Content Tips to Improve Your SEO

/in , , /by

Content writing is a key aspect of any business website or blog. It’s time to adapt, acknowledge your audience, and never skimp on quality — especially when it comes to your content.

We’ve all heard the myths. You need to trick the Google algorithm if you want to rank well in search results, or your content has to be so keyword-heavy that it’s almost unreadable.

But here’s the truth: All you need is a solid plan, and that starts with understanding what Google is actually looking for when it comes to ranking content.

Check out our tips to create high performing content that can also help improve your search rankings. 

Keyword Research

If you want to reach your target audience, you need to know what they’re looking for.

The first step is to identify your main keyword, which will be the focus of your content. Then, add 5-10 additional keywords that are related to your primary keyword and represent variations of it. For example, if your main keyword is “movies,” you might also include “cinema” and “film.”

Next, think about how people might search for this topic online—what questions would they ask? Then, use those questions as secondary keyword targets. You can also consider synonyms and related terms as additional keywords.

Finally, look at the search volume of each keyword (the number of times people have searched for it over time) and its difficulty level (how many other sites are competing for that same term). The sweet spot is high search volume with low difficulty—when you find this combination of words, it will give you a leg up on other companies who haven’t incorporated them into their content strategy yet!

Structure Content

When writing online content, it’s important to think about how you structure your writing. This will help ensure that your readers can easily read and understand your content, which is key if you want them to stay on your site and engage with you.

It’s also important to remember that people come from all different backgrounds and may not have the same knowledge base as you do. Therefore, it’s important to make sure you don’t use technical language or jargon that could confuse them.

Here are some tips you can use as a guideline to structuring your content:

  • Only discussing one topic per paragraph.
  • Avoiding lengthy sentences.
  • Highlighting main ideas by bolding, italicizing or changing fonts.
  • Include bulleted or numbered lists.

Align Visuals with Content

Visuals have been shown to improve readers’ comprehension of the content they’re reading. When including visuals, be sure to optimize their size, names and Alt tags. These practices will ensure quicker page load times, make your content unique, more descriptive and more engaging for your reader.

Visuals like images, videos, infographics, checklists, templates, etc. break up your content and allow readers to digest content quicker than text alone. A visual break in content can also help you keep readers engaged with your writing by giving them a break from reading blocks of text.

Here are some tips for using visuals in your content:

1. Use images that are relevant to the topic at hand.

2. Optimize your images by making them smaller in file size and optimizing their file type (png vs jpeg).

3. Name your image files descriptively so people can find what they’re looking for easily in search engines.

4. Include Alt tags on all of your images so people who use screen readers can still access the contents of those images without having to open them in separate windows or tabs first

More from Onimod Global 

If you’re looking to get your content creation efforts up to speed, you need the right digital marketing strategy.

At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. We assist in creating visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started!

Getting Started With Social Media Design

/in , , , , /by

Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. How can you make sure your design attracts the right audience? Let’s take a look…

The digital world is constantly changing. With all the new social media platforms, those that have been around for years are evolving, and new ones are popping up every day.

Whether your business is B2B or B2C, it’s important to have an effective visual strategy on social media. Graphics—such as photos, images and infographics—take up a lot more space than quotes and texts on any social media newsfeed. So how can you leverage graphics to make sure your business stands out online?

Here’s how to improve your social media visual strategy.

Optimize Your Images For Different Platforms

In order to maintain a social media presence, it’s important to post regularly across a variety of platforms. Posts with images get more engagement than links and text, so keeping your visuals looking their best is critical to an effective social media strategy.

For the most part, each platform requires images of different dimensions. To make this easy, apps like Canva and Adobe Stock have a selection of social media templates formatted to the optimum size for each network. And for your own unique designs, it’s easy to create an original template using custom dimensions.

Make Your Branding Cohesive

Consistency is the key ingredient to brand recognition and success. Think Coca Cola’s vibrant red, and Nike’s “Just Do It.” These brands have all mastered consistent branding by using the same font, color or image in all of their designs.

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand.

Create Valuable Content

The key to successful social media marketing is value and variety. You want to post content that is both valuable to your audience, as well as easy for them to share with their friends. There are many different types of content that can be shared, so don’t restrict yourself to one or two templates and make sure everything you post adds value to your site and for users. You want more valuable content to gain wider reach across social media platforms, resulting in more potential traffic to your website!

