Entries by Delia Mcaleer

A New Era in Digital Marketing: Meta’s Investment in AI Chatbots

Businesses and brands are constantly seeking innovative strategies to connect with their target audience. As we continue to integrate technology into our daily lives, a fresh trend is emerging: companies are now pairing artificial intelligence (AI) with the power of celebrity influence.  Meta, formerly known as Facebook, is shelling out up to $5 million to […]

SEO-Boosting Content Tips

In the digital age, content remains king. To engage audiences and elevate search engine rankings, the quality of your content matters more than ever. It’s not about deceiving search engine algorithms or cramming innumerable keywords into your content. Rather, the real recipe for success lies in a well-structured approach to content, aligned with what search […]

Why Small and Medium-Sized Businesses (SMBs) Need Digital Marketing

Understanding online consumer behavior is pivotal for small and medium-sized businesses. Grasping the power of digital marketing allows them to target their potential clientele precisely. Let’s explore how digital strategies can be a game-changer for SMBs in the vast online marketplace. Often, budding businesses concentrate on traditional ways of luring customers – print media, word […]

Evaluating ROI from Social Media Efforts

Social media stands tall as a prominent marketing tool. When executed correctly, it can significantly influence your business trajectory. Here’s your guide to engaging your audience, fostering partnerships, staying informed, and sharing industry knowledge. Recognizing the value of your social media efforts is paramount. By understanding your social media ROI (Return on Investment), you can […]

How to Personalize Your Digital Marketing Strategy

A personalized experience for consumers is a key consideration at every touch point through the marketing funnel, from their first exposure to a brand, all the way to their post-purchase experience.  In today’s dynamic digital world, a one-size-fits-all approach to marketing no longer cuts it. Personalization has become the benchmark for consumer expectations.  This blog […]

Tips to Improve Your Online Webinars and Increase Business Success

When it comes to digital marketing, webinars are one of the most versatile and effective tools at your disposal. Not only do they serve as an incredible platform for educating your audience, but they can also play an instrumental role in converting leads and moving them down the sales funnel. While planning a webinar might […]

Top Mistakes to Avoid in Social Media Marketing

Social media has become an integral part of businesses’ marketing strategies. With platforms constantly updating their algorithms and rolling out new features, there is always something new to learn. But with so many moving parts, there are also plenty of pitfalls to avoid. Is your social media content hitting the mark regarding user engagement or […]

A Guide to Improving Your Customer Journey

In today’s digital age, the customer journey has evolved drastically.  You need to know not only what they think and feel about every online interaction with your brand, but also what they might do in the future. This is where digital customer journey mapping comes into play. Welcome to September 2023, where your customer’s journey […]

Mastering Social Media Design

Inject some life, consistency and professionalism into your brand’s social media pages with Onimod Global.  Social media design can differentiate between a scrolling thumb and an engaged follower. Vibrant images, interactive infographics, and compelling graphics drive users to pause, like, comment, and convert into customers.  As the digital landscape continually transforms, how can brands harness […]

Harnessing the Power of Blog Posts for Enhanced SEO Results

Does blogging help with SEO? The answer is a resounding yes. Blogging brings in more traffic and can help build brand awareness and authority. Here’s how to optimize and excel in this powerful marketing sector.  In the vast universe of digital marketing, search engine optimization (SEO) is a term that carries significant weight. But why is […]