Google’s shift toward AI-driven advertising has completely reshaped how brands achieve performance across Search, Shopping, YouTube, Display, and Discover. Performance Max (PMax) and AI Max campaigns now depend heavily on the quality of your website and SEO
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- Author: Klaudia Rejczak
Social media is no longer the same beast it was a few years ago - it’s faster, noisier, and far less forgiving of generic content. As we move into 2026, rapid innovation and evolving user behavior are
Holiday messaging has become a strategic part of brand communication. Even in a fast moving digital landscape, thoughtful seasonal messages continue to influence customer perception, strengthen relationships, and drive engagement at a time when audiences are more
In a world dominated by social media reels, short-form content, and AI-generated snippets, it’s easy to assume blogging has lost its relevance. But recent data and emerging trends in AI-driven discovery tell a very different story. Pausing
As AI continues to reshape how users discover information, some SEO fundamentals remain just as powerful as ever. One of them? Backlinks. Even as Google’s AI Overviews and tools like ChatGPT summarize content without always linking directly
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