Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness
We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in
It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine stats in particular caught our eye: 1. The pumpkin spice cometh Starbucks' pumpkin spice lattes
In Google Search, their goal is to help users quickly find the best answers to their questions, regardless of the device they’re using. Today, they're announcing two upcoming changes to mobile search results that make finding content
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. (more…)
Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are
Yesterday, news emerged that Google was using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know
Apple today announced Swift Playgrounds for the iPad, a new project that aims to teach kids to code in Swift. When you first open it, Swift Playground presents you with a number of basic coding lessons, as well as challenges.
Two weeks ago, over 7,000 developers descended upon Mountain View for this year’s Google I/O, with a takeaway that it’s truly an exciting time for Search. People go to Google billions of times per day to fulfill
What is Social Media Marketing? Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and