Best Practices for Great Landing Pages

What makes a landing page great? The primary goal of a landing page is to nurture customers who aren’t ready to buy – yet. And show them how your company can provide them value in that area of curiosity. Great landing pages are essential to any business because they help drive sales to your product and services as well as boost customer experience.

Let’s take a look at how you can implement Onimod Global’s tips to make a great landing page.

Crafting Good Headlines

A headline is one of the first things that a user will see when they click on a landing page. With this in mind, it’s important to write headlines that sell. Here’s are a few tips on how to create a compelling headline for your website:

1. Don’t be ambiguous. Your headline should sum up the content of your video in an engaging, concise and eye-catching way.

2. Make sure it conveys the benefits of your offer. This will make users more likely to stay on the page and act on the call to action.

3. Keep in mind that an optimized page title can also help you rank better in the search engines. Having an indexed landing page on your site that is keyword optimized raises its visibility for that particular query.

4. Finally, make sure your headline for your landing page matches the headline of your email, ad, SEO copy, etc. for a seamless user experience

Having Separate Landing Pages For Different Campaigns

Message matching is an important part of a great user experience.  Message matching is defined as, matching the heading of your landing page with the headline of the ad or piece of marketing your visitor clicked. This is especially crucial if you’re a B2C company.

Most B2C’s create and distribute a large amount of content across many different categories and product types, simply sending users to your homepage or a different product page from your promotional pages won’t allow that message to match up properly.

Be Mindful of the Images You Choose

Hubspot estimates that 65% of people retain information paired with relevant images compared to 10% of people who only hear that same information. Because of this, you want to make sure that your images are inspiring, original and eye-catching, but most importantly you want to make sure they inspire your visitors to action.

A concise, educational video can also boost conversion rates if you’d prefer to go that route. But be mindful of the images you choose. Your images should always help you earn conversions, not distract your visitors. 

Implementing Engaging CTA’s

Your call-to-action (CTA) button is the most important part of your landing page because it’s the way that new leads are created in your system. Without this button, you don’t get potential new customers, and the rest of the copy and images on your page lose their importance. Great CTAs can increase your conversion rates, see some of our following tips below:

  1. Having a convincing CTA button. Avoid using terms like “submit”, “get started”, and use terms like “Get my free trial”, or “Send me the eBook”.
  2. Your CTA button should contrast the surrounding elements on your landing page in order to draw attention.

Final Thoughts

Design and digital marketing go hand in hand. Without the two it can be hard to have your campaigns stand out in order to drive engagement and new leads. At Onimod Global, we can help you craft a strategic digital marketing plan to meet your company’s needs.

Whether you need help with your web design and landing pages or your social media strategy, we are your one-stop-shop for all things digital marketing. For more information on our services, reach out to us today!

Essential B2B Marketing Tips to Grow Your Business

As the world increasingly becomes digital, so too does the landscape of marketing. Would you like to know how to market your business to other businesses? If yes, then you’ve come to the right place.

When people think of B2B marketing strategies, they probably think about direct and outbound marketing techniques.

However, you may wonder which ones are essential for success in today’s hyper-competitive environment. In this article, we will explore fundamental B2B marketing strategies that will not only help your business keep up, but help you get ahead.

Here’s what you need to know.

What Is B2B Marketing?

B2B marketing is a process that involves creating, distributing and promoting products and services to other businesses. It refers to an interaction between two companies rather than an individual. It can be used as a noun (“We have a great B2B strategy”) or as an adjective (“Our sales team is doing great work with their new B2B client base”).

As opposed to consumer marketing, which focuses on communicating with consumers and providing information about products that they might want to buy, B2B marketing focuses on communicating with the people who are responsible for buying the products—typically c-suite or director-level professionals at other companies.

