such a large selection of digital marketing tool available, it is important to know how each one will benefit you to help drive results. We’ve compiled a list of the all-around best tools that everyone can use and benefit from.
When it comes to SEO, SEMRush is one of the most effective tools out there. This platform provides:
- Keyword performance research
- Position tracking
- Backlink identification
- Technical SEO auditing abilities
SEMRush also just rolled out a few new features that include marketing, advertising and social media tools. If you’re looking for a comprehensive, all-in-one tool, this platform is the way to go. There are both free and paid subscriptions offered. But with a free account, your data pulling abilities are limited. You also won’t get access to all the additional tools they offer.
If you’re in the digital marketing space, you should be taking advantage of Google Analytics. This tool delivers vast amounts of insight on your campaign performance and how users engage with your website. It’s extremely beneficial when running A/B tests, keyword performance research and more. One of the best parts is Google Analytics is free to use. They also provide great educational tools to help increase your understanding in Google Analytics Academy.
HubSpot is an all-in-one marketing and sales software that assists you in attracting, engaging and nurturing your customers at every step of the sales journey. This CRM comes with a wide variety of tools that allow you to:
- Host web and landing pages
- Create blogs and email sequences
- Track interactions with leads and customers
- Analyze campaign success and user behavior
Canva allows users to create graphic designs and content simply and economically. It’s great because it helps you make professional graphics, even if you have no design experience. With the premium version you get access to over 50,000 templates, stock images, video, backgrounds, clip art and more. It’s the perfect solution for someone who doesn’t have the time to use InDesign or Photoshop, but still get high-quality designs to use for your business.
While there are endless social media management tools online that all provide similar features, the best overall is Sprout Social. It’s simple to use but also provides many tools to make publishing content and analyzing data easy. They offer dashboards let allow you to manage your pages all in one place, reports to help you manage your user engagement and ROI and scheduling tools. They currently support all platforms including Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. Sprout has three different tier levels for their plans, but they’re fairly reasonable.
When there’s so many tools out there, it’s important to know how each will benefit you and drive results. If you’re not using them correctly, or missing a few key ones you’re likely wasting time, effort and energy better put into other aspects of perfecting your marketing. That’s why sometimes, your best tool is a marketing partner. Someone who knows which tools are the best for your business, will help improve your marketing and drive success.
At Onimod Global, we have endless experience and expertise when it comes to digital marketing tools. Meaning it’s simple for use to identify which are right for you. Got questions about marketing tools or want to learn more about us? Contact us here today.