Consider posting the following:

  • Industry tips
  • Event Posts
  • Infographics

Create Consistency

Using a consistent template for graphics is important, especially if you’re a brand that’s trying to create an image across all of your social media platforms. Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by:

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element

More from Onimod Global 

It’s important to stay on top of your digital marketing strategy so you can stay ahead of the curve.

At Onimod Global, we offer high-end design and branding for your business. We know how to take your brand from good to great! We can help you create an amazing visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started.

Tips for Choosing the Right Social Media Platform for Your Business

/in , /by

Social media advertising can be a powerful tool for growing your company’s online presence. But it isn’t necessary to advertise on every single social media platform.

Whether you’re just getting started or you’re looking to expand your existing presence, it’s important to pick one platform and get it up and running successfully before opening another one. So how do you go about choosing which social media advertising platform is the right choice for your company?

Here are some tips from Onimod Global.

Consider your Company

When choosing a social media platform, it’s important to take into account the type of business you are and how you want your brand to come across.

For example, a small business that sells handmade products may find Instagram or TikTok more appealing because they are visual platforms. However, if your company is B2B and sells software or services, LinkedIn might be a better fit.

Each channel has its pros and cons. For example, Instagram is great for building brand loyalty among consumers but doesn’t have the same professional appeal as LinkedIn. Similarly, LinkedIn has an excellent reputation for helping businesses grow but some people don’t enjoy using it as much as others.

The point is: you have options! The key is finding the right match for your business’s needs.

Research your Competitors

Social media is a crowded place.

You can’t afford to not be on social media, but you also can’t afford to look like everyone else. That’s why it’s important to conduct a competitive analysis when developing your social media strategy.

A competitive analysis will give you insights into the competition that will help you:

  • Understand what platforms they’re using (and how well they’re using them)
  • Know what’s working/not working for them
  • Understand how engaged their audience is on each channel

Understand Platforms and their Use

When you’re looking to expand your company’s social media presence, it’s important to do some research on each platform. Each network has its own personality, and the more you understand about how the network works, the better you can tailor your content for that platform.

For example, Twitter is great for conversations and trending topics. LinkedIn is good for sharing professional expertise and company information. Snapchat was the first to introduce disappearing posts, but Instagram Stories are equally ephemeral.

By taking some time to understand the channels you’re considering—and their communication protocols—you will not only help pick the best platform(s) for your company, but also avoid communication faux pas that could alienate potential customers or clients.

Align Social Media with your Marketing Strategy

It’s absolutely essential to any good marketing strategy to know why you’re on social media in the first place. If you want to share content and engage with your followers, there are several platforms that will benefit that strategy depending on the type of content you share. However, if customer support is a top goal for you, Twitter and Facebook should be on your consideration list before Instagram.

Contact Onimod Global

Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties. If you’re looking to take your social media marketing strategy to the next level, Onimod Global can help.

Schedule a consultation with our digital marketing pros here today!

Top Instagram Updates of 2022

/in , , , /by

Instagram is one of the most popular social media sites in recent years, and it’s not difficult to see why. With each update that goes out on this app, there are new Instagram features for users who love staying up-to-date with what’s happening around them at all times. 

Here’s a look at at the top 2022 updates for Instagram.

The Rise of Instagram

Instagram formed in 2010 as a photo sharing website and app. Over the years, it has expanded into more than just a photo sharing platform. It now allows users to share their life stories with followers by posting public and “private” videos and stories. Users can also use Instagram as an online community. By joining groups with other people who have similar interests or experiences.

The app has grown exponentially since its launch. Based on its global advertising audience reach numbers, Instagram has at least 1.440 billion users around the world in July 2022. The popularity of Instagram has led to many new features being added over time such as video filters and face filters. These features allow users to express themselves while still maintaining their privacy when posting pictures or videos online.

If you’re a social media marketer or content creator, these Instagram changes are going to be essential for your business. With so many new features and updates, you can easily get lost in the information. Here’s a look at the top new Instagram updates and features for 2022.

