How To Create An Effective Facebook Lead Form Campaign

Have you been interested in generating more leads from Facebook? Facebook lead forms and their capabilities are a big part of why so many businesses rely on the social platform for their advertising. Rightfully so, these campaigns have increased potential for thousands of brands to acquire new customers.

In this article, you will learn how to not only set up your Facebook lead form campaigns, but also make sure they are effective in generating quality leads for your business.

How to create a Facebook lead generation campaign

To start, you will set up a campaign as normal in the Facebook Business Manager or any other campaign management platform tool you use. Since we’re focused on customer acquisition, choose “Lead generation” from the list of objectives.

Facebook lead generation

 

When choosing audiences for this campaign, we recommend choosing custom or lookalike audiences. This way you can ensure the audience is highly relevant, therefore increasing the quality of your leads as well. After you complete setting up your campaign with audiences, budget, and creatives, it’s time to move onto creating your lead form.

Creating a Facebook lead form

To create the form is simple, however to optimize for best results is in small details that can make a huge difference.

First, you will need to choose which type of form you want to use for the campaign.

Your options are:

  • More Volume, which is a form that’s quite simple to fill out and optimized specifically for mobile
  • Higher Intent, which takes the customer through that one extra step to confirm their information which indicates higher level of intent from generated leads

Facebook lead generation

Fill out the other information listed, including a privacy policy, and more or less you are finished with the form. But what about optimization and making sure you are getting the absolute maximum potential from your lead form?

Optimization tips for your lead ads

  1. Ask the right amount of questions. In an experiment done by Adespresso, they found that the more questions you ask on your lead form, the higher your cost per lead will be. The other important finding is that removing too many barriers between the customer and the conversion will put your campaign at risk for generating very low quality leads.
    lead ad performance in correlation to the number of questions asked
    According to this chart from Adespresso, the most significant data to pay attention to is the difference in CPL at 5 versus 6 questions. The cost more than doubles per lead. We would advise you on including 5 or fewer questions for your customers on lead forms.
  2. Present an enticing offer. Who doesn’t love free stuff? Use it as a way to introduce a product or service to your audience that is very low-effort from the customer’s side. Lead forms are also growing in popularity to use during busy seasons such as Black Friday week to sign up for “exclusive deals” or subscribe to a newsletter for early access. This is where your lead form will come in handy to collect their information to nurture the relationship to an eventual conversion.
  3. Make your questions sales-oriented. High numbers of lead generation from a campaign may look good on paper, but they are essentially useless if the quality is not relevant. The best leads are qualified leads. These are the people most likely to buy something. To find these people, use your instant form to ask qualifying questions. Another way to make sure your campaigns are relevant is to be very specific with audience targeting, utilizing several custom and lookalike audiences based on website visits, past leads, or anything else relevant for your company.

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Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

 

Native Ads: Are They Worth The Hype?

Advertising in general has become so second nature to anyone browsing the web that they almost block out anything that could be considered an ad. This means that your ad either needs to stand out enough to somehow be memorable or annoyingly shoved in a potential customer’s face. Both options are not ideal, and may potentially irritate your audience more than intrigue them.

Enter Native ads: a fairly simple yet powerful tool, and a true master in the art of camouflage. The whole purpose of native advertising is to blend in with other website content so your audience doesn’t necessarily recognize it as an advertisement.

But of course the main question is: do they work?

Answer: Yes, but it really depends on your goals and your industry.

What does a native ad look like?

Here is an example from Yahoo News of an advertisement for a SmartWatch disguised to blend in as a news article.

native ad example

Native ads can show up in several different places, and can be optimized for desktop or mobile. News sites are the most common as it’s common to blend in with other news articles.

Why are they growing in popularity every year?

Outbrain, one of the most popular native advertisement platforms, has several reasons listed.

Reason #1 is fairly straightforward, the data.

Native advertising works. Consumers look at native ads 53% more than display ads. Native ads create an 18% increase in purchase intent, and the visual engagement with native ads is the same, and even slightly higher, than the original editorial content.

