The Best Post-Cookies Digital Marketing Strategies

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Marketers have been predicting the death of cookies since 2017, and yet it’s still holding on. Safari and Firefox already block third-party cookies by default, and Google Chrome is soon getting the controls to follow. This has been regarded as the “nail in the coffin” for cookies, meaning the end is finally in sight. 

What exactly does this mean for digital marketers that have been relying heavily on cookies for so long? If that includes you, there’s no need to worry. Marketing as we know it will survive. There are a number of more effective data sources being developed, as well as plenty of tactics to break and replace the cookies habit. 

 

People-Based Marketing 

People-based marketing combines real-time behavioral data with first party brand data to create a cohesive marketing system, centered around the individual consumer. This behavioral marketing method does not rely on third-party cookies. Instead it allows brands to use a proactive approach, creating a marketing strategy that’s ready to meet the user wherever they choose to engage. 

A successful strategy includes three key elements: Identification, Data, and Automation. 

Identification: This is the process of identifying and connecting consumers and their devices, with the ultimate goal of ensuring persistent, cross-device recognition for a single view of the customer. This is necessary because most consumers do not spend time online on a single device. A typical consumer navigates through various devices – desktop computers, smartphones, and tablets, while looking at the same products. If the full customer journey is not tracked well, it could lead to incorrect assumptions about their behavior. These assumptions can cause inaccurate data, ultimately resulting in poorly designed marketing campaigns. 

Data: Brands have an abundance of data on each customer, from purchase data to email engagement to device information. Until recently it was impossible to actually put this data to use, due to limitation certain channels have put on it. With the identification-first approach, we can now tap into the dunes of dark data since it all ties back to the first identifying point – the email address. Now, brands can organize all their data the “people-based way,” attributing every piece of data to the single individual in question. And it’s not just historical data, brands can refer to real-time behavioral data like their device, their interaction with your website, their carts, as well as the products and categories they visited while browsing. Linking together these data points allows brands to get a singular view of the customer.

Automation: Instead of relying on cookie-based data, people-based marketing automation relies on first party-based targeting. Brands unlock a singular view of consumers, one that anchors all of the data discussed above to a single email address. As a result, brands can automate their marketing approach across all devices and all channels under a single cohesive marketing strategy. The power of people-based marketing stems from the fact that it looks at the business’ lowest common denominator, the consumer, as opposed to a specific channel or device.

 

Contextual Advertising 

In the simplest terms, contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting. This is not a new strategy, but keyword contextual based advertising is one of the best options to cookies-based behavioral targeting. The downfall to behavioral targeting is that you may be getting shown ads for things you would never really buy as an everyday consumer. With contextual advertising you’re only shown ads based on the content you’re looking at, not your overall behavior profile. 

Google AdSense is the ideal platform for this type of advertising, giving you the ability to place, images, videos, or text ads on pages of participating sites. You can put dynamic content in front of people that weren’t necessarily searching for you, but were already interested in your field of industry. YouTube advertising, which is a part of the Google Ads System, is another contextual advertising opportunity. For example, you could show a brief video game ad right before a video game tutorial YouTube video. 

The move to contextual targeting will also mean a move back to focusing on producing and distributing relevant content. Extremely specific ads need to be created for equally specific keyword groups and site pages. User relevancy should be maximized, which in turn maximizes clicks, conversions, and ultimately ROI. 

 

Final Thoughts 

The disappearance of third-party tracking may be unsettling at first, but most marketers are starting to believe tracking cookies are no longer needed. Apple’s Safari and the GDPR made the method increasingly unattractive and the expectancy of stricter privacy regulations is why Google is planning on joining the “cookies ban” bandwagon. Moving forward it’s going to be all about exploring new technologies, innovation, and striking a balance between profit and privacy choices to avoid another wave of consumer backlash. Utilizing first-party data that you can get when people intentionally engage with your brand is the first step toward accomplishing this.

 

More From Onimod Global

While there’s no avoiding the changes to come, you don’t have to face these challenges alone. Onimod Global is here to help, with expertise in every area of digital marketing, including SEM, SEO, Social, Web Dev, Graphic Design, and more. Receive the highest-quality customer service, 24/7, at an affordable rate. Learn more about what we do, and start your project today. 

