Why is Blogging Important?
A stale website is a digital marketer’s worst nightmare. Without a consistent blog, it can be hard to keep your content relevant. No matter what industry you’re in, sharing information is an important way to engage with consumers of all kinds while driving valuable traffic to your site.
So how do you make sure your blog stays fresh? Here are some simple tips to help you.
Blogging Drives Website Traffic
Think of your website, and your blog, as a publication that needs to be updated regularly. This is one of your most valued marketing assets as a digital marketer. A blog helps you stay relevant with customers, prospects, and search engines. Relevant content drives more traffic, its estimated that 93 percent of online experiences beginning with a Google search.
Here are a couple tips to follow to boost your search-ability:
- When you blog consistently, your site is more likely to be crawled by search engine spiders.
- Because of this consistent crawling, search engines will deem your site as active and more relevant than static sites.
- Active sites are crawled on a regular basis, and will rank higher for the keywords their content is targeting.
Blogging Builds Brand Authority
Customers and prospects are looking for experts. If you want to be seen as an expert in your industry, blogging is the best way to accomplish this goal. By writing blogs, you can showcase your expertise, share industry knowledge, and build trust with customers by giving them insider information about what makes your company special.
Customers want to know that they’re working with a company that knows what they’re talking about. But strategy is key. When blogging to build brand authority focus on the following:
- How does your product or services benefit them?
- What are the pain points that your potential buyer is searching for?
- How can you help them solve these pain points?
- Think about FAQs surrounding your products or services. Can you write content that provides helpful answers and insights?
Blogging Improves Customer Engagement
If you’re blogging the right way, then your actively posting about the topics that are causing concern with your customers and personas. And to do this effectively, you have to start engaging with your customers. Blogging makes this a priority and forces you to have these essential conversations with your buyers. By directly engaging with your customers and their questions, you’ll not only create more effective content, but you’ll keep your audience coming back.
If you want to make sure that your blog is posting on the right topics, then make sure it’s being written by someone who knows what they’re talking about. You don’t want someone who has no clue about what they’re doing writing an article on something complicated like SEO or content creation. You need someone who knows what they’re talking about and can write in a way that engages readers.
Blogging is Essential to your Marketing Strategy
Blogging is a critical part of any effective digital marketing strategy. It’s a great way to help your customers and prospects feel empowered, informed, and educated about the products or services you offer. When done correctly, blogging can very likely be one of the biggest revenue drivers of your business. The results will be rewarding!
Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.
From social media marketing and blogging, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.
Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.