Tag Archive for: Google 360

Google Analytics – What Does It Do?

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If you manage a website, you need a deep understanding of how users find your site and how your content appears on Google’s search results.  If you’ve been looking  for a program that captures how your customers are interacting with your posts and website, read on.

Google Analytics is an extremely helpful tool when it comes to tracking your marketing efforts. As Google Partners, Onimod Global can assist you with the training, support and resources to help your business succeed and help your company grow and stand out in the industry. Whether its content for social media, or launching your new email campaign, Google analytics can maximize your marketing efforts.

Web Analytics

Web analytics is the measurement, collection, and analysis of web data. Web analytics tools provide useful information about website traffic. This feature is incredibly handy because it shows you how a user interacts with the site, and what content they engage with the most.  If you didn’t need more convincing as to why you should be utilizing Google analytics, we came up with a list of the three most important reasons why you should use analytics:

  1. Helps you take data-led decisions – You can see first-hand the way your website and social channels are performing.
  2. Makes Reporting Easier – Having the data readily available to you is a big plus. You can easily share with others how your campaigns are performing.  You can do this by measuring and acting on the data trends you observe using web analytics software.
  3. Helps you find the story behind the data – Web analytics helps you understand who your customers are, where they’re coming from, and what their interests are. You can use all this information to improve the experience on your site for the consumer and to optimize the channels that consumers use to visit your website.

Google Analytics Tools

There are many analytics tools on the market. While some of them are free, most of them require a paid subscription. Paid analytics products and free products vary greatly in terms of functionality, features, and support. Google Analytics is the most popular analytics program on the market. It also comes with a free version for those who want to test out the product before they pay for the subscription.

The paid version is known as Google Analytics 360. Google 360 offers additional functionality in terms of report validity and sample sizes. This is mainly for websites that receive millions of page views a month. If your website isn’t receiving that much traffic, it might be beneficial to use the free version of Google Analytics.

Google Analytics can track the user or consumer journey, providing rich data around channels used, locations, and devices. These journeys can then be tracked through to on-site activity, goals achieved, and exit point, as well as returning visitors, which indicates loyalty. Here’s a look at some of the benefits of Google Analytics:

  • Easy to install and use.
  • User-friendly interface.
  • Customizable reports, dashboards and data collection.
  • Seamless integration with other Google products.
  • Extensive and valuable insights into web behavior.

One of the biggest advantages of using google is that you can seamlessly connect other google products. The main tools available to link to are Google Ads, Google Search Console, and Search Ads 360, formerly known as DoubleClick by Google. To link these additional tools, you need to access the product linking section within the Property settings. Each of the available tools for linking are listed there and you simply follow the instructions to link the tools.

Taking Your Analytics to the Next Level

The expert digital marketers at Onimod Global develop custom dynamic digital dashboards with Google Studio for all of our clients. The large selection of graphs and charts gives us the opportunity to completely customize your reports making data the most transparent and easy to interpret for you and your company.

If you are thinking about adding an analytics tool to your marketing strategy, Google Analytics should be at the top of your list to try. As Google Partners, Onimod Global has over a decade of experience and expertise when it comes to all things SEO, social media advertising, content marketing and paid search. Got questions about Google strategies or want to learn more about us? Contact us here today.

The Latest From Google

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There were a few new features recently introduced at the 2017 Google Marketing Next keynote. Google is constantly trying to optimize the experience it provides for both its marketers as well as its consumers who conduct millions of searches every minute of every day through its site. They continue to innovate and create a better experience in the year of 2017, and recently unveiled the latest in search engine optimization.

Google Optimize:

There appears to be a bigger focus on landing pages this year as Google Optimize comes out of its beta stage. The program allows a user to test their ads side-by-side in order to directly compare one ad or landing page against the other. New reporting capabilities are also included in this updated application.

Google 360:

Google 360 is another innovation that will make this process easier. More than 10 million respondents per week can be reached through this new program, which provides greater insight into how consumers react to the differences between pages or ads, and which they would be more inclined to engage with.

AdWords Redesign:

In addition to the announcements made at the Google Marketing Next conference, there are other important happenings within the realm of Google. For the first time in 8 years the search engine giant decided to redesign the look of Google AdWords. The enhancements include a more easily navigable interface and more direct comparisons when generating advertisements.

The change is not going to be released all at once. Instead, advertisers will receive the update selectively over time. There is no real way to know exactly when you may receive the update as it is, “based on a number of factors”. However, Google representatives did say that all advertisers should receive the update by years end, so stay tuned!