Tag Archive for: Chicago SEO

How to Enhance Your SEO with Keywords

If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. 

Keywords are words and phrases typed into search engines like google, to find information on a certain topic. Keywords are known as SEO keywords, keyphrases and search queries. While they may have different names, they all do the same thing. If you want to enhance your SEO, keywords are the way to go.

Here is what you need to know about keywords and how to use them in order to get your content ranking at the top of Google’s results.

What Are Keywords Known For?

Keywords are essentially the foundation of SEO and pay-for-click (PPC) in marketing campaigns. If you want to enhance your SEO, then ranking at the top of Google should be your number one priority. Having targets for a keyword can bring you quality website traffic that will generate into leads, and hopefully new clients.

If your marketing budget allows, invest in some pay-per-click ads to get your website organic results. With Google Ads, advertisers bid to appear at the top of search results for specific keywords. Keywords that signal someone is ready to buy could be good choices for a paid search campaign.

A good example would running an ad for a home appliances business. In that case, the keyword “washer for sale in Chicago” is a term that someone close to buying would search for. On the other hand, running a search like “best washers” is for someone just beginning their search on the buying cycle. Overall, it would be better to use an SEO keyword that would optimize a blog post around. 

How to Find Keywords for SEO

The keywords you choose can either improve your SEO or do the opposite. If you use keywords that are too competitive, you will have a hard time getting a good ranking in Google. If you optimize your website around keywords that your target audience does not search for you will end up with traffic that won’t generate the leads you want. If your business is new, you want to shift your focus to long-tail keywords. These are simply specific search terms with low search volume.

The benefits of using long-tail keywords is that it tends to convert at a much higher rate than high search volume terms do. This is due to people using long-tail keywords to buy something specific. Another good example of this would be using a keyword like, “Volkswagen Dealership in Chicago.” Its a specific keyword with a specific location.

Qualities of a Keyword

When doing keyword research, what are some of the things you pay attention to? These qualities say a lot about how your keywords will perform. The overall main qualities of a keyword should include the following:

  • Search Volume
  • Competition
  • Cost-per-click
  • Word Count

These 4 qualities all do different things for you in terms of keyword searches. Let’s break down what each one mean and how they can benefit your SEO strategy. 

  1. Search volume relates to the number of times a keyword is search in google each month. This helps you estimate how much traffic you can get if you rank keywords in Google.
  2. Competition relates to the more sought-after keywords that are likely used on many websites but you’re competing to be at the top, both organically and paid. A great way to take on this quality is by having keyword difficulty and competitive density. Keyword Difficulty helps you manage your SEO campaign, and Competitive Density helps you prioritize your advertising campaign.
  3. Cost-per-click shows you how much it costs an adversiter every time someone clicks on their ad after doing a keyword search. If you are planning an ad campaign, evaluating cost-per-click of your target keywords is essential when you’re trying to estimate how much the campaign will cost you.
  4. Word Count is the number of words that make up 1 keyword. If we go back to the example of “Volkswagen dealership in Chicago” that keyword would have the word count of four. Word count is a helpful way to narrow your research. The higher the word count, the more specific the search.

Last Thoughts

Keywords are extremely beneficial to anyone’s SEO strategy when used correctly. By following the steps above, you are putting yourself in a great position to outrank your competitors.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

SEO Performance & Moving Your Website Host

Here’s a little known secret: many people are afraid to switch their web hosts. But eventually your once state-of-the-art website will begin to lag in performance and speed. However, it is important to be aware of the value of updating your web host and the difference it makes for your site. Read on to find out why. 

When you’re in the process of optimizing your web pages your goal is to have your content rank high on a search engine, like Google. Ideally, you want your content at the top of a search engine’s results for keywords relevant to your product or services.

Changing the location of your website hosting can impact its performance in search results. It may sound a little scary at first when your website hosts are slow but don’t panic – the rankings will come back!

Here’s what you should know about changing your website host location.

Google Slowing Down Your Website

The first thing you will notice when you move your host location is that your website is slow, perhaps extremely slow. Rest assured, this isn’t something that will stay that way for long. Google makes your website slow when they notice a change in host. They do this so Google won’t cause any problems in the future.

Whether you’re moving to a hosting provider in the same location, or a new location, Google will be cautious with how much it crawls the site. Over time, once Google’s systems can tell that going faster doesn’t cause any issues, they’ll speed up again. This is independent of the kind of hosting change you make. It doesn’t make a difference if you’re moving to a different provider down the road, or moving to another country.

Impact on Website Loading Times

There are a couple of different scenarios that are at play if you’re thinking about moving your website. If you’re thinking about moving your website hosting to a new location, this can have an impact on how fast your website will load for your users. If a majority of users live far away from where the website is hosted, it could lead to a slower user experience. 

In turn, that could affect the speed and page experience ranking factors. Depending on how strongly this is visible, that can play a role in speed and the page experience ranking factor for a website.

Hosting Your Website in Multiple Locations

To avoid the likelihood of your website loading time being affected, you could host your website on servers in multiple locations. Content delivery networks, also known as (CDNs) often do this, and depending on the hosting platform you’re using your site may be on multiple servers already.

