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Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are

The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1. Quietly killing it on Facebook Whisper, which has nearly 2.3

The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are

Onimod Global February 21, 2016 0 Comments

It's been a notable week for digital marketing stats, with new studies, developing news and industry trends. Here are the seven items that caught our eye: 1. Apple is winning against the FBI in the court of

Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online

Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search giant’s intention. Google sees app install interstitials — those big ads

The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal affects all AOL search traffic worldwide and on all devices. Here’s a look

Onimod Global December 28, 2015 0 Comments

When the Hawkeyes played in the Rose Bowl in 1986, the first “laptop” computers weighed 12 pounds, the QVC network was new and the World Wide Web was still three years away. Fast-forward to the wired age

Onimod Global November 30, 2015 0 Comments

'Tis the season for digital numbers that give folks an idea of what's about to happen during the holidays. Check out six we found particularly interesting: 1. According to Salesforce Social Studio, Black Friday social conversations—via Twitter, Facebook,

Onimod Global November 23, 2015 0 Comments

It's easy to lump Cyber Monday into the Black Friday fold, but this $3 billion shopping holiday has some unique traits of its own. When discussing late-November sales, we frequently refer to the "Black Friday season." This