Tag Archive for: content tips

SEO-Boosting Content Tips

In the digital age, content remains king. To engage audiences and elevate search engine rankings, the quality of your content matters more than ever.

It’s not about deceiving search engine algorithms or cramming innumerable keywords into your content. Rather, the real recipe for success lies in a well-structured approach to content, aligned with what search engines truly prioritize. Dive into our digital marketing tips to produce impactful content that can significantly elevate your SEO. Here’s what you should know. 

Dive Deep into Keyword Research 

To capture the attention of your desired audience, understanding their search behavior is crucial. Start by pinpointing your primary keyword around which your content will revolve. Then, expand this by adding 5-10 correlated keywords. If “movies” is your primary keyword, consider additions like “cinema” and “film.” Think from your audience’s perspective: What would they type into a search bar? Use these queries as secondary keywords. Don’t forget synonyms and related terms.

Lastly, studying the search volume and competition for each keyword is paramount. The search volume indicates how often users are entering a specific term into search engines, which gives you an idea of its popularity. Meanwhile, assessing the competition provides insight into how many other businesses or websites are targeting the same keyword. Ideally, you want to target terms with a high search volume because it means there’s a significant interest in that topic. Yet, opting for those with low competition means you have a better chance of ranking higher in search results.

Craft with Structure in Mind

Online content needs to be easily digestible. Consider your audience’s diverse backgrounds and avoid jargon or overly technical language. Here are some guidelines to structure your content effectively:

  • Focus on a single topic per paragraph.
  • Keep sentences concise.
  • Emphasize key points using bold, italics, or distinct fonts.
  • Incorporate bulleted or numbered lists for clarity.

Align Content with Relevant Visuals 

Visual aids are more than just decorative elements; they are instrumental in enhancing the understanding of content and making complex concepts easier to grasp. When weaving visuals into your digital narrative, the relevance of these images to your topic cannot be overstated. Relevant imagery not only adds value but also keeps readers engaged and reinforces your message. Furthermore, in today’s fast-paced digital world, users expect quick page load times, making the optimization of image sizes and choosing the correct formats, such as PNG or JPEG, absolutely essential. This optimization not only ensures swift website performance but also contributes to an enhanced user experience, reducing bounce rates. 

Beyond just the image itself, the naming convention of the image files plays a role in SEO. Descriptive filenames provide search engines with context, aiding in better ranking and improving the chances of your content being discovered organically. Lastly, the importance of Alt tags cannot be emphasized enough. By attaching relevant Alt tags to images, you make your content inclusive and accessible. This ensures that individuals using assistive technologies, like screen readers, can receive a descriptive narration of the image, making the web a more inclusive space for everyone.

Your Next Steps with Onimod Global 

If you’re looking to get your content creation efforts up to speed, you need the right digital marketing strategy. At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. We assist in creating visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience. Whether you’re a small business or a global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next.

Final Thoughts

Quality content is paramount for engaging audiences and boosting search engine rankings. Success in digital marketing doesn’t come from tricking algorithms or overloading content with keywords. Instead, it requires a structured content strategy aligned with search engine preferences. 

At Onimod Global we emphasize the importance of a robust digital marketing strategy for businesses of all sizes to enhance your online presence and achieve your branding goals.

Contact us today to get started!

The Right Content For Each Marketing Funnel Stage

If you want your company’s sales process to run as efficiently as possible, one of the most crucial keys to success is getting your marketing funnel – the process of converting a potential customer into a paying customer – right.

There is a lot of debate surrounding the marketing funnel — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. The answer is that the marketing funnel is exactly how you will develop any and all paid campaigns and organic traffic strategies. In fact, 87% of shoppers now begin their search on digital channels. Having the right content in the right funnel is key to gaining their attention.

What is the marketing funnel?

The idea is that, like a funnel, marketers start with a broad audience to capture as many potential leads as possible, and then slowly nurture these prospective customers through the purchasing decision. Then finally, the funnel narrows down these candidates in each stage of the funnel until they ideally follow through with a purchase.

Marketing Funnel - 3 stages

This graphic from Single Grain is an excellent representation of how a prospective customer is led down the funnel of different types of content being nurtured every step of the way until a sale is secured.

Where should you start?

Your business is going to interact with users at each and every stage of the funnel. As these leads continue to interact, you need relevant content at each level to persuade them to take that next step.

Top of the funnel should include content that will be relevant to a larger audience to make sure you are casting a wide enough net. This will allow your business to attract as many potential leads as possible.

Content to include in this phase would be: blog posts, social media updates, videos, infographics, and podcasts.

Middle of funnel content

Once you’ve attracted potential customers to your brand, you need to keep them engaged. Now is the time to keep in touch and follow up on the relationship.

Here are a few types of contents that will help keep your users engaged in order to build trust in your brand:

  • Ebooks and whitepapers
  • Reports
  • Case studies
  • Webinars
  • Quizzes and assessments
  • Email courses

You are missing out on a ton of potential in this section of the funnel if you don’t foster the relationships with these warm leads.

Bottom of funnel content

You’re so close to converting these customers! This is the funnel where you get people to really commit to your brand and make some sales. In this stage, trust is the key to success. So in this level you want to include as much personal testimony of anyone who has interacted with your brand that can provide some positive insight. Some examples of this type of content would be:

  • Testimonials
  • Demos
  • Customer stories
  • Promotions and discounts
  • Competitive comparisons

Contact Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.