Tag Archive for: Digital marketing expert

Maximize the Potential of Your Social Video Marketing Strategy

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Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion.

Advertising Implications

The world of digital marketing and advertising revolves around innovation. The goal is to continually adapt to the needs/wants of the consumer in order to be better able to promote products and services to them. Video marketing is proving to be a very effective method in accomplishing this exact objective.

An infographic by Rendrfx states that over 22 billion videos are viewed daily between Facebook (8 billion), Snapchat (10 billion), and YouTube (4 billion). Another statistic that they boast is an online video ad viewer attention rate that is 18.3 times higher than that of T.V. commercials.

The numbers do not lie. What’s more is that daily use of videos is only expected to increase in the next several years. So how can marketers and advertisers best utilize and optimize this trending marketing medium?

Social Spaces Are Best

Social medias have become a wealth of opportunity for digital marketers in recent years. It is a perfect way to tap into the daily activities of target consumers, and to appear as native as possible in advertising style. The more an advertisement looks like a normal piece of news feed foder, the better.

Facebook has become the single most dominant force in social media marketing. With over 2 billion active users, and more than $40 billion made in 2017 from advertisements, according to Statista, it is clear that Facebook is running the show when it comes to paid social media marketing.

Adweek contributor Aubrie Richey wrote a great article on how to get the best value from your Facebook video marketing campaign. Her article is summed up here in the following 5 tips:

  1. Design your ad in a mobile format to best reach potential customers.
  2. Keep the length of your video between 15-30 seconds.
  3. Do not stop being adaptable and flexible with your content!
  4. Your video does not need to be perfect. A less refined video will make the ad seem much more genuine and appealing.
  5. Use video as a supportive piece of the overall customer journey.

More From Onimod Global

This article is only one of the many that has been produced by the Onimod Global content team! We are relentlessly searching to find the most accurate and up-to-date information to keep you informed of what is going on inside of the ever-evolving digital marketing industry.

To read through more of our articles, please visit our blog by clicking HERE. We hope you enjoy reading through the best that our digital marketing experts have to offer!

The Importance of Digital Marketing in Business

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Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have already discussed the internal struggle organizations have between finance and marketing departments in our article, “Ending the War Between Finance and Marketing Departments in Your Company”, but this issue is a bit different.

Now we are talking about companies that question their marketing strategy altogether. Is digital marketing really that important? Let’s explain why the answer to that question should always be a resounding “Yes!”

Keeping Up With Consumers

One of the biggest benefits of digital marketing is that it allows your business to keep its finger on the pulse of consumer culture. An article from Mashable highlights a recent report stating that there are currently over 3 billion active social media accounts around the world. This means that half of the global population is using social media every single day.

This consumer base is so incredibly large that there is no reason why it should ever be overlooked. Digital marketing strategies are focused around these kind of users, and getting them to purchase products and services of virtually any company. Without such strategies, your business is missing out on truly massive opportunities.

It is also a common misbelief that these avid social media users exclusively consist of tech-savvy millennials, meaning that they are worthless to companies targeting other age groups. This is, of course, completely false.

Use of smartphones and tablets increased in every age grouping between 2015-2016, according to a Nielsen report. This same report states that smartphones reach 85% of all 35-49 year olds, and 60% of all 50+ year olds. Clearly, digital devices are not just for kids. To learn more about marketing specifically to older age groups, please take a look at our article, “How to Reach Senior Citizens Using Digital Marketing”.

Digital marketing can do more than just help you access your target audience. An article by SmartInsights discusses 10 of the biggest reasons why your company needs a digital marketing strategy. Some of the reasons listed are:

  • Provides Direction
  • Integrated Business Strategy
  • Avoids Wasting Money
  • Optimization

Not All Agencies Are Created Equal

When implementing a digital marketing strategy, many companies look to outside professionals at a digital marketing agency. These agencies provide specialized knowledge in all of the major digital mediums and paid online advertising platforms.

CampaignLive released a publication by Brent Trimble detailing the process of choosing such an agency, and what to look for in the very best of them. Trimble highlights many important features of digital marketing.

