You’ve narrowed your keywords, written compelling ad text, and perfected a great landing page. But when you check your Google Ads Quality Score, it's not performing well. Step one. Don't panic. A low quality score can translate
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- Author: Brittni Wright
Say hello to your new favorite social media paid campaigns weapon: lookalike audiences. These types of audiences are the best way to target a brand new set of people who may not have any experience with your
Google has started to alert advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. What is exactly changing? On Google’s Search Terms Report support page they state, “Starting September
A common question that Onimod Global experts are asked frequently, “How should I bid? CPM or CPC?” Google Ads are definitely the backbone of PPC. Within Google Ads and social media advertising, there are two main types
Improving your Facebook relevance score can help you save money and reach more consumers. However, what can you do to boost your relevance score without taking away time from your already busy schedule? Experts at Onimod Global
If you want your company's sales process to run as efficiently as possible, one of the most crucial keys to success is getting your marketing funnel – the process of converting a potential customer into a paying
Google has been testing lead form ad extensions in Search campaigns since last fall. Back in October of last year, Google started rolling out lead form ad extensions in beta. The new feature works very similarly to lead generation
Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However,
Trust is the glue holding together any relationship. This includes the all-important brand-customer bond. Why is it important to build trust with customers? Customers that feel confident in your brand will not only purchase from you, but
We all look for and act on social proof, otherwise known as reviews or recommendations from any community. These recommendations can come in many forms. Word-of-mouth, third-party reviews, as well as what I’m focusing on in this
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