Tag Archive for: Social Videos

Maximize the Potential of Your Social Video Marketing Strategy

Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion.

Advertising Implications

The world of digital marketing and advertising revolves around innovation. The goal is to continually adapt to the needs/wants of the consumer in order to be better able to promote products and services to them. Video marketing is proving to be a very effective method in accomplishing this exact objective.

An infographic by Rendrfx states that over 22 billion videos are viewed daily between Facebook (8 billion), Snapchat (10 billion), and YouTube (4 billion). Another statistic that they boast is an online video ad viewer attention rate that is 18.3 times higher than that of T.V. commercials.

The numbers do not lie. What’s more is that daily use of videos is only expected to increase in the next several years. So how can marketers and advertisers best utilize and optimize this trending marketing medium?

Social Spaces Are Best

Social medias have become a wealth of opportunity for digital marketers in recent years. It is a perfect way to tap into the daily activities of target consumers, and to appear as native as possible in advertising style. The more an advertisement looks like a normal piece of news feed foder, the better.

Facebook has become the single most dominant force in social media marketing. With over 2 billion active users, and more than $40 billion made in 2017 from advertisements, according to Statista, it is clear that Facebook is running the show when it comes to paid social media marketing.

Adweek contributor Aubrie Richey wrote a great article on how to get the best value from your Facebook video marketing campaign. Her article is summed up here in the following 5 tips:

  1. Design your ad in a mobile format to best reach potential customers.
  2. Keep the length of your video between 15-30 seconds.
  3. Do not stop being adaptable and flexible with your content!
  4. Your video does not need to be perfect. A less refined video will make the ad seem much more genuine and appealing.
  5. Use video as a supportive piece of the overall customer journey.

More From Onimod Global

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Why Video is an Effective Digital Marketing Component

Marketers are getting increasingly aggressive on the digital front. They are implementing innovative techniques to make their offerings more visible and appealing to the masses. To this end, it is time we seriously consider video as a new medium.

According to a blog quoting a comScore report, 64% of the visitors may purchase a product after watching a relevant video, while a Forbes survey reveals that 75% of executives watch videos

1. Classifying viewers

Your viewers are not going to be all of the same age and with similar interests. Your offerings, however, must be relevant to all – from fresh graduates to the veterans. So, you cannot expect one video to strike the same chord in every viewer’s mind. The trick is to understand the preference of different sections of your audience, and create different videos to target them simultaneously.

2. Getting a great videographer

A skilled videographer, who understands your requirement, is going to be your best friend in making appealing videos for your digital marketing activities. A good videographer can:

  • Capture and highlight the aspects of your offerings that your target customers should know and understand
  • Advise what kind of video you need – brand story, company introduction, customer testimonial, product demo, etc.
  • Make the video uniquely related to your offering by including actors or real people, animation or real videography, or a combination of various suitable components
  • Tell a story from the emergence of problem to its solution, and the result in the short video

3. Utilize social media to the fullest

For a successful video-based digital marketing campaign, presence on YouTube and other digital media is essential. The post says that 91% of the video snippets displayed on search result pages are from YouTube. Share your videos through Facebook, Twitter and other popular social media, with backlinks to your website brand page. Similarly, your website should offer links for sharing the video through various social media. By utilizing social media, you actually gain by leveraging every viewer’s reach.

4. Making a viral video

There is no particular trick to make a viral video. However, you can analyze all the popular viral videos to determine what makes people like them more than other videos. Presence of an influential personality is always helpful. Besides, most viral videos have an unusual or odd approach to story-telling. Focus on humor, children and/or animals, a tone; they are more likely to strike the right chord in your viewers’ minds. Besides, subtle reference to a current incident also works often.

5. Monitor video performance

Regular and frequent releases are good, but you also need to monitor the performance of your videos. Some of the common performance parameters are:

  • Number and type of viewers
  • Time spent on a particular video
  • Number of views per viewer
  • Click-through rate

6. In-house vs. professional studio

Depending on budgets and other factors, you can choose to hire a video production company or have an in-house team for the production. Usually, large organizations have an in-house team for video production. However, you can rely on video companies to produce highly appealing and effective videos for your digital marketing campaign.

So, consider videos a vital component when you think of digital marketing. All you need is to take the first step to enter this domain with conviction in order to reap the benefits.

Why Video is an Effective Digital Marketing Component

H/T: Martech Advisor