Therefore, B2B marketing is different from other kinds of marketing. One key difference when businesses buy from other businesses is how there is often a longer sales cycle. Buyers are looking for solutions that solve complex challenges related to their businesses. So effective B2B marketing is challenged with providing relevant, helpful and persuasive content that attracts the attention of buyers at all stages of possible interest.

Here are some marketing strategies you can implement to help your business to get ahead of the competition.

Research

We know that research is an important component of any modern marketing effort.

It gives you valuable baselines for measuring your results, and it helps you make more informed decisions. Research also lets you know your clients better—which puts you in a position to serve them better. Market research gives you insight into how your processes are performing. You’ll know which aspects of your businesses are performing most successfully and develop a better understanding of which services you should offer.

For example, if the company’s market research determines that their consumers are more likely to use Facebook than Twitter, they can then target their advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

Specialization Strategy

If you’re looking to grow your business, one of the most important things you can do is specialize in a niche and target it with laser-like precision. You need to be able to show your customers that you have a unique selling point, and that’s what specialization does for you. It lets you become an expert in a particular area, and it can help your business stand out from the crowd.

Specialization makes all of your marketing efforts easier, because it tends to define exactly what you do and immediately distinguish you from the competition.

High Performing Website

Your website is one of your most crucial assets. It is much more than a digital billboard or brochure, as some businesses believed in the past. A successful website is the hub of a businesses online presence and an information-rich projection of its expertise into the marketplace.

Your website is a critical tool for building visibility. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Plus, your website enables you to demonstrate your firm’s expertise and become well-known throughout the marketplace.

Your website can also help you attract new customers by providing them with information about your products and services, allowing them to make informed decisions about whether they want to do business with you or not. In addition, it allows you to build trust with potential customers by sharing information about your company culture and values, along with testimonials from previous clients who have had positive experiences working together on projects or assignments.

Search Engine Optimization

SEO is the process by which you can improve the position of a page in search engine results by tweaking on-page and off-page factors. This is done to maximize search engine traffic and make sure your page appears on the first page of results.

There are a few ways to do this:

  • Optimize pages until they appear on the 1st page of search results
  • Claim special features like local search maps or search snippets
  • Get links into other high-traffic content

Final Thoughts

When it comes to B2B marketing, the opportunities are endless. At Onimod Global, we have endless experience and expertise when it comes to all things SEO, Website development and most importantly, helping you craft your B2B marketing strategy for the years to come.

We know what works and what doesn’t, so trust us when we say that you should consider investing into your digital marketing strategies now before they become obsolete.

Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

The Ultimate Guide To Avoiding The Biggest Social Media Mistakes

There are many times when we ignore new features on social media platforms. However, if your content is not reaching or engaging users like you want or expect, there’s probably a specific reason for it. 

Social media is constantly evolving, as such we need to keep up with it. Keep reading to see our list of mistakes to avoid on social media.

Sharing low-quality content

While Instagram may be more than a photo-sharing app, visuals are still king. If you want to succeed on the platform, you need to produce high-quality content.

Just look at Twitter: Although you can upload images and videos, it is a text-based app. From threads to retweets, the main feed is designed to prioritize written content.

The same is true for Instagram. Visuals are everywhere on the platform and if yours is not up to par, you will struggle to retain your audience’s attention.

Ignoring new features

Instagram is constantly evolving. Just this year, it’s rolled out new features like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds—and that’s just to name a few.

As Instagram continues to roll out new features, it prioritizes accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them—earning them more reach and impressions—than those who posted videos on the feed.

With this in mind, it’s important that businesses stay updated on the latest features coming out and how they will impact the platform’s algorithm. While a smaller change like a new button on the Shop tab may not affect your day-to-day business strategy, a new bigger change may warrant a strategy review.

Lacking Cohesive Graphic Design

When it comes to social media, your brand’s visual communication is just as important as the content you share. Design choices can vary depending on what kind of business you have. For example, if you are a finance firm, you might want to stray away from a bright color pallet and opt for something neutral.

When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens.