Collecting and Utilizing Customer Feedback

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As we live and work in an era of unprecedented global transparency and digital experience-sharing, feedback has never been more business-critical than today. Feedback, both negative and positive, is constantly being shared about companies, products, and experiences. This is referred to as the feedback economy, and as it has grown, it has become the cornerstone of company growth initiative. 

The feedback economy has changed the way customers make decisions and their expectations are at an all-time high. While gaining customer feedback as become a no-brainer for most companies, analyzing and utilizing that feedback is not so simple. 

 

The Top Ways to Gather Customer Feedback 

Live Chat 

One of the best features an eCommerce website can have is live chat. This option allows companies to get closer to their customers by being able to immediately address needs or challenges. Companies can easily identify patterns of any recurring issues, speeding up the process of finding long-term solutions for those issues. There are a number of services that introduce live chats on any website, such as Zopim. You can make the live chat proactive by making it appear on users’ screens whenever they have been a page for a specified amount of time. This increases the efficiency of the feature and the chances of it getting used.

As with all forms of feedback, the quality of company response plays the biggest role in getting real results. Having employees constantly monitoring the chat is important, ensuring all customers’ questions or concerns are addressed promptly and legitimately. To go even further, you can get feedback on the live chat session. A short survey can be sent to the user, asking whether or not their experience was helpful. This can help companies immediately identify the effectiveness of the chat and chat-support personnel. 

Form-Based Surveys 

Surveys are the most basic and common way to gain customer feedback, but there are many opportunities for error when using this method. It’s common for companies to get carried away with too many questions, trying to get as much detailed feedback as possible. QuickTapSurvey discovered that the number of questions and time spent answering questions is not a linear connection. The more questions a survey has, the less time respondents spend on each question. Meaning that the more questions a survey has, the less accurate and reliable the responses will be. There is no ideal survey length, but from what research has gathered, the shorter the better. A good strategy is to make sure that every question has a clear purpose and will fulfill end goals.

It’s also important to include open-ended questions. While multiple choice questions are quicker for customers to answer, the answer choices are based on company assumptions. Open-ended questions give the customer the opportunity to give their unique and long-tailed opinion. These types of surveys should only be sent to engaged users that will take the time to provide the feedback. 

Consistently Monitor Social Channels 

Social media platforms such as Facebook, Twitter, and LinkedIn have become an invaluable resource for customer feedback. Similar to live chat, there are a variety of tools available to help companies gather conversations that take place on social media about a brand, and even monitor social presence of companies and their competitors. Social listening is a great way to get closer to customers, improve user experience, and quickly respond to comments or issues. Just as with live chat, time is crucial when it comes to handling questions, complaints, or any kind of negative feedback, as it can spread quickly. Social listening requires resources dedicated to monitoring and responding to feedback, as some companies even turn to third-parties. Feedback monitoring should go even further than just on social media, as there are a number of review-based apps and sites that are valuable as well. 

On-Site Comment/Suggestion Boards 

Suggestion boards take gathering feedback further by allowing users to not only collaborate ideas with the company, but with other users as well. Depending on the type of board used, posts can be upvoted or commented on by other users. This can help companies discover what needs or opinions are most popular among their customers. Simplicity and ease of navigation is important. Users should be able to post and comment without any difficulties. Creating categories, allowing users to view the most popular posts, and making it searchable are all ways to increase efficiency and effectiveness. To get started, invite the most engage users to leave ideas, those that know the brand best and can leave legitimate improvement suggestions. After there is a strong base board, other users can be invited to start upvoting, commenting, or leaving ideas of their own. Real results take time, as feedback isn’t accumulated immediately. 

 

Using Customer Feedback 

Product Improvement 

Being able to identify product improvement areas is one of the best things a company can get out of customer feedback. More often than not, loyal and engaged users have developed an expertise of products and their features, maybe even more than employees. No matter how hard brands try to put themselves in their customer’s shoes, users will still have a different perspective and different ideas that wouldn’t have been thought of. It can save time and resources following user advice. Not only will customers appreciate that they’re being listened to, it can set companies apart from the competition as a business that genuinely cares and implements customers’ valid ideas. 