Another reason for booming success is native ads combat ad fatigue. Is the frequency on your ads through the roof and your clickthrough rate shrinking by the minute? Native ads are brand exposure nestled in with editorial content, so they don’t exhaust your audience. As long as the content you provide is relevant and engaging, you will see native advertising engages the audience.

Why should you use them?

If your ads are constantly being blocked by ad blockers, native advertising will be a great place to start. A lot of advertisers are also seeing an increase in brand awareness and engagement as a result of using native ads compared to banner ads.

 

Why shouldn’t you use them?

It depends on the product, service, and industry on occasion, and it may also be the case that you shouldn’t go for native ads. It may be the case that targeting options from native ad platforms are too broad for your industry. It could also be your target audience may engage more with an advertisement truly presented as an ad and not intentionally camouflaged into a news page.

At the end of the day a native ad is a native ad. We sometimes click them if the ad creative and headline is promising enough. But at the end of the day, it’s no secret. We all know it’s an ad and we’re okay with it. We highly recommend running a pilot with a native advertising platform and testing your performance. After all, the data will drive your strategy decisions in the long run!

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Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Influencer Marketing Tips: Finding the Right Influencers for Your Brand

Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. 

Are you looking into influencer marketing but not sure where to start? Here are our top tips to help guide your search and create a successful campaign. 

1. Know the type of influencer campaign you’re going to run. 

As you begin mapping out your marketing plan, identifying the specific type of influencer campaign you want to run is crucial. This will in turn help you connect with the best influencer and help you reach your campaign goals. Different types of influencer campaigns include: 

  • Gifting. This entails giving the influencer free products in exchange for shoutouts, mentions, posts, etc.
  • Guest posting. The influencer would get to create a post for you that you would then be shared directly on your page.   
  • Sponsored content. You would pay the influencer to share your content or create content that is somehow tied to your brand. 
  • Contests/Giveaways. Using contests as an incentive to get influencers to mention your product, brand or share your content. 
  • Takeover. You would be allowing the influencer to completely take over your social media page for a set amount of time. 
  • Affiliates. Share affiliate codes with influencers so they can earn money each time a user comes through their funnel and purchases from your brand.
  • Discount codes. Allowing influencers to give discount codes for your offerings to their own followers. 
  • Brand ambassadors. Partnering with an influencer who would then regularly promote your brand in exchange for discounts, deals and additional perks from you. 

2. Research influencers relevant to your niche. 

A great place to start finding influencers is by looking at famous, well-known or respected figures in your industry. This will not only increase the reach of your message and build more brand awareness, but drastically enhance your authority within the industry as well. While this can be difficult for smaller brands, it’s not impossible. You just have to prove why you stand out from others in your industry and get in contact with the proper people. 

To support this strategy, set up Google alerts for industry terms to see who is regularly writing content about important topics in your industry. You can also try browsing forums to see who might be regularly answering questions related to your industry. 

3. Research competitors’ influencers. 

It’s not uncommon for influencers to work with two competing brands, as long as both brands agree to it. So, to find influencers that are likely to work with your brand, look for those who are already working with brands like yours. Another benefit of this is that since they already create content or write about others in your industry, you won’t have to do much educating on your niche. 

Finding these influencers should be fairly easy. You can browse industry-related hashtags on different social platforms to see who is already sharing content and engaging with competitors. You can also look through competitors’ pages to see if there are any influencers working with them that look like they would be a good fit for you as well. 

4. Find influencers that already share your audience. 

It’s not necessary for an influencer to be directly tied to your industry to be effective. Influencers who share your audience can provide just as much value. Actually, working with influencers in an industry that overlaps or is complimentary to your own can help you extend your reach even further. It also connects you to your audience in a space that isn’t already saturated with messages from your competitors. 

To find these influencers start by doing a target audience analysis. This will help you to fully understand your ideal audience, their needs, interests and other sites they frequent. This can help you to then identify other non-industry-related influencers that your audience already follows. 

