Tracking key metrics is crucial for any successful marketing campaign. There are countless KPI’s you could be tracking, but not all are essential. While it does vary from campaign to campaign, we’ve narrowed it down to 7
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Promoting your brand through social media has become vital for overall business success. But just being on social channels isn’t enough anymore. The key to real success is through user engagement. This can help increase your brand
With the world searching more and more online during the COVID-19 crisis, it's important your brand and social image is professional and polished. Using images which aren't the correct size for each platform's requirements can impact your
YouTube just recently launched their new premium advertising program, YouTube Select. “Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.”
This pandemic has not only been a world health crisis, it also serves to be an economic crisis. While the world as we know it has been impacted significantly as a whole, among the hardest hit sectors
As a business owner, you’ve likely been wondering what it would look like for you post COVID-19. While it’s not post COVID-19, states are starting to reopen and allowing businesses to reopen as well. Despite this, polls
Google announced last month that it will now be allowing free listings in Google Shopping search results. Google also released information that retailers can integrate PayPal with their Google Merchant Center accounts. That integration is officially live!
People may be clicking, but when are they buying? Are consumers buying too much too fast? When do they really decide to convert and make a purchase? When will brick and mortar stores reopen and foot traffic
With the recent lift of the nation-wide shut down, the country is slowly opening up on a state by state basis, but the majority of businesses still remain physically closed. Due to the uncertainty surrounding the situation,
Has the current pandemic catapulted your small business into the world of social media advertising and e-commerce? In what is already an overwhelming time, starting from scratch on how you're advertising your small business may seem like
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