Marketing metrics matter because smart marketing is built on the foundations of solid data. That is why any business with a digital marketing strategy should be closely monitoring the following 4 metrics. Let’s hop right in! In
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Promoting your brand through social media has become vital for overall business success. But just being on social channels isn’t enough anymore. The key to real success is through user engagement. This can help increase your brand
It's not much of a surprise, but the ecommerce market is continually on the rise. According to Statista, "from 2010 to 2013, total U.S. retail ecommerce sales increased from $167.3 billion to $263.3 billion. In 2014 that number jumped up
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