It’s midsummer, when much of the media and marketing world slows way down. But in this day and age, digital marketing statistics never really stop.
Here are the eight most interesting numbers we saw in the last week:
1. Beats by Dre has done a fantastic job creating social buzz around Straight Outta Compton, the biopic about the late ’80s- to early ’90s-era gangsta rap group N.W.A. that opens this weekend. Dr. Dre, co-founder of Beats by Dre parent Beats Electronics, was a member of N.W.A. At the center of the effort, the brand created a meme generator that’s led to tons of people sharing images adorned with the big copy: “Straight Outta [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][insert hometown or joke].” In fact, nearly 150,000 Instagram pics—some heartfelt, some comedic—have been posted in the last few days with the #straightoutta hashtag.
2. Media giant Meredith surveyed more than 2,600 adult women at the end of last year, finding that 90 percent of millennial females visited Facebook once a week, while 77 percent accessed YouTube every seven days.
3. While Facebook and YouTube were the most popular social-media platforms among Meredith’s millennial survey participants, Snapchat, surprisingly, was the least-favored option. In terms of weekly usage, here are the other numbers from its research: 57 percent visited Instagram; 56 percent used Pinterest; 47 percent employed Twitter; and just 28 percent utilized Snapchat.
4. Ad blocking will cost publishers nearly $22 billion in 2015, according to a new Adobe report. Yikes.
5. Genesis Media, which surveyed more than 11,500 U.S. adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets.
6. It’s that time of year when brands like Elmer’s, Mead, Staples and Target are gearing up for a sales boost thanks to back-to-school shoppers. According to a new Retale study, they should put a healthy focus on mobile. The digital-deals company said it surveyed 1,000 adults with kids in grades K-12 and found that 78 percent of parents will use a smartphone for back-to-school shopping.
7. Last Wednesday night, Arby’s thanked Daily Show host Jon Stewart for all the mockery at its expense over the years with a 60-second spot during his penultimate episode as host of the show. The savvy, self-deprecating move worked wonders for the brand. Amobee Brand Intelligence reported that the spot boosted tweets about the roast-beef slinger by 564 percent—from 130 to 1,130—in a before-versus-after comparison.
8. Thirty percent of all Tinder users—who are supposed to be single—are married, per a new report from GlobalWebIndex. Seventy-five percent of those married folks consider themselves “risk takers,” the research company found. So, if marketers want to target compulsive-minded consumers, the ultra-popular dating app may be worth exploring. After all, Tinder ads worked pretty well last spring for the movie Ex Machina. GlobalWebIndex also found that 80 percent of Tinder users were more inclined to take a selfie than the average person. OK, file that one under “Interesting, But Not a Huge Surprise.”
Ref: (H/T) Adweek, Adobe, Meredith.
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