It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your advertising strategy for mobile users?
A recent Nielsen report shows PC usage down in every demographic, while mobile usage through tablets and smartphones only trend upward. It is clear that users are shifting away from desktops in favor of more convenient mobile devices.
An article by Forbes gives 15 examples of how to lead the way in mobile digital advertising. One of their strategies is to optimize the first 3 seconds of your ad in order to quickly gain the attention of the viewer.
Many consumers are giving less and less consideration to ads, so it is imperative that your message is delivered quickly and clearly. In general, all interactions should be faster. Increasing speed relates directly to increasing convenience, which in turn increases the likelihood of a response from the user.
Another suggestion is to treat mobile as an entirely new practice. It will not benefit you to copy over all of your old tactics and beliefs to the mobile realm. Instead, try to picture it with a fresh mindset.
Do some research, find out what works best. Look over other industry trends, like the ones mentioned in this article of ours: 4 Digital Marketing Trends to Follow, and figure out how you can implement them into your mobile campaign structure. Do not assume that mobile will work in the same way as all other advertising methods.
Also pay attention to changes in digital marketing platforms. Many large advertising platforms such as Google, Facebook, and Bing Ads are constantly trying to innovate and improve their services. Google recently redesigned their AdWords platform for the first time in 8 years. Another Onimod article discusses the 5 Things You Need to Know About the New Google AdWords.
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