Has the current pandemic catapulted your small business into the world of social media advertising and e-commerce? In what is already an overwhelming time, starting from scratch on how you're advertising your small business may seem like
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Google Shopping is responding to the coronavirus crisis by taking steps to make it easier for more merchants to sell via the platform free-of-charge. The Google Shopping tab results “will consist primarily of free product listings” starting
Customer loyalty and optimism is at the top of most companies' list of things to be concerned about during COVID-19. The way companies react to the current crisis and publicly treat their customers will significantly alter their
COVID-19 has massively disrupted all business and daily activities which forces us to rethink everything we do. Now more than ever, the world needs creativity and fresh ideas on how to manage such an overwhelming situation. Not
According to Google, Display Network sites reach over 90% of internet users worldwide. This presents a great opportunity to gain significant visibility for brands. Display ads have considerable potential, but to be effective they must be created
In late October of 2019 Google confirmed they were rolling out a new lead generation form extension. The goal of the extension is to help more mobile users convert and easily provide their contact information without ever
It’s estimated that 50% of searches will be done with voice search in 2020. Optimizing for voice search is no longer a latest marketing trend–it is a necessity. Those who ignore its popularity risk losing a lot
When building PPC campaigns, marketers usually focus on what should be included in targeting attributions. However, campaign exclusions are equally as important. Negative audiences, keywords, and other exclusions help to reduce wasted spend ensure people see the
The B2B conversion funnel can be very different than that of B2C. The purchasing decision and sales cycle as a whole can take much longer. First, because there is more than one decision maker. When purchases are
Google AdWords is one of the most used digital marketing tools today. Even though its use is widespread, optimization is still difficult for some. Creating a successful AdWords campaign is time-consuming and takes detailed, exhaustive work. It
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