Prevent Customer Churn 

Negative feedback shouldn’t be swept under the rug or kept silent. This is crucial to improve customer service and experience. Ignoring negative feedback has compounding effects. A customer who has taken the time to contact you about a problem is much more likely to spread that information to others, especially if they were just ignored. Failure and negative feedback is actually an opportunity to foster a stronger and long-term relationship with that customer. Understanding these customers’ problems and ensuring future satisfaction is important. Keeping a consistent two-way conversation open goes a long way, by building trust and showing you care. Responding to negative feedback increases the chances of keeping an existing customer, which is cheaper for companies in the long run, and looks better all around.

Empower Employees

Customer feedback can be used as a driver to motivate employees. If there has been consistent positive feedback about one feature in particular, share that with whoever is responsible and the team as a whole. It’s a good strategy for encouraging healthy competition among staff. Similarly if there is any consistent negative feedback about one specific feature, pass it on to those responsible. They should communicate with the dissatisfied customer directly. It can make employees feel more in charge and encourage them to take ownership of products or features. Sharing interesting feedback can help teams start deeper conversations about products and come up with new improvements and ideas. 

Identify Potential Advocates 

Consistently gathering customer feedback can help quickly identify those that are most satisfied and the most loyal. The next step is to develop those customers into valuable advocates. Get them sufficiently educated and excited about products so they can accurately share and recommend them. Advocates don’t need monetary rewards to be motivated. Give them shout-outs on social media, send them exclusive information, deals, or even hand written notes. New customers often trust other customers more than companies themselves. It’s a good sign if more than just the company is boasting about how great their products are.   

 

Final Thoughts 

Creating a product and marketing it well is only half the job. The feedback economy is growing, companies can take advantage of it by having a lasting commitment to gathering, analyzing, and sharing feedback to anyone that plays a vital role in product and business development. Customer feedback is becoming more and more essential for growth and mastering customer experience. A company that falters in listening to customer feedback is a company that will most likely falter in all other areas. 

 

More From Onimod Global

For more digital marketing tips, updates, and the latest news, check out our blog page here, or learn more about Onimod Global here.

Understanding Different Types of Location-Based Marketing

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The idea of location-based marketing is not new, but it is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. As the use of mobile devices continue to rise and advancing technology is at all-time high, location-based marketing has become easier and more effective than ever before.

It is essential for brands to understand the different types of location-based marketing tactics, to be able to utilize them in the best and most fitting ways for their brand.

 

What is Location-Based Marketing?

Also referred to as geomarketing, it is any form of marketing that incorporates location intelligence to improve the odds of specific ads reaching the right consumers at the right time. As we said before, this is not a new concept, but today’s geomarketing activities are much more advanced than traditional strategies. Marketers now have the ability to engage with people when they actually need your products or services, instead of just sending out ads and hoping you can convince someone they need it or that they will keep you in mind for when they do at a later time. The idea is that it will increase your overall return on investment.

 

Types of Location-Based Marketing:

Geofencing

This refers to serving advertisements or content to consumers based on their real-time location. It uses global positioning or radio frequency identification to define the geographic boundary. Once the virtual barrier is established, the marketer can set up triggers, sending out texts, email alerts, or push notifications when a mobile device enters or exits the area.

Geofencing is a way to engage consumers based on a hyper-local location, triggering immediate sales and helping to understand the consumer mindset. There are a number of tools and technologies brands can use to set the parameters and automatically send notifications, ads, content, etc. The most prominent companies providing these capabilities are Facebook and Google. Snapchat also provides location-specific geofilters that brands can utilize to promote events or raise awareness. There are also a number of push notification providers that provide these tools as well.

Geotargeting

Geotargeting is serving advertising and content to audiences that have visited specified locations in the past. Marketers geotarget through mobile devices because they’re always present and location gives valuable insight on the users’ environment and mindsets. Ultimately making it easier to deliver more relevant content, and hopefully increasing likelihood of sales. The central idea of geotargeting is that understanding consumers real-time or past locations, enables marketers to get as close as possible to deliver the right messages at the right time.

Geo-Conquesting

The goal of geo-conquesting is to attract customers away from competitors using location-based ads. These ads can be served to customers who are currently visiting the competition, or have visited them in the past. The idea behind the practice is that a consumer who is or has been at the competitor’s business is already in the market for a particular product. A competitor that can serve a compelling ad that’s close by has a good chance at attracting that business.

For example, Burger King ran a campaign using geo-conquesting tactics by offering one cent whoppers to those that had their app open when visiting a McDonald’s. To use geo-conquesting successfully, brands must be sure to have accurate location-data, but companies in the field continue to boost geo-data quality. Making the tactic easier and easier to utilize.

