Tag Archive for: Digital Marketing Agency

9 Must-See Digital Marketing Stats From the Past Week

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It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.

The following nine stats in particular caught our eye:

1. The pumpkin spice cometh
Starbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL. Moreover, Starbucks’ pumpkin spice lattes receive 493 percent more likes per photo than shots tagged with #Starbucks.

2. Halfway to $1 trillion
Advertising will grow to $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.

The growth is primarily being pushed by digital, which will jump far higher than the rest of the marketplace, seeing a year-over-year lift of nearly 16 percent, per Carat’s forecast. The agency, which looked at 59 markets across continents, also predicted that digital advertising will see a year-over-year boost of 14 percent in 2017.

3. A cold, hard cash unicorn
Snapchat will be a big part of that digital explosion, as it will hit nearly $1 billion in ad revenue by the end of 2017, according to eMarketer. The Venice, Calif.,-based company has shown the ad-tech world that millennials and Gen Z consumers prefer vertical video, which will drive the gains eMarketer predicts.

4. Facebook copies Snapchat
And such Snapchat success is exactly why Facebook’s vertical video ads went live one week ago today. Laundry Service jumped on the format for its clients LG, Hennessy and a few others. The agency’s CEO, Jason Stein, said that the CPM rates were three times “more efficient for vertical video than square video so far.” 

5. Catching up with Spotify
This week’s annual Apple event brought few surprises for iPhone, iPad and Apple Watch fans. Though it was interesting to learn that Apple Music had reached 17 million paid subscribers, an increase of 2 million from just a couple months ago. Comparatively, Spotify has roughly 39 million paying subscribers, so Apple still has some catching up to do.

6. Podvertising
Sixty-five percent of listeners said podcast ads increase purchase intent while another 45 percent said that they’re likely to visit an advertiser’s website after hearing an audio promo, per a report from the Interactive Advertising Bureau and Edison Research.

7. AI startups gain traction
Artificial intelligence isn’t just about Microsoft, IBM, Google and Amazon anymore. Case in point: Strike Social. Launched in 2013, the Chicago-based shop expects revenue this year to jump by three times to $100 million compared to last year. It uses artificial intelligence to drive social advertising campaigns that generate bigger engagement and, in theory, greater return on investment.

8. Facebook shows it’s good to be king—but only most of the time
Industry sources estimate the platform’s right-hand-rail ads have a CPM of $1.08, with 95.8 billion desktop impressions each month. ReviveAds, an ad-block-prevention tool, calculates 15 billion ads were blocked in Q2, costing Facebook $32.4 million in lost inventory each month.

9. Foodies win @social
Food bloggers have four times the number of social media followers compared to other categories in the blogosphere.

Ref: Adweek

The 10+ biggest things to happen in PPC so far in 2016

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Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. Read more

Your Business Needs a Digital Marketing Agency

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Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are new and foreign to some that hasn’t been in the business for a hundred years.

A digital marketing agency that offers a full suite of services is the best way to go if you want to make sure you get the results you expect from your online marketing efforts. And if you don’t believe me, just wait.

Product Knowledge

Many digital marketing agencies specialize in only one product: delivering results for businesses. The tools, metrics, technologies, and terminologies that are so perplexing to you are the life blood of our business. They work to help you identify and then meet your performance goals, including leads, sales, customer acquisition, traffic, and customers.

These are the elements that help you define success for your business and they have deep product knowledge about how to achieve them on behalf of your business.

Unique Business Structure

If you can find a company that offers customers the benefit of their own programmatic buying platform, you will be on your way to a success. This means that in addition to creating a strategy to help you achieve your goals, you will also enjoy the implementation of that strategy and the actual purchasing of advertisement views via our real time bidding platform.

In other words, a unique business structure will allow you to experience results oriented traffic generation, sales conversions, and more.

How Digital Marketing Helps Your Startup

The Internet is constantly evolving. That’s a great thing for businesses that operate on the cutting edge of these new technologies. When you use a platform for purchasing display advertising, you also have the ability to immediately change bids, adjust strategies, split test, and adjust ad buys on the go – in real time. This gives you the distinct advantage of seeing what is and isn’t working as you go and changing your ad buys to more effective advertisements that are reaching your target audience. It gives you a very real advantage of competitors who have not yet embraced this technology.

Simply put, a digital marketing agency helps you get bigger, better, and faster results from your advertising dollars. They do this by sharing the value of their expertise, the ease of their system, and the technology that brings these things together for even more effective marketing.

Who We Are

We are a Chicago based Digital Marketing & Consulting firm. Our digital marketing strategies increase your online reach, strengthen your brand equity, help achieve stronger business results and generate greater profitability.

Our approach is based around working with your company on an ongoing basis to adapt and stay ahead of your competition in an ever-changing digital marketplace. We combine experienced talent with world-class technologies to efficiently create digital marketing programs that truly perform.

Digital Marketing across multiple platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on the internet.

Onimod Global is an official Google Partner. The Google Partner badge means that Google trusts our agency. It also shows our clients are happy and that we follow Google best practices.

What We Do

Digital Synergy is about having visibility in the places your consumer needs you. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.

Our cross-channel digital marketing expertise, data analysis, precise construction and execution of successful digital marketing campaigns make sure your brand meets the consumer when and where they need them.

Every company has a myriad of unique factors; yours included. Learning a company’s core attributes, processes and initiatives allows us to create dynamic data driven digital marketing solutions that offer marked returns. Contact us today to find out more.

SEO, SEM, Social, Email, Website, User Behavior, Analysis, Testing, Programming, Reporting. Synergy. Onimod Global.

