When marketing your business with content creation, selecting topics that resonate with your audience is crucial, but relevance alone doesn’t guarantee success. It’s important to recognize that not all relevant topics align with your brand’s identity.
The key to successful content marketing lies in understanding the competitive landscape and identifying topics that not only fit your brand but also enhance your return on investment (ROI). Let’s delve into how to pinpoint the right content marketing topics.
Focus on What Your Audience Prefers
When deciding on a topic, it’s crucial to analyze comparative engagement metrics. For example, if you’re choosing between writing about the ‘Paleo’ diet and ‘Vegan’ diet, look at each topic’s likes, shares, comments, and overall interaction rates on various social platforms. The topic with consistently higher engagement is likely to resonate more with your audience.
Different topics may appeal to different segments of your audience. Consider the demographics of your followers when evaluating social media engagement. A topic that resonates well with a younger audience might not have the same impact on an older demographic.
Choose Less Competitive Topics
Opt for topics that align with your business objectives but face lower competition. This approach is akin to selecting long-tail keywords in SEO. Consider these tactics for high-competition topics:
- Produce high-quality content like videos or original research.
- Use paid promotions on social media.
- Collaborate with influencers for enhanced distribution.
- Develop a comprehensive promotion plan beyond the initial publication.
Leverage Multiple Mediums
One of the key strategies in content marketing is to leverage multiple mediums for content distribution. Different social networks have unique audiences and preferences, making it essential to tailor your content according to the platform where it will be shared. This approach ensures that your content resonates effectively with the audience on each specific network.
Each social media platform has its own user base and content trends. For example, visually appealing content may perform better on Instagram, while in-depth professional discussions might be more successful on LinkedIn. Furthermore, mobile app development topics might be more engaging on Facebook with a focus on visual demonstrations or infographics, and Twitter might be better suited for quick, insightful updates or discussions on low-code development. Understanding these nuances is crucial for tailoring content.
Create Multi-Purpose Content
Aiming for a balance between niche and broad topics is a calculated approach in content marketing. When you develop content, whether it be for a blog or social media, it’s essential to consider its adaptability across different formats. This not only caters to diverse audience preferences but also enhances the visibility of your content. For instance, a detailed blog post can be summarized in an infographic, or key points can be discussed in a YouTube video. This repurposing strategy not only ensures wider reach across different platforms but also significantly reduces the workload involved in content creation.
Developing a robust content marketing strategy involves strategic topic selection, understanding audience preferences, and continuous performance tracking. Experiment, measure, and adjust your strategy as needed to maintain an effective content marketing approach.