5. Audit potential influencers’ following, reach and engagement metrics. 

Once you’ve identified a few different influencers you’re considering, start evaluating their authority. Or in other words, determine if they have a large enough reach to help you accomplish your campaign goals. An influencer analysis consists of looking at factors such as: 

  • Number of followers 
  • Engagement rate of their followers 
  • Type of regular content 
  • Quality of content 
  • The depth of niche coverage 

Final Thoughts 

A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience and niche can lead to big results for your campaign and brand as a whole. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Guide To Optimizing For Featured Snippets

Rising to the top of Google’s search results is no simple feat, but definitely doesn’t mean you can’t win. Even if you aren’t in position 1 you’re still able to outrank it. How so? The holy grail of SEO: featured snippets.

In this post from Onimod Global’s experts, we’ll discuss what are featured snippets, what are their benefits for SEO, and how to optimize for them.

What is a featured snippet?

A featured snippet shows up as a block that contains the exact answer to your query. It’s a two to three sentence summary of text that appears at the top of Google. Featured snippets provide a fast and straightforward answer for a user’s query directly in the search results. Receiving a featured snippet is shown to result in more traffic for a given page.

The featured snippet appears to work on a more simplistic algorithm than Google’s “primary” one. This search result is significantly more influenced by simple on-page adjustments that very clearly define the topic to users and their search queries. See a simple example of a featured snippet below, allowing for users to get a fast answer to their question and also an opportunity to receive more traffic to their page.

featured snippet example

How to optimize for the featured snippet

  1. Add a “what is” heading.
    To start your featured snippet optimizations, you’ll want to look for a place in your content to add a “What Is [Keyword]” heading tag. This is a clear signal for Google that you have a fast and efficient information to share with a user with a specific search query. You will even notice at the top of this article, the first headline contains a “What is” statement, queuing Google to recognize information to include and what they can pull into the featured snippet.
  2. Use sentence structure “is”
    It is very important to use an “is” statement when optimizing for featured snippets. Structuring content this way appears to act as a trigger that allows Google to easily find the text that’s relevant for the featured snippet.
  3. The topic must be fully explained in 2-3 sentences
    Being concise is key. Feature snippets are meant to give users as much information about the topic as possible in a short amount of time.
    Here are some general guidelines from Search Engine Land to follow while concisely defining featured snippets:
    – The first sentence should define the topic
    – The second and third sentences should describe 2-3 must-know facts about the topic
    – Try to avoid using any extraneous phrasing in your definition

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Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Top Instagram Updates of 2020

Instagram is full speed ahead with the monetization of their platform and shows no signs of slowing down. But are you up to date with all of the latest and great changes that have recently come to Instagram?

To help you stay up-to-date with the latest Instagram updates that rolled out during 2020 and adjust your business to them, we put together a list of the latest updates you may not know about and how to make them work to your business’s benefit.

New Tools for Shops & Increased Checkout Rollout

Coming as no surprise, shopping features have been a huge priority for Instagram in 2020. There is now an in-app checkout feature, and creators are also allowed to tag your business’s products. This means you never have to leave the app in order to buy the new pair of sunglasses you saw on your favorite influencer. The checkout is streamlined and takes advantage of the secure and convenient Facebook Pay.

It is now also possible to open a shop directly on Instagram without connecting to a larger e-commerce platform like Shopify or BigCommerce.

Live Shopping is also an upcoming Instagram update, which allows people to directly purchase items that they’re viewing from a Live in real time.

IGTV shopping is also now available! This way, when Instagram users are watching IGTV and see something they like, they can click on the product and will be directed to the retailer’s website to purchase it.

