How Important is Blogging for a Company?
Having a company blog and posting consistently may seem like a “no brainer,” yet it’s surprising how many organizations either don’t have a blog or don’t post enough. Many times blogs just become an afterthought and businesses don’t understand the importance of posting. Listed below are a few reasons as to why having a company blog is so important in today’s world of marketing.
Maintaining a blog in general will only increase online visibility and fuel your SEO. Google and Bing’s algorithms reward valuable and fresh content for specific search queries. Regardless of the industry, maintaining a well written blog is one way to appear ahead of competitors in the search engine results. The use of relevant keywords and phrases in your blog content is what makes this happen. A client of ours for example (Theory) is a sports bar in Chicago wanting to rank well for the Mayweather McGregor fight soon. As you can see in the image below, a blog post we created is ranking first and second organically for relevant searches.
Driving Traffic to Website:
Related to increasing SEO presence, the ultimate goal of blogging is to drive traffic to your company’s website. It’s a common sense marketing strategy – the more traffic driven to your website, the better chance of someone becoming a consumer of your product/service. The best way to increase blog traffic is through promotion on multiple social media channels. Most notably Facebook, Twitter, LinkedIn, Google Plus, and other relevant platforms. Promoting a blog is essentially free, and if your content is interesting you will gain a following and see increased website traffic over time.
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