Creators Marketplace

This platform allows you to directly connect with creators and brands for sponsored content partnerships. The goal of marketplace is to help people interested in doing collaboration and parenting with brands on-demand. Its great for discovering what options are out there in terms of finding potential partners.

Nudges

If you spend too much time on a single topic, Instagram will let suggest other topics for exploration. This is just another helpful tool in discovering new things within the platform.

NFT’s

Non-fungible tokens (NFTs) are digital assets that are recorded on a blockchain. Each NFT is associated with an individual asset, such as a painting or a cat. The ownership of the NFT is recorded in the blockchain, which allows it to be transferred from one owner to another. This means that NFTs can be sold and traded like any other digital item.

Instagram now has a new functionality for NFT creators and collectors to share their treasures on the app. This is a big step in stimulating the creator economy. This benefits artists who are creating the artwork.

Enhanced Tag Feature

Instagram just got easier to be creative.

You can now tag all the contributors and collaborators in your post to recognize them as creators. With this new feature, you won’t have trouble finding credit for those who helped make a project happen – whether it was makeup artists or photographers on set during filming.

The new tagging feature is one of several updates that Instagram has been rolling out recently as they continue to improve their platform and make it more user-friendly.

Another update includes a new Explore tab that allows you to search for specific tags or other users by name. If you’re looking for someone who shares your interests or who might be able to help you with something, this is a great way to find them!

Contact Onimod Global

The world of social media can be a bit of a whirlwind: new apps are introduced every day, and each one has its own unique features that set it apart from the rest. Instagram is no exception.

Instagram is always trying to keep up with today’s trends, which means that your Instagram experience will be better than ever before! Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every week! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Top 4 Digital Marketing Trends for 2022

/in /by

Digital marketing is a powerful way to reach customers. People exchange emails, search for information, and, most importantly, buy things online. Digital marketing allows businesses to target a larger audience at a lower cost than traditional methods. It can help build awareness and generate revenue by utilizing search engines, social media platforms, and online videos.

To help you stay up-to-date, we’ve collected the top four digital marketing trends you can use in 2022.

Shorter Videos

Videos have become increasingly popular on social media platforms. Studies show that visual content is perceived better by the human brain and has the ability to stay in your memory longer.

Videos can educate you on products and services. This helps companies improve their brand loyalty and increase their ROI. An estimated 33% of people stop watching a video after 30 seconds. Short videos are straight to the point and is one of the best things social media marketing currently has to offer.

Apps like TikTok and Instagram have adapted to this change to allow for more video content. TikTok alone has over 1.5 billion users as of 2022.

Why you should care: Short videos take up less bandwidth to make and in turn give you better retention rates.

Meta Takes Over

Facebook rebranded to Meta in October of 2021. Even though a majority of the functions that Facebook had were left untouched, Meta created a space for VR/AR experiences. This in tern has made Meta more successful than Facebook. As of 2021, 35% of marketers began leveraging some sort of AR or VR in their strategies. Both AR and VR enhance customer experiences online and at live events. This gave companies the upperhand in standing out from other companies.

Why you should care: AR and VR marketing is expensive but Meta provides you with affordable tools to stay ahead of the competition.

Digital Storytelling Will Reshape Brands

Advertising is an important part of any marketing strategy. Consumers nowadays want to have an authentic experience with a brand. They want a brand that aligns with their personality, principles and conceptions of the world. Digital storytelling can accomplish this for you. It allows you to streamline your company values, history, and stories behind your services and products. This is different that advertising because its a genuine and honest approach.

Why you should care: Digital storytelling will make you stand out from your competitors. In the long run, it will play a big role in your sales cycle journey.

Google Ads

Google Ads has introduced optimized targeting, which treats audience settings as signals to find audience segments that may improve campaign performance, to Display campaigns. Previously, this option was only available on Smart Display campaigns.  Google estimates that for every $1 spent on Google Ads, businesses receive $8 in profit.

Why you should care: Google Ads is a great tool and resource you can use to maximize your marketing strategy.

How Onimod Global Can Help

The future of B2B marketing for 2022 is simple. It’s time-saving, costs less, and allows us to reach a wider audience.

As Google Partners, Onimod Global has over a decade of experience and expertise when it comes to all things SEO, social media advertising, content marketing and paid search. Got questions about Google strategies or want to learn more about us? Contact us here today.

