You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to […]
In the news: It’s official, Google has decided to fully kill off toolbar PageRank from their browser tools.
It’s been a notable week for digital marketing stats, with new studies, developing news and industry trends. Here are the seven items that caught our eye: 1. Apple is winning against the FBI in the court of public opinion The Apple-FBI dustup this week has struck a nerve with many people because it represents an unusual […]
Every company has digital marketing challenges that are unique to their industry, their selling model (direct to consumer/wholesale/hybrid), their technology stack and their organizational structure. But acquiring first-party data to create a true model of customer journey is a struggle that persists across the board. This post will focus on a topic that I believe is […]
Pity the Super Bowl advertisers that didn’t take full advantage of mobile search this year. According to Google, 82 percent of TV ad-driven searches during the Super Bowl happened on smartphones. That’s a 12-point jump from last year, when 70 percent of Super Bowl ad-related searches across Google and YouTube derived from phones. During this year’s game, just 11 […]
Digital marketing stats in the past week have been all about Facebook, the Super Bowl and the 2016 election, with a few other subjects sprinkled in. Check out the nine data points that caught our eye: 1. Social video continues to explode Tucked into Facebook’s myriad of impressive numbers that came out in its 2015 […]
Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are. Here are seven things about digital marketing you absolutely have […]
Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today. Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and impactful as the almighty link. “When I first […]
Google has spoken — and an important part of the mobile web will never be the same. At least that’s the theory, and certainly the search giant’s intention. Google sees app install interstitials — those big ads that pop up suddenly on the mobile web and monopolize all of your mobile device screen to prompt […]
The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal affects all AOL search traffic worldwide and on all devices. Here’s a look at what the move means for those managing Bing Ads campaigns. First, the Ad distribution section under Ad […]
