As the second quarter of 2023 is underway, it’s a great time to reflect on the B2B marketing trends that have emerged and evolved over the past few months. The digital landscape is constantly changing, and marketers need to stay on top of the latest trends to remain competitive and drive growth.
Here are some B2B marketing trends to try in Q2 and beyond.
Personalization at Scale
Personalization has been a buzzword in marketing for years, and for good reason. It’s a critical component of any successful B2B marketing strategy. AI boosts personalization by using data from various sources like geolocation, recent purchases, and browser history. Marketers can leverage AI analytics to improve practices and achieve better results. In fact, 71% of B2B customers like the idea of AI for personalization, and 63% would use it for trend and pattern identification.
Advancements in AI and ML have made it possible for B2B marketers to scale personalization to a level that was previously impossible. By leveraging data from customer interactions and online behavior, B2B marketers can create highly personalized experiences that drive engagement and conversions.
Video Marketing has been on the rise for years, and it’s not slowing down anytime soon. In fact, video is projected to account for 82.5% of all internet traffic by 2023. There are so many options when it comes to creating video content. Here are some of the benefits of incorporating video into your B2B marketing strategy:
- Increased brand awareness: Videos are shareable, which means they can help increase your brand’s visibility across social media and other digital channels. By creating valuable and interesting videos, you can attract more potential customers to your business.
- Better retention: By creating videos that provide valuable information, you can improve your audience’s retention of your brand’s message. Viewers retain 95% of messages when they watch them in video format.
- Improved SEO: Video content can help improve your search engine rankings. By optimizing your video content for SEO, you can increase your chances of appearing at the top of search engine results on pages.
Voice search optimization
Voice search is becoming increasingly popular, thanks to the widespread adoption of smart speakers and virtual assistants. B2B marketers need to optimize their content for voice search to ensure they’re not missing out on potential customers. Here are some tips for optimizing your content for voice search:
- Long-tail keywords: Voice search is more conversational, use long-tail keywords that match the way people actually speak.
- Local search: Voice search is often used for local searches, such as finding nearby businesses or services. Optimize your content for local search queries by including location-specific keywords and information.
- Clear Answers: Voice searches tend to generate more direct questions than text searches. Provide clear and concise answers to common questions related to your business or industry.
Social media advertising
Social media platforms are constantly evolving, and this presents new advertising options for B2B marketers. LinkedIn, in particular, has emerged as a go-to platform for B2B advertising due to its highly targeted features. LinkedIn allows marketers to target specific companies and industries, making it an ideal platform for B2B marketers to connect with their target audience.
Other social media platforms like Twitter and Facebook also offer advertising options that can help marketers reach their target audience. On Twitter, B2B marketers can use promoted tweets and promoted accounts to reach their target audience. Facebook offers similar advertising options, including targeted ads and sponsored posts.
By leveraging social media advertising options, B2B marketers can connect with their target audience, generate leads, and drive growth for their business.
B2B marketing trends are constantly evolving, and it’s important for marketers to stay on top of trends to remain competitive. By incorporating some of these trends into your strategies, B2B marketers can drive growth in Q2 and beyond.
With over 20 years of experience, Onimod Global is an expert in B2B digital marketing. From content creation to SEO and more, we understand the need to keep up with technology trends in the digital marketing space.
If you’re interested in learning more about the future of digital marketing, contact us here.