Proximity Marketing

Similar to geofencing, this tactic uses technology such as beacons, near-field communication, or augmented reality to trigger ads, alerts, or content to smartphones, but only when they are a few feet from a specific location. This is increasingly used as a fast and easy way to make payments. Smartphones can detect close by credit card terminals, and if your card is linked to your phone, you can make a payment without digging for your wallet. Beverage companies are also starting to take advantage of this tactic with new augmented reality apps, such as Living Wine Labels. Users can scan wine labels with their phone, which then turns the label into an animated display while educating them on that particular wine.

 

The Benefits:

Location-based marketing offers a variety of opportunities that can be utilized by all types of businesses because it’s very low cost, sometimes even free. Everytime you create a page for your business on a location-based service, you’re getting free advertising. The more advanced forms of location-based marketing are still very affordable, but are highly targeted, meaning you’re getting the most out of your ad dollar.

You get to better connect with loyal customers, while attracting new ones. You can allow past customers to leave reviews, getting better insight of their preferences. With check-ins you can also reward frequent customers with discounts, deals, or special offers. It also gives you a tangible way to identify who your most loyal customers are. This can show potential business that you really do value your customers, while keeping the existing ones happy. Some companies also use the tactic of offering specials to first time customers, or first time check-ins. Once you have their attention, you can hopefully turn them into repeat customers by showing them all you have to offer.

This also gives you the opportunity to convert impulses into sales and increase business during slow periods. For example, it’s raining and you sell umbrellas. You can send out ads offering deals on umbrellas to those in your geolocation, hopefully catching someone that needs one. You can also send out deals to those in the area during times of the day you don’t normally get very much business. Let’s say you’re a coffee shop near a university and you don’t get many customers from 1-4 pm. You now send texts to students within 2 miles of your business offering $1 off coffee during that time. Even though you’re offering a discount, you’re still getting more sales than before, and maybe generating loyal customers for the future.

 

Concerns:

Some consumers worry about privacy when it comes to GPS or location tracking. A critical step in utilizing location-based marketing is understanding how these audiences are created and how to ensure consumers that their privacy is protected. The data should always be aggregated and anonymized, preventing individual tracking. This is a common practice because there is no incentive to gain from building a campaign around an individual person. It’s best practice to not build audiences off of any sensitive locations, such as anything related to healthcare. Most, if not all, location-based marketing services follow and adhere to the codes of conduct from various industry groups. Marketers generally prefer to reach as many people as possible within their target market. As long as users are aware that they are opting-in to share their location, and that they can opt-out if they chose, there are generally no issues.

 

Conclusion:

Location-based marketing offers unique opportunities and benefits that traditional marketing tactics cannot. Though any successful campaign will rely on multiple strategies and tactics to reach success. While data is extremely critical, content quality is equally, if not more important.

If you’re struggling to generate visibility, reach, or business in general, we can help. At Onimod Global we are experts in digital synergy, creating cross-channel digital marketing campaigns driven by machine learning analytics and human intelligence. Together ensuring your brand meets the consumer when and where they need them. Learn more about what we do here, or contact us today here.

The 411 on 1:1 Marketing

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The “one size fits all” mass marketing method has been well on its way out of style. Before it was all about getting out a message to as many people as you possibly could, hoping that at least one of them would become a customer. Over the last few years marketers have discovered that going this route is generally not the most cost effective. They’re now trying to send out more personalized messages to a more specific target market. 

One-to-one marketing, also referred to as relationship marketing, is by no means a new strategy, but has become one of the most popular buzzwords of 2019. It focuses on personalized interactions with each customer, catering to their individual behavior and needs. The challenge faced by marketers now is how to achieve this digitally. While brands are constantly updating their process to be more customizable, it still has yet to be perfected.

Types of One-To-One Marketing

Customization

This gives each customer the ability to customize the product to fit their own taste. The company doesn’t have to learn the preferences of each individual customer. It just has to produce and manufacture each product differently, according to the preferences set by the customer.

An example would be how Nike.com gives consumers the opportunity to customize their own shoes, deciding the colors, material used, etc. Some social media platforms also let users customize their profiles by giving the option to alter their feeds to fit their own preferences and interests. 

Personalization

With personalization the company takes the time to learn the personal preferences of each customer individually. The company then customizes its marketing plan accordingly, catering to the tastes of each individual.

