Social media marketing is absolutely necessary for brands and businesses in order for them to stay relevant. By having a social media strategy in place, it helps businesses engage and influence their target audience.
There are so many campaigns across social media that have gone viral by simply having a strategy in place.
The average amount of time that people spend on social media is 2.27 hours. Considering the increase in popularity with apps like TikTok it has people spending more time scrolling throughout the day. Here’s a look at the benefits of having a social media strategy in place that can drive both brand awareness and ROI.
Benefits of Having A Social Media Strategy
A social media strategy is a plan that outlines your social media goals, the tactics used to achieve them and metrics tracked to measure performance. A strategy doesn’t need to be over-thought and difficult. The best way you can go about creating a strategy is by having a simple yet specific plan with meaningful measurable.
This will help you clearly identify whether or not the tactics you’re implementing are successful or not. Ultimately, your social media strategy should drive brand awareness and engagement across social media channels for your target audience/s.
One of the hardest things about social media marketing is consistency. It can be tough to try and recreate a campaign and hope for the same results. By having a social media strategy you can provide your business with the following benefits:
- Increase Your Brand Awareness
- Increase Your Web Traffic
- Generate Quality Leads
- Quality Data you can analyze and measure
There are so many benefits to social media and having a strategy in place will only strengthen your ability to achieve your business goals.
Steps to Building a Successful Social Media Strategy
Now that we have covered the basics of a social media strategy, let’s get into a couple specific steps you can take to create one. Here’s a couple tips on how you can implement a successful social media strategy:
Set Goals for Your Business
Spending some time in this step will help you understand and define what your social media goals are. This will ultimately determine the rest of your strategy.
Think about what your business wants to achieve from social media and understand that marketing and business goals are different. For example, are you trying to draw brand awareness in the marketplace, or expand your following or generate more leads? You may want to achieve these goals, but it’s crucial to note each one of them as they will involve different tactics on social media.
When you set your goals, define your Key Performance Indicators (KPIs) to understand which social media metrics are important. To be successful on social media, set metrics for each channel you use. Over and above basic metrics you can dig deeper and track audience growth rate. There are many metrics you can use to track success, so narrow them down to what matters to your business.
Research Your Audience & Your Competitors
Your audience and your competitors go hand in hand. In order to create personalized messaging and content, you need to understand who your audience is and what they want. The best way to achieve that is to do market research. You can do this through online surveys, interviews with your customers or by setting up a focus group.
Once you’ve done this, you will get a better look at your buyer personas which in turn help you create a better understanding of what your ideal customer is. Then you can begin catering to that demographic.
Competitor research helps you understand what your competitors are doing online such as what platforms they use and campaigns they run. You can also see what their messaging is like, as well as their content and how frequently they post. By understanding how they engage with customers and the success of that engagement you can either emulate it or take another direction to capture customers’ attention.
Social Media Platforms
Choosing the best channels for your business can be confusing at the beginning. There are a lot of platforms out there to choose from. Depending on the type of business you are, you may be making a mistake by not being present on all of the platforms.
Facebook: Is one of the biggest social media platforms and the oldest around. Facebook offers a targeted way to engage with prospects and customers.
Instagram: Is a great visual platform. Instagram continues to be one of the most popular amongst younger audiences and has seen huge growth over the past few years. It’s a great platform to showcase products and connect with influencers to grow your customer base. Plus with in-app shopping coming to Instagram soon through shoppable posts, customers will be able to purchase on the platform.
LinkedIn: LinkedIn is the place to be for B2B businesses and provides opportunities for B2C too. It provides businesses with a way to connect in the B2B space both organically and through paid advertising. Content that works well on this platform are blogs, white-papers, eBooks, and industry-related content.
Twitter: Twitter is a real-time platform which means your content should be timely and relevant. It can be a great customer service channel for brands as it allows quick replies and its hashtags help discover new and trending content.
TikTok: As one of the fastest-growing social media channels, TikTok is a great place for video content. Known for its short-form and quirky videos, it’s developing rapidly as a platform and can be used effectively for marketing. TikTok is a great place for influencer collaborations.
Planning Your Content
When you plan your content, you’re creating a tone for your pages. It’s a way for you to figure out if you engage with your audience in a formal or informal voice. It’s how you showcase your brand’s personality. The best way to plan your content is by creating a content calendar. That way you can create posts and schedule them regularly on social networks.
You can measure your posts by monitoring their performance, tracking your KPIs, and lastly, testing out new content to see which keywords resonate with your audience.
Doing content marketing without a content strategy is a disaster waiting to happen.
The more you know about how social media works, the better your strategy will be. It’s important to understand the fundamentals of social media marketing along with the intricacies of each platform so you can target the right audience.
At Onimod Global, our data-driven content strategies align your content marketing efforts to real business results. Our content strategy services make it easy to understand your audience’s needs, where your competition is winning, and areas where you have an opportunity to lead your industry.
As a Chicago-based, in-house marketing team, we are your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills.
Have questions about creating your online presence and need help strategizing? Contact us here today.