Many businesses have completely altered the way they operate in 2020. More and more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year.
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Nobody was prepared in the slightest for everything that occurred in 2020, and that includes digital marketing agencies. When initial shutdowns began worldwide, agencies all over the world decreased significantly in revenues. While 2021 still holds some
With so many different ranking factors for Google, over 200 in total, it's important to identify which are the most important that are essential to your success. Overall, there are several ranking factors that do little to
Roughly a full year after the first announcement, Google confirms a new page experience update is coming to Google search results May 2021. This gives us all another 6 months to ensure pages are optimized to full
Rising to the top of Google's search results is no simple feat, but definitely doesn't mean you can't win. Even if you aren't in position 1 you're still able to outrank it. How so? The holy grail
Effective paid search strategies are difficult to get right. You may have problems with budget, creative content, channel decisions and more. However, one of the biggest problems marketing departments have with the effective search engine advertising is
New information from Google and Search Engine Land revealed today brand new products and features to be implemented in Google Ads. These new updates include automated insights, Performance Max campaigns, releasing Video Action out of beta and
You’ve narrowed your keywords, written compelling ad text, and perfected a great landing page. But when you check your Google Ads Quality Score, it's not performing well. Step one. Don't panic. A low quality score can translate
Google has started to alert advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. What is exactly changing? On Google’s Search Terms Report support page they state, “Starting September
Google has been testing lead form ad extensions in Search campaigns since last fall. Back in October of last year, Google started rolling out lead form ad extensions in beta. The new feature works very similarly to lead generation
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