You’ve narrowed your keywords, written compelling ad text, and perfected a great landing page. But when you check your Google Ads Quality Score, it’s not performing well. Step one. Don’t panic. A low quality score can translate to a multitude of potential issues with the campaign, meaning there are lots of ways you can improve […]
Say hello to your new favorite social media paid campaigns weapon: lookalike audiences. These types of audiences are the best way to target a brand new set of people who may not have any experience with your service or product and still be very likely to convert. Talk about a digital advertising dream! What exactly […]
Google has started to alert advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. What is exactly changing? On Google’s Search Terms Report support page they state, “Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if […]
A common question that Onimod Global experts are asked frequently, “How should I bid? CPM or CPC?” Google Ads are definitely the backbone of PPC. Within Google Ads and social media advertising, there are two main types of bidding – Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM). Cost Per Thousand Impressions (CPM) differs from […]
Improving your Facebook relevance score can help you save money and reach more consumers. However, what can you do to boost your relevance score without taking away time from your already busy schedule? Experts at Onimod Global are here to share everything you need to know about Facebook’s relevance score and how to improve yours! […]
If you want your company’s sales process to run as efficiently as possible, one of the most crucial keys to success is getting your marketing funnel – the process of converting a potential customer into a paying customer – right. There is a lot of debate surrounding the marketing funnel — from who owns it, […]
Google has been testing lead form ad extensions in Search campaigns since last fall. Back in October of last year, Google started rolling out lead form ad extensions in beta. The new feature works very similarly to lead generation ads on other platforms, where users submit their contact information in a form – to show interest in […]
Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However, it is not necessary to advertise on every single social media platform. In fact, advertising on certain platforms […]
Trust is the glue holding together any relationship. This includes the all-important brand-customer bond. Why is it important to build trust with customers? Customers that feel confident in your brand will not only purchase from you, but will also recommend you to their various social circles. Building your brand in this organic way will help […]
We all look for and act on social proof, otherwise known as reviews or recommendations from any community. These recommendations can come in many forms. Word-of-mouth, third-party reviews, as well as what I’m focusing on in this article – testimonials. Customer testimonials influence us all of the time, even subconsciously, on how we behave and […]