Search Marketing Company

Ref: TechCo

 

Why Digital Marketing Trends May Require You To Hire A Digital Marketing Agency

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The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are fundamentally changing the way marketers and brands reach out to potential customers. This changing landscape is essentially urging all players to step outside their comfort zone in order to attract high quality leads.

Outside of their comfort zone, traditional digital marketers are faced with a series of challenging tasks. From understanding the need to market across cross-platform devices and channels, to running customer-segmentation based messaging campaigns, these and other digital marketing trends are defining the future of marketing.

While there are plenty of growth hacking techniques available to CMOs and other marketing leaders, it might make sense to rely on an occasional helping hand.

Indeed, to help make sense of marketing trends and to capitalize on what they may mean for your business, consider hiring a third-party digital marketing agency to meet the demands and deadlines of your digital marketing to-do list.

But why would a CMO need to use an external digital marketing agency? The following points should give you some insights.

1. Stay Industry-Relevant

For starters, digital marketing agencies must follow the latest developments across digital marketing trends on a regular basis. It is part of their job description. If certain agencies fail to grasp what is happening, changing or unfolding in their industry, they will cease to be relevant. This is especially important, as current digital trends indicate that effective marketing requires brands to reach their target audience while adopting advanced omnichannel strategies. While your eye is understandably on your company and the product, digital marketing agencies are committed to keeping you abreast of all the latest developments in marketing.

2. Better Industry Storytellers

While your marketing team may be working really hard to promote your product offering, digital marketing agencies are made up of experienced professionals that can provide tangible value in defining and spreading your brand’s appeal across leading industry players. This focus can help bring about real results that can be very beneficial to your company. For instance, if your chosen agency succeeds in creatively generating positive PR about your brand’s ability to meet trend-related demands, this will improve your company’s image and naturally, help you capitalize on many marketing opportunities.

Unless you have a massive overhead budget, it’s almost impossible to hire effectively the skillsets needed to capitalize on many digital marketing opportunities. The capable talent to execute the digital strategies is an inherent part of agency culture, one that needs to be stimulated by daily deep, creative exercises. Also, today in the competitive digital landscape, brands need to limit risk, reduce human resource efforts, and purchase results by an accountable agency.

Learn more about who we are and what our Digital Marketing experts can do for you today.

digital marketing consulting

H/T Forbes.

7 Things About Digital Marketing Everyone Should Know

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Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are.

Here are seven things about digital marketing you absolutely have to know.

1. Mobile Is Now 

Audiences aren’t shifting more to browsing via mobile devices. They are already there. Over 50% of all Internet users are now operating exclusively on mobile devices. If you haven’t made your site responsive and geared everything towards smaller screens, you’re in trouble. First, Google will actively penalize you in the search results, consequently reducing your audience. Second, your existing customers will become increasingly frustrated and alienated.

2. Micro-Moments

The easiest way to define this is by relating it to impulse shopping. Portability and accessibility in the business world has led to the rise of micro-moments. You have mere seconds to fulfill a customer’s need. Your company has to have a platform that operates 24/7 in order to cater to anyone wherever they are.

3. Using Apps

Apps are becoming the ultimate way to reach your audience. A quick look at the TV and you will see just how many companies are advertising their apps instead of their core businesses. This is because many customers are ignoring browsers and going straight for apps. If you don’t already have a related app for your business, now is the time to address that.

4. Consider The Internet Of Things

The Internet of Things is a modern phenomenon relating to how ordinary every-day objects can, and are expected to, connect with a network. In other words, our phones turned from a simple way to make calls to connecting to the Internet. Smart home technology is another example of how the Internet of Things is taking hold. This is yet to become an absolute ‘must’ for businesses as it’s still in its infancy, but you should already be considering what you’re going to do about it. For now, this may be as simple as an app or thinking about the wider impact of your products and services.

5. Branding and Brand Management

The definition of branding for digital marketers has changed. It once referred to printing business cards, coming up with a website, and slapping a logo on it. Your brand extends to everything, now, especially how you are going to communicate with customers. Branding for businesses in 2016 must be holistic. It must include delving into potentially difficult topics like reputation and crisis management. Brands that succeed in the long run plan for every possible eventuality. All it takes is a co-worker to say the wrong thing and it can completely smear the company’s reputation.

6. Pushing People Through The Door

According to Edward James, CEO of Go Up, “SEO was once measured by the amount of traffic flowing to a website. Digital marketers made their money through getting people through the door. What happened afterwards was none of their concern. Now the responsibilities of the digital marketer have changed. It’s less about pushing people through the door and more about monitoring them throughout the entire purchasing process.” The digital marketer must concentrate on all steps of the buying process. In addition, after that they have to think about how they are going to retain customers in the long-term.

7. Live Streaming

Live streaming through platforms like Periscope and Twitch are on the up. Many companies have dismissed them as novelties that don’t need to be considered. Nevertheless, digital marketers have managed to turn them into dollar signs. Don’t underestimate the desire of customers to see what’s going on inside an operation. While we can’t give you any concrete tactics for how to utilize live streaming for the benefit of your business, what we can say is this is something to watch. Digital marketing is set to become more interactive than ever before, and part of this revolution will come from harnessing the potential of live streaming.

Conclusion

Digital marketing isn’t something you can ignore if you want to make your organization into a success. The time is now to take advantage of it. If you don’t know enough about it, hire someone. Nevertheless, whatever you do don’t let your competitors pass you by.

Our cross-channel digital marketing expertise, data analysis, precise construction and execution of successful digital marketing campaigns make sure your brand meets the consumer when and where they need them.  Contact us to speak with a Digital Marketing expert today.

H/T: Forbes. Google Images. Alumnify Inc.