Automatic Closed Captioning on IGTV Videos

An incredible asset in general, closed captioning expands access to an even larger audience while also promoting inclusivity. Plenty of users also choose to watch a video with the sound off, which is how it typically starts on auto-play. When you upload your video, you’ll be able to choose to use “auto-generated captions” by enabling a toggle bar quickly. 
instagram updates 2020

Reels Time Upgrade From 15 to 30 Seconds

As you know Reels, or Instagram’s successfully borrowed version of TikTok, used to be only 15 seconds of content. Luckily the recording time has doubled, so with the latest update creators can record up to 30 seconds of video. TikTok videos also started up to 15 seconds long, but the company recently extended the limit to 60 seconds.

Stay tuned to see if Instagram will follow the same practice!

Contact Onimod Global

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Ways to Use LinkedIn Stories to Promote Your Brand

LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great new way to reach your audience, especially for B2B companies. 

For marketers looking to utilize this new feature to promote your brand, here are 4 of the best ways to do so. 

1. Share Professional Tips 

Majority of LinkedIn users use the platform in a professional manner. Looking for networking connections, industry news, trends, ect. The goal of LinkedIn Stories is to build a strong and professional network for your brand. Sharing professional tips is one of the most effective ways to do this. 

For a product-based company, you can share product development, show how to use your products, answer questions, etc. If you have a new product, making your audience feel like they’re a part of the process, creating a connection and making it more likely they’ll purchase the product when it’s released. 

For a service-based company, you can show how you solve your audiences’ pain points. An innovative way to do this is my holding an “Ask Me Anything” session on LinkedIn Stories. Users can send in their questions about your services. It’s easy to answer in real time and you can describe your services in greater detail than if it were a standard social media interaction. This is a great way to build a relationship with your audience members and demonstrate your expertise.

2. Highlight Achievements 

It’s encouraged to share awards and accolades on LinkedIn, this can be both personal or company-wide. For example, if a member of your staff gets a promotion, wins an award or gets an article published, you can share that information on your company LinkedIn story. Similarly if your company wins an award, won a high-profile partnership, released a new product/service, etc. you can share that as well. Be sure to include a call-to-action to learn more either online or offline so your audience can view your wins. 

3. Go Behind the Scenes 

Everyone loves to feel like they’re getting a special peek at something, no matter what it is. This also allows you to show off a more casual side of yourself and your company. You can show your or other team member’s work environment or team members interacting, create a “day-in-the-life” series, share different tools or apps you use to boost productivity, ect. This is just an additional way to allow your audience to feel more connected with you, creating a better relationship and ultimately, solidifying loyalty. 

4. Share Customer Testimonials and Stories

When it comes down to it, people trust people over brands. And today, online reviews have a great impact on potential customers. If you receive a great customer review, take advantage of it and share it on other platforms. If it mentions a specific team member you can also use it to give them a shoutout of praise on LinkedIn that they could potentially share on their personal profile. Even better, if a customer is willing, they can tell a personal story of how your product, service or company in general helped them. This can ultimately help make your brand feel more relatable. 

Final Thoughts 

LinkedIn Stories really just presents a new way to reach your audience. Most social media users are looking for quick information and in a less formalized form. Because this feature is still fairly new, this is a great opportunity to jump ahead of your competition and get out in front of your target audience before them. 

More from Onimod Global

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

B2B Marketing: Paid Search Edition

Effective paid search strategies are difficult to get right. You may have problems with budget, creative content, channel decisions and more. However, one of the biggest problems marketing departments have with the effective search engine advertising is your audience. Paid search is an excellent tool to capture your leads in a fast and efficient way.

An important note on B2B in general is that the sales cycle is generally much longer. It can take up to three to six months or more to see the benefits of your strategy. Be prepared for this and to see PPC return on investment farther down the road than what you would potentially expect for B2C.

At the core of the strategy, a B2B PPC campaign is just like a B2C one. You have campaigns, ad groups, keywords, and so on, just like B2C—but the important note is to keep the market characteristics in mind.

1. Research

For really any B2B PPC situation, you’ll have to dig in and conduct some serious research to run a top-notch B2B campaign. Why, you may ask? Because even though you might understand your market inside and out, applying it to the PPC channel is a different matter, one that’s full of risk areas in terms of targeting.

