In 2021, video continues to be a powerful tool to connect and engage with customers. This has also caused a surge in video content being shared online. Meaning it’s more difficult to ensure your brand’s are not
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Video continues to be the king of content types as we work our way into 2021. All brands should be utilizing video, but certain types of videos appeal to some marketing objectives better than others. So, how
While many of us hoped webinars would be a trend that stayed in 2020, they’re still a necessity in the upcoming year. There are many benefits to holding webinars, though. Such as educating your audience, proving your
As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that
Finding new tactics to add into your marketing mix can be tough. It can be even harder to stand out when it seems like all companies are using the same tools and strategies. One of the best
With over 2 billion worldwide active users, YouTube is the top choice for video marketing. But, with being the clear-cut winner comes a lot of competition. There are now more than 50 million content creators pumping out
In the midst of the pandemic, it seems unlikely large events or gatherings will be happening anytime soon. Many organizations and businesses are either forced to cancel their events altogether, or take it virtual. Social media platforms
YouTube just recently launched their new premium advertising program, YouTube Select. “Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.”
The digital marketing industry which is forever fast-moving has sought to combine data with advertising technology - 2019 may be the year of implementation. Dynamic creative optimization (DCO) is a display ad technology that creates personalized ads based
A social site that is growing larger and larger everyday is YouTube. As its followers have grown significantly in the past few years, so has their advertising platform. With growth comes some changes, and the experts at
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