Marketers are getting increasingly aggressive on the digital front. They are implementing innovative techniques to make their offerings more visible and appealing to the masses. To this end, it is time we seriously consider video as a new medium. According to a blog quoting a comScore report, 64% of the visitors may purchase a product […]
We look at the 2015 stats that show great leaps forward and hurdles still to be overcome for digital marketing A decade or more ago, digital marketing, or internet marketing as it was more frequently referred to back then (see digital marketing Vs internet marketing), used to be a wild-west like frontier. Opportunities were everywhere, […]
When was the last time you conducted a thorough marketing analysis for your business? If your answer is, “I can’t remember,” don’t feel bad. Many business owners deprioritize marketing analyses in the face of more pressing needs. The good news: There’s never a bad time to conduct a detailed marketing analysis that lays the groundwork […]
October begins the holiday season for businesses and marketers. You should embrace the new seasons and holidays as part of your social media marketing strategy. The seasons are a perfect time to produce relevant content that revolves around current situations all your customers and prospects are currently in. Holiday shopping begins before Halloween for 20 […]
With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his digital publisher’s views for all content come […]
Official Google Webmaster explains that when it comes to search on mobile devices, users should get the most relevant answers, no matter if the answer lives in an app or a web page. Google have recently made it easier for users to find and discover apps and mobile-friendly web pages. However, sometimes a user may tap […]
In early 2015, Adobe surveyed nearly 1,000 digital marketers in the United States and Canada to learn priorities and tactics to be deployed in 2015. Industries included in the survey spanned everything from financial services to entertainment and retail. The conclusion? Digital marketing is moving into a new era. First came the era of innovation. […]
A lot of websites rely on forms for important goals completion, such as completing a transaction on a shopping site or registering on a news site. For many users, online forms mean repeatedly typing common information like their names, emails, phone numbers or addresses, on different sites across the web. In addition to being tedious, […]
Hackers can turn your nondescript website into a malicious spy bot in a matter of minutes, sending sensitive user data to hackers without your even realizing it. Worse, they can hack into your website databases and destroy or manipulate important information, injecting your content with malicious links and even hijack the hosting server to be […]
It’s midsummer, when much of the media and marketing world slows way down. But in this day and age, digital marketing statistics never really stop. Here are the eight most interesting numbers we saw in the last week: 1. Beats by Dre has done a fantastic job creating social buzz around Straight Outta Compton, the […]