If you’re using a hosting platform the chances of them already doing this for you is high. With SEO, the server’s location is unfortunately not used for geo-targeting. If you want your website to target users in a specific location, you would need to use either the country-code top level domain, or the appropriate setting in Google Search Console.

A country-code top-level domain is an Internet top-level domain generally used or reserved for a country, sovereign state, or dependent territory identified with a country code. The appropriate setting in the Google Search Console can be found in the international targeting report in your settings. 

  • Use the International Targeting report to monitor your hreflang errors, or to choose a country that should be prioritized for your search results. This report has the following sections:
  • The Language section: Monitor the usage and errors of hreflang tags on your site. 
  • The Country section: Set a site-wide country target for your entire site, if desired.

Final Thoughts

Overall, changing the location of your website host will temporarily impact crawling on your website, and has the potential to impact loading time. It’s important to remember that this type of change will not impact SEO when it comes to geo-targeting.

At Onimod Global, our goal is to ensure we help improve your marketing and drive success. Our mission is to ensure we help improve your marketing and drive success. We have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing.

We have a preferred hosting vendor that boosts SEO performance. If you’d like to learn more about our hosting vendor and our services contact us today! 

The Impact “Black Hat” SEO Practices Can Have On Reputation

In today’s digital world, ensuring that your company’s website is highly optimized for search engines and ranks well organically for relevant search queries is a high priority. According to Search Engine Journal, “70% of the links search users click on are organic.” Another intriguing statistic they mention is that “75% of all users never scroll past the first page of search results.” The importance of effective SEO practices is invaluable and cutting corners can have a lasting effect on a company’s reputation. This post will explore what “black hat” SEO practices are, the importance of “white hat” SEO, and the impact unethical SEO practices can have on any organization.

SEO Basics
Search engine optimization (SEO) in essence are a combination of techniques used to increase search engine visibility for relevant search queries with the ultimate purpose of driving traffic to a website. There are many components of SEO that involve “on page” optimization like paying attention to title tags, content, meta descriptions, keywords, and internal link building. There are also “off page” optimization tactics like blogging and utilizing local directory sites. Ultimately, increases in online visibility and website traffic are two of the most important functions that effective SEO strategies provide.

What is “Black Hat” SEO?
The term “black hat” SEO refers to finding loopholes in search engine algorithms to climb organic rankings as quickly as possible. According to Webopedia, black hat SEO is “the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not human audiences, and usually does not obey search engine guidelines.” Organizations that participate in black hat SEO use practices such as duplicate content, excessive keyword stuffing, hidden content, link farming, page swapping, and the creation of doorway pages. Use of these black hat SEO practices can lead to an organization’s website becoming banned from search engines. It should be pointed out that most black hat SEO users are typically seeking quick financial returns, therefore being banned from search engines over time isn’t a huge concern. Ultimately, when seeking an increase in online visibility and a highly optimized website for search engines, “black hat” SEO techniques should be avoided at all costs as the reputation of your organization can become destroyed.

“White Hat” SEO
Opposite of black hat SEO, “white hat” SEO refers to optimization practices that comply with search engine guidelines and are referred as ethical strategies. Webopedia defines white hat SEO as “strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.” Organizations that implement white hat SEO practices involve human generated content, internal/external link building, using quality and keyword rich content (not stuffing), and back linking. In general, the use of white hat SEO techniques is what every organization/agency should be implementing to ensure the best and most effective optimization for search engines.

“Negative SEO” and Impact on Reputation
It’s no surprise that the use of malicious SEO techniques can have a detrimental impact on an organization’s reputation. The need for high organic rankings on search engines (Google in particular) is critical in a digitally dominated marketing world. Some organizations will even implement malicious “negative SEO” practices on their competitors with the intentions of destroying search engine rankings. According to an article from Entrepreneur, “negative SEO practices usually consist of flooded duplicate content, creation of fake social profiles, and pointing spammy and low quality links to a site.” It’s almost sad to think that some organizations would use these tactics to hurt their competitor’s rankings, yet Google mentioned that “negative SEO” practices aren’t unheard of. In the end, although search engines are constantly evolving and countering “negative SEO” practices, it’s essential as an organization to frequently monitor your website and seek assistance from experts.

Contact Us
At Onimod Global we know that organic search engine optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. Years of experience in SEO is the core of our strategies. We develop organic search engine optimization campaigns that deliver increases in organic traffic and natural rankings on major search engines like Google, Bing and Yahoo. Check out Our Work to see what SEO solutions Onimod Global has to offer!

Client Website Launch: Midwest Solar Control

Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:
Chicago website design agency


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Enhanced SEO Presence
  • Custom Design
  • Increased Security
  • Mobile Responsive Upgrade
  • Custom Back-end for easy client-side updates.
  • Clear Navigation
  • Enhanced on-page Menus
  • Advanced Firewall
  • Job Application Portal
  • Accelerated Mobile Pages (AMP)
  • Full-width Image and Transparent Headers
  • Redesigned News section


Contact Us
: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us
: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: Woodfield Garage Doors

Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades
:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us
: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!