Effective Ways to Generate Leads Online

/in , , /by

The goal of any business is to generate leads that offer long-term value. If you’re searching for effective ways to generate leads for your business online, check out these tactics below.

Entrepreneurs, startups and even enterprise organizations are all in business to do one main thing: generate revenue.

Unfortunately, there’s no “magic bullet” that can make your website a magnet for prospective buyers. Instead, you’ll want to use a combination of lead generation ideas and tools to grow relationships with potential buyers.

1. Webinars

Webinars are a great opportunity to inform potential customers about your company, products and services. Be sure to inform your audience on how you can solve their problems. This will likely make them more willing to receive your message.

Webinars are a great way to build relationships with prospects and customers by creating a dialogue between the presenter and attendee. Webinars allow for instant feedback from participants through polls, surveys, or quizzes. This is a great opportunity to gather information about potential leads or customers. Having this feedback at hand is beneficial for follow-up emails and calls. At the end of the day it makes those who participated feel like they matter and were heard during the event itself!

If done correctly, a webinar is an excellent way for companies of any size (especially smaller businesses) to reach out to prospective clients while still keeping things simple enough that they don’t have too many resources tied up in running one at all times!

2. Offer Valuable Content

Your audience wants to learn. By creating unique and insightful content, you’ll in turn create interest and/or trust. These are the first steps in customer loyalty, and you guessed  it – leads.

Users are more likely to engage with your products or services if there is a video that explains how it works and how they can benefit from them. This, in turn, makes it easier to make purchasing decisions. Best practices for video content includes:

1. Use an engaging title that captures the user’s attention

2. Use subtitles and captions throughout the video so that users who are hard of hearing can enjoy and benefit from your content

3. Break up your videos into smaller chunks so that viewers can digest each piece of content individually, instead of having to watch all at once (which may be overwhelming)

4. Include a call-to-action at the end of your video so that viewers know what action they should take next

3. Social Media Competitions

When you’re trying to attract the attention of your ideal customers, a social media competition can be a great way to accomplish this.

Competitions are a great way to capture data from your ideal customers, as they typically only require them to do something simple like share/like/comment on a post or follow your page. This makes it easier for you to reach out and engage with them later.

It’s also important to offer an incentive for entering the competition. You’ll want to make sure that the prize is something easily shareable, such as gift cards or products. This will help increase your overall reach and drive leads directly into your business.

4. Create Outreach Programs

Using the internet to find leads is a great way to reach out and connect with potential customers, but it’s not always the best way. Sometimes the best way to find leads online is to track them down yourself!

There’s nothing wrong with this, as long as you go about it in the right way. If you’re surfing the web and find someone who could benefit from your product or service, you should have an outreach program or plan in place to handle this. When you do find a good lead, make sure that you follow up quickly. Don’t let them slip away—it can be hard enough for people to make time for new things, so don’t make them feel like they have to choose between your product and something else important in their lives.

Use social media channels like Twitter and Facebook to get in touch with potential customers who might be interested in what you have to offer.

How Onimod Global Can Help

Lead generation isn’t a one-and-done task. The more you tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue.

Looking for a way to start marketing your business and generating more leads? Learn how lead generation fits into your inbound marketing strategy, plus easy ways that you can start generating leads for your company with Onimod Global. We can assist you with not only LeadGen strategies, but also a range of digital marketing services such as content creation, paid advertising, social media management, SEO, website development and more. Get started on your next marketing project by contacting us here today.

————

Want to keep learning? Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Is QR Code Marketing For You?

/in , , , , , , /by

In a world of smartphones and 5G connectivity, QR codes have finally taken off in the world digital marketing.

QR codes have been around since the 1990s, but their use has only recently become common practice. Governments have played a prominent role in this development, bringing QR codes into the mainstream with their use during Covid-19 pandemic response efforts.

How do you know if QR Code marketing is for you? Let’s find out.

The Origin of QR Code Marketing

QR codes were invented in 1994 by a Japanese automotive company called Denso Wave. They created them for the purpose of tracking vehicles throughout production. The code pattern was inspired by a game called “Go” an abstract strategy game known for black and white pieces. Each QR code is uniquely designed so that it can be tied back to a piece of online data.