The important key takeaway is even though you understand your market, be aware that Google and Bing do not. Their platform will try to match you to as many types of keywords as possible. So stay on top of your search query report and keyword research.

2. Keywords

Keyword research are essentially the same for B2B as they are for B2C. One difference, however, is the preponderance of acronym searches in B2B. Whatever your industry, find out what words the customers are using. For example, an acronym such as “GPR” gets four times the search volume of “ground penetrating radar.” It’s all about understanding the search behavior of your potential customers.

When it comes to bidding and CPCs, they can be all over the board, just as in B2C. Without a doubt, though, there’s more room for “loose” bidding when you’re talking about high-dollar items and services. In other words, B2B typically has higher profit margins, so small increases in CPC isn’t really as big of a deal.

3. Tracking & attribution

If you have any experience with B2B, you know that tracking and lead attribution is a very challenging task. Different from an e-commerce B2C strategy, a lead generation strategy will need to be able to collect data from multiple sources and bring it back together to get a clear picture of performance. There are many ways you can track your paid search performance, Onimod Global experts prefer to use the UTM (Urchin Tracking Module) information onto URLs. If you are unsure of how to set this up, first check out Google’s URL Builder Tool as a solid starting point.

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Looking for an agency to completely transform your B2B strategy and skyrocket your lead generation? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Automated Insights Coming To Google Ads

New information from Google and Search Engine Land revealed today brand new products and features to be implemented in Google Ads. These new updates include automated insights, Performance Max campaigns, releasing Video Action out of beta and more. These are just a further indication of progress and new machine learnings by Google.

Insights Page in Google Ads

Building on the Rising Retail Categories, a tool that was released in May which surfaces fast-growing product searches, Google is introducing a new Insights page.

Google Ads UI will pull data from Rising Retail Categories as well as Google Trends data that is completely customized for each Ads account. In this new tool meant to highlight important insights driving business, advertisers will see searches that are currently trending in their respective industry. They will also have access to auction insights as well as interest predictions tailored to their account.

Insights will first be rolled out in beta, coming to the U.S. and UK initially in the fourth-quarter of this year.

Automated Performance Max Campaigns

Say hello to Google’s newest automated campaign type! Different from the other options of automated campaigns, Performance Max will run across all company inventory.

Performance Max will be eligible to run on Display Network, YouTube, Gmail, Discover, Search, and more. This was created in an effort to compliment the standard Google Search campaigns since they aren’t keyword-based or served via dynamic search ads.

Search Engine Land describes the campaign type, “the idea is to set up one campaign to reach across all non-Search inventory rather than create specialized ads for specific channels.”

This will be available to advertisers in the beta period starting next year, 2021.

Video Action Campaigns

Automated Video Action campaigns and direct-response for TV are performance-focused campaigns that will run on YouTube and Google video partners. Google plans to release this update to all advertisers in the coming weeks.

Jerry Dischler, vice president and GM of Ads at Google, disclosed that they are seeing progress with early direct-response tests. Video action campaigns also show on television screen inventory.

The full update can be found on Search Engine Land.

Contact Onimod Global

For more on the latest digital marketing news and information, follow Onimod Global! Our experts release the latest digital marketing news and essential marketing tips every Tuesday and Thursday. To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Simple Steps To Improving Your Google Quality Score

You’ve narrowed your keywords, written compelling ad text, and perfected a great landing page. But when you check your Google Ads Quality Score, it’s not performing well.

Step one. Don’t panic.

A low quality score can translate to a multitude of potential issues with the campaign, meaning there are lots of ways you can improve it. Before you start, though, it’s important to know how Google is grading you and why it’s so important. Onimod Global is here to help explain Google Ads Quality Score and how you can easily improve yours!

What is a Google Quality Score?

