As the media landscape continues to shift, it is increasingly vital for marketers to adapt their brands’ marketing mix and strategies accordingly. With an ever-growing number of platforms and mediums used to circulate information, savvy brands must evolve or suffer.
Big digital players released second-quarter earnings numbers last week, and many other enticing interactive statistics came to the forefront. Here are the eight most interesting, data-driven developments we came across: 1. Researcher eMarketer predicted Monday that Instagram advertising will be worth $2.8 billion in sales by 2017, but that estimate could be low if the Facebook-owned […]
B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at more times in the day, the better. However, effective B2B digital marketing is not a clear-cut numbers game. In fact, smaller numbers are […]
You’re busy supporting your customers and running your business. Taking even 10 minutes out of your day to devote to a blog post or social media updates is a challenge. The new, holistic approaches to internet marketing–thanks to changes by Google and other search engines in the last 12 months–are enough to make anyone’s head […]
Sites like Etsy, Amazon and eBay have made it easier than ever to open an online store and jump on the e-commerce bandwagon. Now advertising on Facebook is essential for success in today’s e-commerce market. For many online merchants, Facebook is more than a tool to drive sales, it’s a platform to market and sell […]
As buyers look for new ways to engage with and purchase their preferred brands, those brands are bringing the sales process to them nonstop through digital and mobile interactions. Given this push to be present everywhere the buyers are, brands — to no one’s surprise — are hiking their digital marketing budgets. One estimate is […]
Google’s Gary Illyes announced that the next Panda update will happen in the upcoming 2-4 weeks at SMX advanced. Illyes referred to it multiple times as not an algorithmic change but a data and info refresh. This is an interesting piece of rhetoric as it has been noticed that the organic results in the last few […]
We’ve been helping users discover relevant content from Android apps in Google search results for a while now with Onimod Global’s Mobile App Optimization services. As of May 27th Google has announced they are bringing App Indexing to iOS apps as well. This means users on both Android and iOS will be able to open mobile […]
Google has noted the local ranking changes but won’t say whether it was related to the Googlebomb fix for the racist local results in Google Maps.
Having an Online Marketing strategy has become absolutely essential for any business. Just getting a website commissioned is not good enough. You need to find and continually work to attract targeted users to your site, in order to convert those browsers into paying clients of your business.