It is always crucial to remember that there is so much more to digital marketing than social media posts and Google Adwords. Not every business requires much in terms of digital marketing, but typically, those looking into partnering with an agency have more complex wants and needs from their digital campaigns.

Trimble expresses similar opinions as he says, “Impressions, clicks, click-through-rates, starts and stops are easily obtained by basic web analytic platforms like Google Analytics. This is useful information and certainly important, but true data science requires more patience and talent investment.”

In the world of digital marketing, you get what you pay for. Many agencies are primarily driven by the bottom line: profit for themselves. This can leave organizations to wonder which angency is really worth trusting with their future investments. When searching for a credible agency, Trimble suggests that companies focus on the 3 C’s:

  • Consequential: What is the effect that your company will have on this agency? Where do you rank in terms of size when compared to their other clients? This can help you determine how significant your business is to the agency and if you will stand out to them, or if you are just another drop in the bucket.
  • Chemistry: What kind of a relationship do you have with the agency? Sometimes when the numbers and statistics are put aside, you can begin to focus on the feeling that you get from a certain agency. If you cannot say that you would genuinely enjoy working with the agency and its representatives, then it probably will not be a good fit.
  • Case Study: Can they prove that they are up to snuff? Past behavior is the single most important predictor of future behavior. An agency grounded in successful past case studies will likely be able to produce similar results for you and your business.

Onimod Global

Naturally, we would like to use this opportunity to tell you about the digital marketing expertise that we have to offer here at Onimod Global. We strongly believe in the impacts of digital marketing, and that we are a credible agency that is qualified to deliver positive results to a wide variety of clients.

Our approach is based around working closely with your organization on an ongoing basis to adapt and stay ahead of your competition in a dynamic digital marketplace. We combine experienced and knowledgeable talent with world-class technologies to efficiently create digital marketing programs that deliver real results.

Learn more by visiting our website, or scroll through several of our client case studies by clicking HERE.

Why Digital Marketing Trends May Require You To Hire A Digital Marketing Agency

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The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are fundamentally changing the way marketers and brands reach out to potential customers. This changing landscape is essentially urging all players to step outside their comfort zone in order to attract high quality leads.

Outside of their comfort zone, traditional digital marketers are faced with a series of challenging tasks. From understanding the need to market across cross-platform devices and channels, to running customer-segmentation based messaging campaigns, these and other digital marketing trends are defining the future of marketing.

While there are plenty of growth hacking techniques available to CMOs and other marketing leaders, it might make sense to rely on an occasional helping hand.

Indeed, to help make sense of marketing trends and to capitalize on what they may mean for your business, consider hiring a third-party digital marketing agency to meet the demands and deadlines of your digital marketing to-do list.

But why would a CMO need to use an external digital marketing agency? The following points should give you some insights.

1. Stay Industry-Relevant

For starters, digital marketing agencies must follow the latest developments across digital marketing trends on a regular basis. It is part of their job description. If certain agencies fail to grasp what is happening, changing or unfolding in their industry, they will cease to be relevant. This is especially important, as current digital trends indicate that effective marketing requires brands to reach their target audience while adopting advanced omnichannel strategies. While your eye is understandably on your company and the product, digital marketing agencies are committed to keeping you abreast of all the latest developments in marketing.

2. Better Industry Storytellers

While your marketing team may be working really hard to promote your product offering, digital marketing agencies are made up of experienced professionals that can provide tangible value in defining and spreading your brand’s appeal across leading industry players. This focus can help bring about real results that can be very beneficial to your company. For instance, if your chosen agency succeeds in creatively generating positive PR about your brand’s ability to meet trend-related demands, this will improve your company’s image and naturally, help you capitalize on many marketing opportunities.

Unless you have a massive overhead budget, it’s almost impossible to hire effectively the skillsets needed to capitalize on many digital marketing opportunities. The capable talent to execute the digital strategies is an inherent part of agency culture, one that needs to be stimulated by daily deep, creative exercises. Also, today in the competitive digital landscape, brands need to limit risk, reduce human resource efforts, and purchase results by an accountable agency.

Learn more about who we are and what our Digital Marketing experts can do for you today.

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H/T Forbes.