The same rule applies for images. If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform.

Content Lacking Engagement

Social media marketing can be a great way to reach new customers, but not all social media marketing campaigns are created equal. If you want to convert your followers into paying customers, you need to make sure that they’re engaged by the content you share.

Try posting engaging content and include a compelling call-to-action. Oftentimes, call to actions are a key point that many people miss. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”

Social Media Marketing with Onimod Global 

Let’s face it: creating content for your brand can be hard if you don’t have the right tools in hand. It takes time and effort, and the results aren’t always what you’re hoping for.

But when you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design.

We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today!

Getting Started With Social Media Design

Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. How can you make sure your design attracts the right audience? Let’s take a look…

The digital world is constantly changing. With all the new social media platforms, those that have been around for years are evolving, and new ones are popping up every day.

Whether your business is B2B or B2C, it’s important to have an effective visual strategy on social media. Graphics—such as photos, images and infographics—take up a lot more space than quotes and texts on any social media newsfeed. So how can you leverage graphics to make sure your business stands out online?

Here’s how to improve your social media visual strategy.

Optimize Your Images For Different Platforms

In order to maintain a social media presence, it’s important to post regularly across a variety of platforms. Posts with images get more engagement than links and text, so keeping your visuals looking their best is critical to an effective social media strategy.

For the most part, each platform requires images of different dimensions. To make this easy, apps like Canva and Adobe Stock have a selection of social media templates formatted to the optimum size for each network. And for your own unique designs, it’s easy to create an original template using custom dimensions.

Make Your Branding Cohesive

Consistency is the key ingredient to brand recognition and success. Think Coca Cola’s vibrant red, and Nike’s “Just Do It.” These brands have all mastered consistent branding by using the same font, color or image in all of their designs.

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand.

Create Valuable Content

The key to successful social media marketing is value and variety. You want to post content that is both valuable to your audience, as well as easy for them to share with their friends. There are many different types of content that can be shared, so don’t restrict yourself to one or two templates and make sure everything you post adds value to your site and for users. You want more valuable content to gain wider reach across social media platforms, resulting in more potential traffic to your website!

Consider posting the following:

  • Industry tips
  • Event Posts
  • Infographics

Create Consistency

Using a consistent template for graphics is important, especially if you’re a brand that’s trying to create an image across all of your social media platforms. Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by:

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element

More from Onimod Global 

It’s important to stay on top of your digital marketing strategy so you can stay ahead of the curve.

At Onimod Global, we offer high-end design and branding for your business. We know how to take your brand from good to great! We can help you create an amazing visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started.

Is QR Code Marketing For You?

In a world of smartphones and 5G connectivity, QR codes have finally taken off in the world digital marketing.

QR codes have been around since the 1990s, but their use has only recently become common practice. Governments have played a prominent role in this development, bringing QR codes into the mainstream with their use during Covid-19 pandemic response efforts.

How do you know if QR Code marketing is for you? Let’s find out.

The Origin of QR Code Marketing

QR codes were invented in 1994 by a Japanese automotive company called Denso Wave. They created them for the purpose of tracking vehicles throughout production. The code pattern was inspired by a game called “Go” an abstract strategy game known for black and white pieces. Each QR code is uniquely designed so that it can be tied back to a piece of online data.

Codes can be read from all directions, so that the user can scan it quickly and land on the web page immediately. Before the pandemic, many thought the QR code had failed to reach its potential. However, COVID-19 had made QR codes to the center of public attention. Restaurants quickly popularized QR codes so customers can be instantly directed to their online menu.

Over 83% of American consumers have canned a QR code at least one, and 72% of people have scanned a QR code within the last month. Creating unique QR codes is a simple task that anyone can do. Nowadays, there are many free online QR code generators that can create them in a matter of seconds.

Since anyone and everyone has now jumped on board to QR code marketing, is there creative ways to implement them into your strategy? Let’s explore some examples of QR Code marketing methods.