Amazon.com is considered one of the most successful at using this strategy. They collect data on users based on what they have bought or looked at in the past. Amazon then uses that data to recommend new products for them to purchase.

Why it Works

One-to-one marketing takes customer relationship management data, then segments, activates, and measures that data to discover the customers of highest value, while maximizing reach to them. One-to-one marketing generates lift, has the ability for extremely specific segmentation, as well as producing measurable results. You have the ability to substantially increase conversion rates due to the fact that you’re delivering more relevant messages to each audience segment, according to the feedback from those segments. You’re also creating micro-segments, targeting each customer specifically and uniquely.

Getting Closer to One-to-One Personalization

As we said before, this is not a new concept, but taking it and perfectly applying it to the digital marketing world has difficulties. MarketingLand has found 5 steps brands have started integrating into email campaigns, attempting to get closer to reaching one-to-one personalization.

1. Practice Good Data Hygiene

Remove inactive subscribers, duplicate emails, and fake accounts regularly. The quality of your content doesn’t matter if it’s not making it to the right, and legitimate, people.

2. Maintain Good Relationships with ISPs

Brands need to follow the best practices to maintain good relations with internet service providers such as Google, Yahoo, etc. A poor reputation can prevent your brand’s emails from reaching your subscriber’s inboxes. Monitor your reputation by frequently reviewing and adjusting targeting, frequency, and deployment strategies.

3. Use User-Friendly Templates

The development, creation, and deployment of campaigns can take weeks, maybe even longer, if marketers don’t have a streamlined process with the right tools in place. Marketing teams can build responsive, dynamic campaigns without coding, using drag-and-drop functionality. Production time can be cut in half, allowing your team to create more relevant content for more of your audience.

4. Dynamic Content Blocks

These have the ability to cater to each subscriber segment, creating greater efficiencies when changes frequently occur. For example, in retail there is a constant movement of pieces from inventory to offers that have the possibility of changing at a moment’s notice. Building automated pieces of content into template ensures that these last minute changes can be made with no real labor. This reduces production and also allows the design team to focus on other, more important tasks.

5. Have a Robust Trigger Program

This is the easiest way to implement personalization for email programs. The program delivers relevant content in a timely manner with the results being open rates exceeding far above averages promo messages. MarketLand suggests to frequently check subscriber activity, purchase history, browser behavior, preference data, etc. to find additional ways to boost your program. These triggers can provide a jump in revenue with less maintenance in content creation.

Additional Thoughts

All marketers are aware that individualized content is the best way to build awareness and relationships with customers. While it’s easy for smaller companies to personally communicate with each individual customer, there are many barriers when trying to make that happen on a much larger, digital scale. Despite the challenges, marketers are employing a variety of strategies that are allowing them to get much closer to one-to-one personalization. 

More From Onimod Global

The digital marketing experts from Onimod Global are here to make sure that you receive the best information possible regarding the digital marketing industry. You can access our full compilation of news articles here!

 

Why Programmatic Video Advertising is on the Rise in 2019

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In the recent years programmatic advertising has quickly gained a substantial amount of popularity, especially among digital advertisers.

It’s estimated that they will be dedicating even more of their budgets to programmatic video inventory in 2019. It is estimated by eMarketer that programmatic video ad spend will reach $29.24 billion, which would account for almost 50% of all programmatic display advertising spending this year.

Why exactly is this strategy gaining so much popularity and why do digital advertisers believe it is valuable enough to be spending almost half of their budget on it? Are there possible downfalls?

What is Programmatic Video Advertising?

Programmatic video advertising is essentially the use of bots to buy ad space according to set prerequisites. The advertiser enters a detailed description of their ideal audience, their budget, and their ads into the program. The program then takes user data and uses real-time bidding to display the ad to a user that fits the ideal client profile, the advertisement with the highest bid is given the spot. This process is completed before the page loads. Ideally, the ads are only being shown to people that would actually be interested in what’s being offered, to hopefully get the most out of the ad spend.

The Benefits:

Greater Reach

The internet averages billions of users at any given time, with the possibility to reach millions, depending on the targeted parameters. Programmatic enables advertisements to reach a variety of different channels across platforms that companies would not otherwise have the ability. The program has an extensive web of established connections that allow these companies to reach new users across all platforms. Not only does the message have the potential to reach a larger amount of people, it also reaches specific people, those identified as the ideal audience.

