With so many different ranking factors for Google, over 200 in total, it's important to identify which are the most important that are essential to your success. Overall, there are several ranking factors that do little to
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- Author: Brittni Wright
Facebook, one of the largest social and advertising platforms in the world, is increasingly relying on artificial intelligence to monitor the platform. If your small business ads are continuously getting blocked on Facebook, there may be another
Have you been interested in generating more leads from Facebook? Facebook lead forms and their capabilities are a big part of why so many businesses rely on the social platform for their advertising. Rightfully so, these campaigns
Advertising in general has become so second nature to anyone browsing the web that they almost block out anything that could be considered an ad. This means that your ad either needs to stand out enough to
Roughly a full year after the first announcement, Google confirms a new page experience update is coming to Google search results May 2021. This gives us all another 6 months to ensure pages are optimized to full
Rising to the top of Google's search results is no simple feat, but definitely doesn't mean you can't win. Even if you aren't in position 1 you're still able to outrank it. How so? The holy grail
Instagram is full speed ahead with the monetization of their platform and shows no signs of slowing down. But are you up to date with all of the latest and great changes that have recently come to
Effective paid search strategies are difficult to get right. You may have problems with budget, creative content, channel decisions and more. However, one of the biggest problems marketing departments have with the effective search engine advertising is
Almost every day, Google introduces changes to its ranking algorithm. They even claim to update their search algorithm several thousand times per year. Some are tiny tweaks, usually too small to notice. But, every once in a
New information from Google and Search Engine Land revealed today brand new products and features to be implemented in Google Ads. These new updates include automated insights, Performance Max campaigns, releasing Video Action out of beta and
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