Examples of QR Code Marketing

  • Coinbase

Coinbase is a great example of simple yet effective. During the 2022 Super Bowl, the brand created one of the most popular ads that displayed a bouncing QR code. Users could can the code and gain access to $15 worth of free bitcoin if they signed up for an account. Even though the ad slot cost them $13 million, their main goal was to attract attention – which worked. Their website crashed shortly after the ad went live due to a massive surge in web traffic.

  • Starbucks

Starbucks is another coffee retailer who has been incorporating mobile into its everyday initiatives. The Starbucks Card mobile application is now accepted at many Target and Starbucks stores, making it one of the largest mobile payment initiative in the U.S.

The mobile application lets Starbucks customers check their card balance, reload the card and view transactions. The new QR code initiative shows that Starbucks is using mobile to further engage with consumers.

Benefits of QR Codes

As the examples showed, QR codes offer a lot more marketing potential than one might initially think. They are cheap, ubiquitous, and can be used very creatively. Brands today are already taking advantage of QR codes in marketing campaigns so think about how you can also use them to achieve:

– Increased brand awareness

– Increased traffic to your website or blog

– More sales of your products or services

Why Onimod Global

At Onimod Global, one of our main goals is to develop ‘Digital Synergy’ for your company. ‘Digital Synergy’ is about having visibility in the places your consumer needs you, including introducing QR codes for your brand. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.

We align marketing departments with sales and executive directions. Our consultative approach streamlines and organizes the marketing conversation for your business.  Got questions about QR codes or want to learn more about our services? Contact us here today.

Ukrainian Digital Vacancies at Onimod Global

Some 3 million-plus Ukrainian citizens have been displaced in recent weeks, with some of them possessing in-demand technical skills. Onimod Global is in search of a Digital Marketing expert for two current positions. Read on to learn more and apply. 

Hiring Ukrainian Talent

We’ve all been watching the horrible events unfold since Russia’s invasion of Ukraine. One thing that you can count on in our industry and country is how we come together in times of trouble to help one another.

SEO entrepreneur Olesia Korobka and Val Voshchevska, Ukrainian strategic communications experts, are helping bridge the gaps beween talent and job vacancies from across the globe. And Onimod Global is onboard. 

Marketers and digital marketing companies alike have been added to these sheets with information on specializations and skills as well as contact info and details about their companies.

Val Voshchevska was able to launch Jobs for Ukraine, a site that pulled together all job openings they manually found online. With already more than 2,000 vacancies for roles ranging from graphic design to tattoo artists and more.

Ukrainian Job Vacancies at Onimod Global

At Onimod Global, we’re always looking for unique talent in our ever-evolving field. That’s why we’re looking to fill two positions for a Digital Marketer at our firm, extending the applications to Ukrainian citizens.

  • Role 1: Digital Marketing Account Manager
  • Role 2: Paid Digital Marketing Internship

If you are Ukrainian, please submit for one of our two current roles here.

While can’t promise that you will be qualified to join us, we can promise that we’ll let you know right away, either way (within a working week).

Looking to Hire? 

Throughout times of war, the necessity for us to help those in need increases. Many of us are looking for ways to get involved with the current situation unfolding in Ukraine.

In this case, we are sharing this with our digital marketing community, in the hopes that it may help someone from Ukraine get a much-needed job opportunity. If you are short-staffed and are willing to hire a Ukrainian for SEO or PPC projects, consider contacting or going through the job list above. 

Why Onimod Global

Providing custom tailored digital marketing solutions to clients worldwide, we are a Chicago-based Digital Marketing & Consulting firm offering an eclectic mix of dedicated professionals working to create, implement and manage your digital marketing efforts. Your in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and serving as our clients’ consultative marketing team.

For more information on career opportunities and more, contact us today.

