Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion.
The world of digital marketing and advertising revolves around innovation. The goal is to continually adapt to the needs/wants of the consumer in order to be better able to promote products and services to them. Video marketing is proving to be a very effective method in accomplishing this exact objective.
An infographic by Rendrfx states that over 22 billion videos are viewed daily between Facebook (8 billion), Snapchat (10 billion), and YouTube (4 billion). Another statistic that they boast is an online video ad viewer attention rate that is 18.3 times higher than that of T.V. commercials.
The numbers do not lie. What’s more is that daily use of videos is only expected to increase in the next several years. So how can marketers and advertisers best utilize and optimize this trending marketing medium?
Social Spaces Are Best
Social medias have become a wealth of opportunity for digital marketers in recent years. It is a perfect way to tap into the daily activities of target consumers, and to appear as native as possible in advertising style. The more an advertisement looks like a normal piece of news feed foder, the better.
Facebook has become the single most dominant force in social media marketing. With over 2 billion active users, and more than $40 billion made in 2017 from advertisements, according to Statista, it is clear that Facebook is running the show when it comes to paid social media marketing.
Adweek contributor Aubrie Richey wrote a great article on how to get the best value from your Facebook video marketing campaign. Her article is summed up here in the following 5 tips:
- Design your ad in a mobile format to best reach potential customers.
- Keep the length of your video between 15-30 seconds.
- Do not stop being adaptable and flexible with your content!
- Your video does not need to be perfect. A less refined video will make the ad seem much more genuine and appealing.
- Use video as a supportive piece of the overall customer journey.
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