Twitter is a social media app that helps people stay up to date with current events happening across the world in real-time. This app is unique because of the way it encourages conversation and engagement. For many brands, Twitter can be a great marketing tool when used the right way.
If you’re looking to drive engagement with organic and paid posts, its essential to have an understanding of Twitter analytics.
Here are some tips to help you boost engagement and brand awareness.
Know Your Followers
Knowing your audience is the key to creating content that resonates with them.
Knowing their social media demographics (gender, age, language, income and location) is just the beginning. You also want to know what they like – what kind of content they engage with, what kind of language they use when they talk about it, etc.
You can find out all this information on your Twitter dashboard. You can also target your audience based on their preferred device, behavior and interests. You can even find followers of similar accounts who may be interested in following you!
What Tweets Are Working?
When you’re running a business, it’s important to have an understanding of what your audience likes. Engagements on Twitter include follows, retweets, favorites, replies, URL clicks, media views, hashtag clicks, and mention clicks. You’ll find impressions, engagements, and engagement rates on the Tweets tab. If you keep an eye on which tweets are achieving the most engagements over time (and which are not), you’ll be able to target your content accordingly and develop a closer connection with your followers.
Knowing When to Tweet
When it comes to Twitter, the best time to post varies from person to person. We’ve found that different days and times get more engagement than others, so it’s important to try a variety of posting days and times to see what drives engagement for you.
We’ve put together some general guidelines for the best times to post on Twitter, but keep in mind that geographic data can also inform the optimal time to tweet specific content. Twitter can analyze your data and suggest the optimal time to tweet for maximum engagement.
However, don’t let this information dictate your frequency! It’s still a good idea to post at least once a day and keep the volume of tweets more or less steady so your audience can become accustomed to the frequency of your posts.
Measure Your Performance
As you can see, Twitter advertising is a great way to get your message out to a large audience.
But what if you want to compare your Twitter ads against your regular posts?
You can do that by going to the top right of the Tweets tab and clicking on ‘promoted’. This will show you how your paid posts did from an impression and engagement point of view. Note that this data is not kept forever so be sure to download your data if you want to keep a longer-term performance record.
No matter how great your Twitter feed, there’s always room for improvement. By using our Twitter analytics tips regularly, you’ll soon see what strategies work best and which ones can be dropped.
At Onimod Global, we have extensive experience in all things social media. Our team knows how to write engaging copy that will get people talking—and we know how to create visuals that will get them clicking.