The Right Social Media Image Sizes In 2020

With the world searching more and more online during the COVID-19 crisis, it’s important your brand and social image is professional and polished. Using images which aren’t the correct size for each platform’s requirements can impact your brand perception. Low quality and pixelated visuals make you look unprofessional or not up to date. Are you not sure if you’re using the correct image sizes? Use our image size guide to see the key image requirements for all the major social platforms.

Facebook

  • Your profile photo is representative of your brand. We recommend that is a consistent logo among all of your social media accounts. This image must be 180 x 180 pixels.
  • Cover photos are the banner behind your profile picture, and this should also be consistent across social platforms that allow for an image in this location. Cover photos should be 820 x 312 pixels, if it’s anything smaller than this your image will be stretched and distorted.
  • Images that are shared in a post, for example a blog post news update, have a recommended size of 1,200 x 630 pixels.

Twitter

  • Twitter profile pictures have a recommended size of a 400 x 400 pixel square. Keep in mind that the actual Twitter profile picture appears as a circle, so we advise you to have the proper spacing around your logo so nothing is cut off.
  • Twitter also has a cover photo, which should be about 1500 x 1500 pixels for an image size. Pick an image that compliments your profile picture and make sure it is consistent across all platforms as well.
  • Photos in tweets, when expanded, appear at a maximum of 1024 x 512 pixels and a minimum of 440 x 220 pixels. Keep in mind that on mobile, the app collapses photos which could make for an awkward crop situation. Make sure your content is always centered horizontally to avoid odd cropping.

Instagram

  • Instagram profile pictures are small but powerful. These show any time you have a new story, in direct messages, and of course at the top of your profile page. The image size is recommended to be 110 x 110 pixels.
  • Your thumbnails for photos, or often referred to as your photo grid, will appear as 161 x 161 pixels. If you’re going for a certain aesthetic, the thumbnail size is an important one to keep in mind. Individual image uploads can be square or rectangular. Square photos image size is 1080 x 1080 pixels and rectangular images should use a 4:5 ratio.
  • Instagram stories are a must for your brand to remain relevant on the platform and also where you will have the most visibility. The recommended resolution for stories is 1080 x 1920 pixels or an aspect ratio of 9:16.

YouTube

  • Your profile image for YouTube should be the same consistent branding as your other social channels as mentioned above. The image size for YouTube profile picture is 800 x 800 pixels.
  • Attractive and engaging thumbnail images are crucial to success of your videos. For YouTube, make sure your thumbnail image size is 1,2080 x 720 pixels.
  • YouTube also allows for a cover image photo in addition to your profile image. The recommended image size here is 2,560 x 1,440 pixels.

Pinterest

  • On the Pinterest homepage, profile picture image sizes are 165 x 165 pixels.
  • It is recommended to use an image aspect ratio of 2:3 for pins.
  • Pins that are on the homepage or in a board will appear at 236 pixels wide. Once a pin is expanded, it has a minimum width of 600 pixels and the height of the image will scale proportionally.

LinkedIn

  • Your company logo is very important when it comes to the identification of your brand, of course. Make sure it’s visible with the image size of 300 x 300 pixels.
  • The company background image is similar to the cover photos on other platforms, where it takes up the entire top portion of your page. The recommended image size for your LinkedIn background image is 1,536 x 768 pixels.
  • Images in your content posts have a recommended size of 1,200 x 630 pixels. Keep in mind that LinkedIn is a professional social network platform with a large focus on building relationships with industry leaders. Make sure your posts are appropriate for this kind of audience and focus less on driving sales or website traffic.

*Data from Social Media Today

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Infographic Tips Every Marketer Should Know

Infographics are a great marketing tool, as they allow for easy communication of complex ideas in a visual way. Over the past few years, they’ve been forgotten due to the mass production of extremely low quality infographics strictly for link building. But infographics are not dead. When properly crafted, infographics, like other forms of visual content, are still highly effective at cutting through clutter and engaging online audiences. It was actually found that high-quality infographics are liked and shared three times more than any other type of content. As your goal is to provide value to your audience rather than generate link-bait, infographics are still highly effective as a content marketing tool.

