Entries by Delia Mcaleer

The Impact of Google Marketing Live 2023 on Digital Marketing

Google Marketing Live (GML23) is an annual event where Google unveils its latest innovations in marketing technology. It’s an essential platform for digital marketers who strive to stay ahead in the fast-paced, constantly changing landscape of digital marketing. This year, GML23 didn’t disappoint. GML23 revealed numerous groundbreaking trends, such as predictive analytics and AI integration […]

Seven Key Components of a Successful Digital Marketing Strategy

A well-defined and structured digital marketing strategy can be the key that transforms businesses.  An omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers – so they can win more sales. In this blog, we will dive into the seven key components that […]

The Smart Approach to Measuring Your Digital Marketing ROI

ROI (return on investment) measures the effectiveness of your marketing efforts by assessing the return you receive on the resources invested.  Whether you’re a small business owner or manage the marketing of large enterprises, comprehending the impact of ROI on your digital marketing strategy is vital.  At Onimod Global, we believe in delivering valuable results […]

Mastering the Digital Marketing Landscape

Digital marketing has become an essential ingredient in modern business strategies. With the continually evolving digital space, understanding the different forms of digital marketing has become paramount.  This blog will explore digital marketing types in-depth and guide you on when to implement each strategy. Let’s get started by unraveling the many facets of digital marketing. […]

How to Create TikTok-Worthy Video Ads Without a Video Production Team

TikTok has revolutionized the way brands advertise, providing a platform for creative and engaging video content. However, you might think that creating TikTok-worthy video ads requires a professional video production team and a hefty budget. That’s not necessarily the case. In this article, we will explore how you can create captivating video ads for TikTok […]

GA4 New Updates You Need to Know

The next generation of Analytics, Google Analytics 4 (GA4) is here. But is it as transformative as we anticipated in the Google Ads world? Let’s explore the new platform features and how they can benefit your digital marketing strategy. In the ever-evolving landscape of digital advertising, it becomes vital for organizations such as Onimod Global […]