Yes WordPress is SEO-friendly, but simply launching a WordPress website isn’t enough to rank at the top of the search engines.
WordPress has been around since 2003, and has certainly come a long way to help define itself as a powerful marketing tool. Over a third of all websites are using WordPress, simply for its publishing platform and well-designed SEO.
However, if you want your site to rank higher than your competitors’ sites, you still need to do some work yourself. Here’s a couple ways Onimod Global can help you improve your WordPress site’s SEO.
Carry Out Keyword Research
Without keyword research, you are not going to know which search terms you should be optimizing your site’s content for. Keyword research should come at the start of any SEO project and be used to plan your site content and on-page optimization.
You can use our Keyword Overview tool to identify the keywords you should be using and optimizing for. Whether you are starting to optimize your site from scratch or are creating new content, knowing the keywords you are trying to rank the page for is essential.
Craft Unique Optimized Title Tags & Meta Descriptions
Your page’s title tag tells users and search engines what your page is about and is commonly regarded as being an important ranking factor. It is what feeds the clickable page title you see on Google search results.
Yoast automatically sets your page’s title tag using your page heading. What’s nice about Yoast is that you also have the ability to overwrite this and improve it in order to work in variations of keywords that you might not include in your page’s heading. Here are a couple things you can do to optimize your title tags and Meta descriptions:
- You can either use snippet variables, add custom text as your title tag, or use a mix of both.
- Meta descriptions indirectly impact your site’s organic performance due to Click-through- rate. It is worth spending time to write enticing descriptions.
Use Internal Linking
You need to use internal linking within your content to help establish topical relevance between different pages on your site, to pass authority earned from external links, and to help users efficiently navigate.
Adding in internal links to other pages in WordPress is really simple. All you need to do is highlight the text which you want to link (this will be your link’s anchor text) and click the ‘link’ button on the toolbar, which will then allow you to either paste a URL or search for pages within your site.
Mark Up Your Pages with Schema
Schema markup can help to enhance your SEO efforts by adding context to your content and data. It helps Google to understand your content, present it in different and useful ways, which enhances a searcher’s experience.
By adding context to your pages, you are making it more likely that you not only rank higher but also get clicks when your page receives impressions. Since Yoast 11.0, a full structured data graph is built for every post or page on your site, but there are instances where you will want to mark up specific blocks within WordPress.
WordPress is one of the most SEO-friendly CMS’ out there, and that is one of the reasons why it is so popular. It is user-friendly and easy to implement a whole host of SEO tactics using just a small number of fantastic plugins. By following the steps above, you are putting yourself in a great position to outrank your competitors.
Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.
Have questions about creating your online presence and need help strategizing? Contact us here today.