Here are 5 important tips to keep in mind when creating and marketing a successful infographic. 

Determine Your Target Audience and Goal 

For an infographic to succeed, it needs to meet the needs of an audience. The first, and one of the most important, steps is identifying the audience you want to reach. Then determining their pain points, desires, etc. A common mistake made when creating an infographic is choosing a topic that’s popular in general, rather than specific to their audience. Infographics that gain the most attention and traffic are specific, relevant, targeted, and meet audiences where they want it most.

Next, determine what you’re trying to achieve with this piece of content. Where and how does it fit into your ultimate marketing goal? It’s important to be sure that an infographic is the best format to communicate your message. You don’t want to waste time on something that doesn’t fit into your larger strategy or miss out on a better solution.  

Chose a Compelling Title 

The headline of the infographic is extremely important. It needs to be compelling enough to grab readers’ attention, while priming them for the data they are about to digest. Clearly defining what the infographic will be communicating right at the beginning makes it easier to understand the rest of the graphic. You also want it to be simple. Titles that get too wordy may not keep someone’s attention long enough for them to make it through the rest of the content. It’s also very beneficial to try optimizing your title for SEO. Although infographics are technically images, they still contribute to the search relevance if part of a blog piece. If optimizing for search is part of your content strategy, we recommend including keywords in your title.

Stay Focused 

It’s best to keep infographics simple and focused on one main idea. It can be tempting to try to cram as much information as possible into the story. You don’t want your infographic to look like an attempt to randomly assemble as much data as possible. An infographic is most effective when it tells a strong and straightforward story that brings more clarity to a topic. 

It’s also important to establish a flow for your design. The reader’s eye should naturally go from one block of information to the next, moving them through a thought process. Once all of your information is in the right sequence and you begin to work on the first draft of your infographic, you can also use images and symbols to help reinforce the flow of your infographic, such as arrows.

Make Viewing Easy 

This tip is applicable in more ways than one. You want the infographic to be physically easy to view. Often times infographics are designed very large and must be downsized when published. This can cause readability to easily get lost. Make sure the smallest fonts can still be read without too much difficulty, whether the viewer decides to enlarge the infographic or not. This can also be done through using contrasting colors.

You also want to make viewing easy by making the infographic easy to find. Just as any other piece of content, it doesn’t just magically go viral. To help your team distribute the infographic effectively, there are a few extra steps to be taken. First, you should optimize your infographic for SEO, as we mentioned previously. Make sure you have the best file names and keywords to get the most traffic. Next, make sure your infographic is easily shareable. Make sure you have the right resolution, file formats, and sizes, whether it’s going out via email, blog, or social. You can even break up the infographic into different assets to get more mileage from one piece of content. Lastly, create a compelling pitch that explains why the content is interesting and relevant. You can do this through highlighting key takeaways, making the pitch personal and brief, etc. 

Double Check Facts and Cite Resources 

Infographics usually include a lot of specific data. It’s important to make sure the pieces of data used are accurate. This can be done by making sure the statistics themselves are true and the sources you’re using are reliable. When using outside sources, it’s also important to make sure you’re citing them. Try to use sources that are as up-to-date as possible. Using old stats, especially in an industry where information is always changing, makes you seem out of touch. It’s easiest to include those citations at the bottom of the piece, but you can include them in the body if it’s not distracting. 

Conclusion 

Infographics are alive, well, and very valuable when it comes to content marketing tools. They require a delicate balance between telling a story and providing hard-hitting points to drive your message. Creating a successful infographic doesn’t have to be difficult. It just takes a strong understanding of your audience, your goals, and willingness to put in high quality effort. 

More from Onimod Global 

To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here!