A google quality score is a combination of factors which describe your ads overall relevancy to the customer. From 1-10, Google grades campaigns in three areas: keywords, ads, and landing pages.  Google describes the score as “a warning light for a car’s engine.” It tells you, the driver/ad creator, that something’s wrong with your ad or website so that you are alerted to fix it. Better ad scores of course translates to better ad ranking.

Difference between Quality Score and Ad Rank

Ad Rank is Google’s version of taking into account much more campaign information to determine where your ad will show up within search engine results pages (SERP).

According to Google, they also take into account the following:

Ad Rank is calculated using your bid amount, your auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad Rank thresholds, the competitiveness of an auction, the context of the person’s search (for example, the person’s location, device, time of the search, the nature of the search terms, the other ads and search results that show on the page, and other user signals and attributes), and the expected impact of extensions and other ad formats.

Quality Score, on the other hand, is more so a tool for advertisers to use and improve your campaigns. Quality in your ads is important for everyone involved:

  • Helpful for you, because your ad budget is spent more efficiently with a more relevant ad in front of a better targeted audience who is likely to convert.
  • Helpful for the customer,because no one likes or has time to scroll through useless information irrelevant to their search query.
  • Helpful for Google, because their platform is used in good purpose and more people are likely to return to them for search queries.

Simple steps to improve your Quality Score

  1. Improve your keyword selection. Using keywords which are too broad will only lose your ad in the crowd of many others boasting the same phrase. Similarly, keywords that are too niche narrow your potential audience. Meeting somewhere in the middle guarantees a more visible ad.
  2. Increase landing page loading time. This is one tip that’s often overlooked, because you would think it’s all about your audience and ad copy. However, the quality of your landing page is just as important. Google wants to know that content loads quickly enough to hold a customer’s attention.
  3. Maintain the level of relevancy. You may notice your ad starts out strong with a solid quality score, and then takes a small tumble. This is Google signaling you to restructure your ad. Grouping ads by the target audience, keyword, and other factors improve the relevancy of the ad.

Contact Onimod Global

For more on the latest digital marketing news and information, follow Onimod Global! Our experts release the latest digital marketing news and essential marketing tips every Tuesday and Thursday. To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Lookalike Audiences: Essential To Converting Customers

Say hello to your new favorite social media paid campaigns weapon: lookalike audiences. These types of audiences are the best way to target a brand new set of people who may not have any experience with your service or product and still be very likely to convert. Talk about a digital advertising dream!

What exactly is a lookalike audience?

These are a way to reach new people who are likely to be interested in your business because they’re similar to your best existing customers. Lookalike audiences are a Facebook segmentation tool that finds users whose demographics and interests are similar to those of your existing followers.

Basically, an audience or group of people that looks like another audience or group of people. So simple, yet so effective!

For example, let’s say you have an email list of about 1,000 customers. You upload this list to Facebook, and they will create a list of people that look exactly like or similar to the email list you uploaded.

These are quite simple to create and implement, and consistently deliver high results. This makes them an extremely powerful marketing tool for efficiently finding high-converting users.

Why are these audiences important?

While you might have a good idea of your target audience, lookalike audiences will dig deep into your existing followers and user base to find their commonalities. Facebook leverages its massive database of customer data to make connections from your existing customers to your target audience. This will help you find highly-qualified users you previously wouldn’t have been able to reach.

Most importantly, this informed targeting optimizes your ad spend and lowers the cost per lead or acquisition in the process.

Extra Onimod Global tips

Lookalike audiences can be simple and straightforward, or more complex. Here’s a list of some additional information to keep in mind while creating your lookalike audience:

  • Your audience will only include people from the country/countries you select during the creation process.
  • Your source audience must contain at least 100 people from a single country in order to use it as the base for a Lookalike Audience.
  • People in your source audience will be excluded from your Lookalike Audience unless you use a pixel as your source audience.
  • You can create up to 500 Lookalike Audiences from a single source audience.

Contact Onimod Global

For more on the latest digital marketing news and information, follow Onimod Global! Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday. To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.