Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on social platforms. Instagram’s keyword search tool now allows posts to get found, even without using specific hashtags. Here […]
A study found that 84% of people now expect brands to publish content that entertains, provides solutions and is engaging. Content really is the brand ambassador of an organization and as a marketer, you have to make sure it’s curated that way. To maximize the power of content, it’s essential to combine it with marketing […]
Looking to increase your brand awareness and grow your small business in 2021? Utilize these 5 psychological factors and strategies to achieve just that. 1. Social Influence Today, around 80% of consumers’ purchasing decisions are influenced by their friends’ social media posts. On top of that, consumers are around 70% more likely to make a […]
With the holiday season upon us, eCommerce spend is set to hit new records. With people online shopping now more than ever, reaching out through social should be on the agenda for your brand. If you’re looking to refine your approach to paid social ads this season, here are 4 simple tips to create a […]
As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that the community connects with you on a deeper level, through finding similar interests and passions. Engagement is generally […]
Back in May of this year Instagram had rolled out a new “Guides” feature to only a select few influencers. This week they have now made this available to all users, giving everyone a new way to share themed content on their Instagram profile. Here’s everything you need to know. What are Instagram Guides? At […]
The 2020 holiday season is here and for many it can’t be business as usual. Businesses must continue to shift and adapt to everything going on and with many distractions, capturing consumers’ attention is more difficult than ever. If you’ve yet to establish a strong online presence throughout the pandemic, you’ll need to start thinking […]
Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. Are you looking into influencer marketing but not sure where to start? Here are our top tips to help […]
When it comes to SEO, consistent tracking, testing and measuring is crucial to verify your strategies are effective. This includes auditing your website to ensure there are no errors holding you back. Here is a checklist of 10 things to audit on your website that can help increase your search engine rankings. 1. Make sure […]
LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great new way to reach your audience, especially for B2B companies. For marketers looking to utilize this new feature […]