 

Receive Your Complimentary Digital Audit

How can you fix something if you’re not sure what’s broken? Fear not, the expert digital marketers at Onimod Global have the solution for you! Our team offers complimentary digital audits for your company to determine what areas of your current digital marketing strategy needs improvement.

 

What is included in the digital audit?

Our digital audits measure your organic, paid search and social visibility as well as identify any errors or issues with the website. The audit is to give you a solid grasp of what issues your online business may be experiencing.

The digital audit will include the following:

  • SEO Analysis
  • SEM Breakdown
  • Social Media Influence
  • Website Performance
  • Local Business Optimization

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

Account managers at Onimod Global work with a wide variety of clients every day, and there is not a single industry we don’t feel confident in creating a marketing strategy for. Not quite convinced? Check out the dozens of case studies on our site by clicking here!

Here you’ll see how brands and companies are innovating and driving impact with their marketing strategies using Onimod Global.

 

Ready for your digital score?

Simply visit our digital audit page, and enter your information for a complimentary digital audit. We cannot wait to work with you!

The Ultimate Marketing Strategy for Your E-Commerce Company

Many e-commerce companies cower in fear of its industry leader, Amazon. In just a few short years this online retailer has grown to gather nearly $178 billion in 2017.

Through several key strategic moves such as its recent acquisition of Whole Foods, Amazon has been able to successfully eliminate or minimize the impact of its competition. This wild success leaves many within the e-commerce industry to wonder where exactly they fit.

Fortunately, changing consumer purchasing patterns are helping to provide and even bigger market for all online retailers. But how exactly does a small e-commerce company successfully compete in this type of fierce environment?

Niche Market Strategy

Many e-commerce companies have found a solution with a niche marketing strategy. This type of strategy focuses on an unmet or underserved need of consumers. Since the need is not being met appropriately, these niche brands are providing services that do just that!

Many would assume that a company as large as Amazon would have it all, right? Wrong. Brands like Boxed, Brandless, and Dote are all filling in this needs gap, and as a result that have each seen pretty remarkable results.

Boxed

Boxed works to deliver bulk consumer goods without any sort of a membership fee. This company recognized that urban consumers struggle to purchase in bulk because of a lack of transportation.

Many people living in large cities do not own or regularly use a vehicle, instead opting for public transportation. This makes it impossible for such travelers to lug home bags upon bags of products.

Boxed perfectly caters to this need by providing large amounts of bulk goods delivered right to your door in a conveniently short amount of time. By carving out this specialized section of the market, Boxed has been able to enjoy substantial profits after finding ways in which they can reduce damage rates to packages, according to Adweek.

Brandless

The company Brandless has been able to achieve many of the same positive results by implementing its own unique niche marketing strategy. Brandless primarily operates as a company that provides complete honesty and transparency to their customers.

Brandless carries thousands of products that do not have any association with a particular brand. This generic packaging and advertising cuts significant costs and allows consumers to bypass the usual marketing jargon and head straight to the actual product and its contents.

This strategy is effective for two reasons: it saves money and it makes the consumer feel more informed and aware of the products they are purchasing. Such abilities have been incredibly popular with the Millennial generation.

Dote

This company specifically targets young women by creating a “mobile mall” that they can shop through using their phone. This single platform combines apparel from more than 130 retailers, which allows consumers the ability to shop through thousands of different items all at once without having to travel to each individual website.

Dote has succeeded in creating a personal and comprehensive experience for their users, and it is all easily accessible to boot. Consumers have become so enthralled with Dote that according to Adweek, they visit the app an average of 3.9 times a day.

Conclusion

All of these brands have achieved greatness, even in the wake of powerful e-commerce giants like Amazon. The key is to differentiate in any meaningful way that you can. While this may not necessarily be the one and only strategy, it does seem to be quite effective.

For more information on marketing strategy, please visit the Onimod Global news page! Our content creation specialists regularly publish new content relating to current industry events and trends.