More Specific Targeting Capabilities

Programmatic technology uses behavioral analysis to pinpoint the audience that the ads are best tailored for. The program is capable of IP targeting, geolocation targeting, contextual keyword targeting, and retargeting. This means advertisers and marketers can continue to reach those ideal customers that have yet to make a conversion to the website.

Uses Real-Time Data

As soon as a campaign is released, every detail is immediately trackable. You don’t have to wait until the end to measure the results. As soon as an ad is displayed the impressions, who it was seen by, where they were located, ect. can be instantly analyzed. This also allows to make changes whenever necessary, ensuring you’re not spending ad dollar in the wrong places.

The Challenges:

Fraud Risk

With the ultra simplified process of being able to buy and sell ads, anyone is essentially capable. The most common instances of fraud in programmatic advertising are non-viewable ads, as well as bot traffic. The problem of non-viewables is that the ads are reported as placed and displayed, but they were actually buried, never reaching the user. And while bots can make things very efficient, they can also be used to fool the system. The artificial traffic is used to drive up the prices, resulting in higher ad spend.

Ad Misdirects or Misplacement

Publishers can sometimes forward ads to affiliated entities, getting displayed there instead of their intended placements. This could mean that the ad never actually reach its targeted audience. Depending on the ad, this could be harmful to brand image. For instance, if an adult-intended ad ended up being displayed on a children’s site. While stronger preventative measures are being created, issues can still frequently occur.

It gets Costly

As the precision of pinpointing the perfect customer increases, so does the price. Depending on how specific your audience is, it may be more beneficial in the long run to purchase the more expensive program. You don’t want to be wasting money on an audience that would never even consider what you’re offering.

Final Thoughts

There’s no doubt that programmatic advertising is extremely efficient, but just as every other advertising platform there are a variety of downsides that come along with the advantages. As with anything, you just need to decide if those benefits outweigh the risks.

For more information regarding the newest digital marketing trends, visit the Onimod Global Website. If you’d like to see what we’ve done for other companies and can potentially do for you, click here, or if you’re ready, you can request a quote here today.

 

How to Optimize Your Dark Social Usage

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Private messaging apps such as WhatsApp, direct messaging via social media, emails, etc. are all referred to as “Dark Social” by marketers because content shared through these platforms are particularly difficult to track and analyze. This is becoming an increasingly popular way for users to do their social sharing. Read more

Challenges Facing In-House Agencies in 2019

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An increasing amount of companies are bringing back in-house agencies – such as creative and digital – under the impression it will bring speed and deeper knowledge of brand values. But unfortunately for some, the benefits simply aren’t outweighing some of the risks and pitfalls that come with this strategy.

Why Bring it Back

Over the past decade, we are seeing a trend across the advertising and marketing industry where businesses are increasingly taking marketing matters into their own hands. Cost savings and having more control seem to be the biggest reasons why companies have been transitioning back to in-house agencies.

Many companies also believe that it will help integrate their values and beliefs across all platforms, but as some brands have already demonstrated, this may cause more issues than what the savings are worth.

The Unfortunate Challenges

As Pepsi has recently shown with their Kendall Jennar-starring ad, an in-house team may not always hit the mark. A considerable challenge of using an in-house agency is that it completely eliminates outside perspective, creating tunnel vision. Many criticized Pepsi’s ad to be ‘tone-deaf’ and ‘precisely the opposite of the real-world experience’ that was supposedly being portrayed.

Another downside to going in-house is creating a heavy work overload for the studio teams. Commonly those part of the in-house team are working on multiple other projects at the same time. This can make it difficult for them to make last minute or urgent changes.

With putting a heavy workload on the in-house team comes another great challenge, which is the difficulty of managing the many projects and tasks at hand and the pressures that come along with them.Team members can easily get burnt out, resulting in creative slumps or high staff turn-over.

Benefits of Outsourcing

Although creating an in-house agency may seem like the cost effective decision, outsourcing has more benefits in the long-run and for the company as a whole.

One of the greatest benefits of outsourcing is that you’re guaranteed a team of experts with extensive experience in the marketing field. Not only will they have the best experience, but they have the best tools and technology to go along with it. There is an extensive amount of marketing tools out there, and they can help you quickly identify which will be the most beneficial for your company, saving you an endless amount of time and money.

