It’s a common misconception that marketing through email is dead. In all actuality, 90% of adults and 74% of teenagers use emails regularly. Email marketing is still a great tool for building customer relationships and generating leads
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Gen Z now makes up 26% of the population and comprises 48% of the total media audience. Their spending power is estimated to be between $29 and $143 billion, without taking into account their influence on household
Marketers have been predicting the death of cookies since 2017, and yet it’s still holding on. Safari and Firefox already block third-party cookies by default, and Google Chrome is soon getting the controls to follow. This has
As we live and work in an era of unprecedented global transparency and digital experience-sharing, feedback has never been more business-critical than today. Feedback, both negative and positive, is constantly being shared about companies, products, and experiences.
The idea of location-based marketing is not new, but it is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. As the use of mobile devices continue to rise and advancing
The “one size fits all” mass marketing method has been well on its way out of style. Before it was all about getting out a message to as many people as you possibly could, hoping that at
In the recent years programmatic advertising has quickly gained a substantial amount of popularity, especially among digital advertisers. It’s estimated that they will be dedicating even more of their budgets to programmatic video inventory in 2019. It
Private messaging apps such as WhatsApp, direct messaging via social media, emails, etc. are all referred to as “Dark Social” by marketers because content shared through these platforms are particularly difficult to track and analyze. This is
An increasing amount of companies are bringing back in-house agencies - such as creative and digital - under the impression it will bring speed and deeper knowledge of brand values. But unfortunately for some, the benefits simply
Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. But there are some hidden benefits, and the odd drawback of these nifty generators. (more…)
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