Another benefit that comes along with using an outside source is a fresh perspective. As previously mentioned, when using a team that work in-office they can get stuck using the same tactics or ideas over and over. Group think and tunnel vision can easily occur as well as falling victim to office politics. It’s always beneficial to have an impartial third party that can bring new and different ideas to the table.

Lastly, you completely eliminate the extensive processes of hiring and training. A good marketing partner will have a strong team committed to making the best decisions for your company. You can immediately start tackling strategy and making improvements rather than worrying about assembling a team of your own.

What We Can Do

Onimod Global can function as your own in-house agency with all the tools and expertise of an outside agency. We offer cross-channel digital marketing campaigns driven by machine learning analytics and human intelligence. Experts in SEO, SEM, website development, automation, manage your marketing 24/7, along with so much more. Check out what we have done for others and can do for you.

Pros and Cons of Using a URL Shortener

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Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. But there are some hidden benefits, and the odd drawback of these nifty generators.

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How to Find the Best Digital Marketing Agency for Your Business

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Experienced in brand management, a digital marketing agency can put your business on the industry map and help your brand stay relevant. Outsourcing your digital marketing has several benefits for your company. Businesses all around the world are increasing their clientele, their inventory, company size, which inevitably creates a lot more work. With new technology, none of these things will be slowing down in the near future; if anything the business world is continuously picking up speed. Focus on growth, and leave the digital marketing to an experienced, trustworthy digital marketing agency like Onimod Global. Here are some tips for choosing a digital marketing agency best suited to your business.

 

#1: Know Your Brand

You may think you know your brand, but how well do you know it? Business and brand are completely different things. You may know your business inside and out, but your brand image depends a lot on how other people perceive you. Knowing your audience and how your brand is perceived is crucial to your success. The only way to guide them is to be the person that knows all there is to know about their own brand.

 

#2: Know Your Needs and Goals

Marketing goals can often vary on the type of business you’re running. Additionally, you should decide what kind of work your agency will do for you. Do you need them to manage your social media accounts and online campaigns? Or do you need them to completely reinvent your brand, design a new logo and create a wholesome campaign? If you’re unsure on where your business is lacking in terms of effective digital marketing, request a quote for a complimentary digital marketing audit courtesy of Onimod Global here!

 

#3: Check Their Credentials

Marketing firms should have a section on their site showcasing work they are especially proud of. For example, Onimod Global has featured dozens of case studies ranging from industries of warehouse and distribution services to wealth management. Check them out for yourself here!

Dig deep into their work – if they handle social media, go to their client’s Facebook page and check out a couple of posts. If they designed a website, visit and analyze it.

 

#4: Contact Them

Get in touch with us! We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

3 Tactics For Marketers Promoting St. Patrick’s Day

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Successfully marketing any brand or business requires creative strategy, careful execution, patience, and sometimes, a little luck. This is especially the case during any holiday season when business everywhere is trying to bring in the most traffic. Holiday activities and flood of marketing messages can make it difficult to capture customers’ attention. Experts at Onimod Global are here to help your business stand out from the rest with these unique marketing tactics.

 

  1. Create One Focused Offer

    Make sure whatever you’re offering has a specific focus. Whether it be retail, a food and drink, or service deal, it’s important that all your marketing initiatives and brand messaging tie back to one focused activity for maximum results. Many businesses often promote a variety of deals and specials, however the lack of cohesiveness between these promotions is distracting and makes it difficult to drive action.

  2.  Match Holiday and Theme

    Discounts are one of the more common promotions, mix it up and go with a trend of the holiday! Be creative with your prize — find something that your target audience would value, and make that the reward. If discounts are typically more successful for your business, go with a green-themed discount. Try offering a discount to customers wearing green, or run a sale on all your green items (colored or environmentally friendly).

  3. Campaigning Prior to St. Patrick’s Day

    Similar to choosing one promotional offer, it’s very important that your marketing campaign is cohesive throughout. Starting with social, create custom visuals and videos to share across your social platforms. Tweets with images are retweeted 150-percent more than text-only tweets. By using media in your posts, you’ll increase social engagement which in turn will increase day-of foot traffic to your business. Some of the basic changes you might want to make include restyling your logo using green, updating your social headers to highlight your special offer, and pining your promotional post to the top of your page.

 

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