Codes can be read from all directions, so that the user can scan it quickly and land on the web page immediately. Before the pandemic, many thought the QR code had failed to reach its potential. However, COVID-19 had made QR codes to the center of public attention. Restaurants quickly popularized QR codes so customers can be instantly directed to their online menu.

Over 83% of American consumers have canned a QR code at least one, and 72% of people have scanned a QR code within the last month. Creating unique QR codes is a simple task that anyone can do. Nowadays, there are many free online QR code generators that can create them in a matter of seconds.

Since anyone and everyone has now jumped on board to QR code marketing, is there creative ways to implement them into your strategy? Let’s explore some examples of QR Code marketing methods.

Examples of QR Code Marketing

  • Coinbase

Coinbase is a great example of simple yet effective. During the 2022 Super Bowl, the brand created one of the most popular ads that displayed a bouncing QR code. Users could can the code and gain access to $15 worth of free bitcoin if they signed up for an account. Even though the ad slot cost them $13 million, their main goal was to attract attention – which worked. Their website crashed shortly after the ad went live due to a massive surge in web traffic.

  • Starbucks

Starbucks is another coffee retailer who has been incorporating mobile into its everyday initiatives. The Starbucks Card mobile application is now accepted at many Target and Starbucks stores, making it one of the largest mobile payment initiative in the U.S.

The mobile application lets Starbucks customers check their card balance, reload the card and view transactions. The new QR code initiative shows that Starbucks is using mobile to further engage with consumers.

Benefits of QR Codes

As the examples showed, QR codes offer a lot more marketing potential than one might initially think. They are cheap, ubiquitous, and can be used very creatively. Brands today are already taking advantage of QR codes in marketing campaigns so think about how you can also use them to achieve:

– Increased brand awareness

– Increased traffic to your website or blog

– More sales of your products or services

Why Onimod Global

At Onimod Global, one of our main goals is to develop ‘Digital Synergy’ for your company. ‘Digital Synergy’ is about having visibility in the places your consumer needs you, including introducing QR codes for your brand. Every search request is an opportunity; each action on a social site is an opportunity. Having the correct brand, product or service positioning is essential.

We align marketing departments with sales and executive directions. Our consultative approach streamlines and organizes the marketing conversation for your business.  Got questions about QR codes or want to learn more about our services? Contact us here today.

Long-Tail Keywords: What are they?

/in , , , , /by

Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let’s find out!

Targeted keywords filled with intent can help you reach your target audience. If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Let us break down how to use long-tail keywords for your business’ benefit.

What are Long-Tail Keywords?

Long-tail keywords are specific search queries that tend to have relatively low search volumes. They make up a large percentage of overall searches when added together. The term long-tail was coined to describe the phenomenon of niche products becoming a top seller.

The term “long tail” refers to the tail at the end of a curve when looking at keyword searches on Google. Long-tail keywords are specific but least-searched. A head keyword is typically a broad term when it comes to searching for a product/brand.

Here are a few examples of long-tail keywords vs. head keywords:

Head Keyword:

Nike

Long Tail Keywords:

Nike Air Max Ones

Nike sustainability policy

Vintage Nike shoes

Nike Men’s Yoga Shorts

While exact length doesn’t matter, long-tail keywords are typically at least three words in length due to their specificity.

Why Are Long-Tail Keywords Important?

Head terms are competitive, especially the popular ones. This in turn, makes it difficult for them to rank well with SEO. By using long-tail keywords you’re able to differentiate your business and services while having fewer to compete with to rank on the first page of Google.

Long-tail keywords can help you get more out of your advertising return on investment. High-volume keywords have a high cost per click, but they don’t convert well. Low-volume keywords are highly targeted and therefore have a higher conversion rate.

Using Long-Tail Keywords Effectively

Finding a good long-tail keyword is only part of the heavy task at hand. Once you’ve found your desired keywords, you need to use them strategically on your page. Here are a few on-page SEO tips that apply specifically to long-tail keywords:

  1. Using keywords naturally
  2. Placing keywords strategically
  3. Consider your user’s search intent

Final thoughts

The foundation of any successful SEO campaign is keyword research. In addition to long-tail keyword strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about keywords or want to learn more about our services? Contact us here today.

Digital Marketing Tips for Small Businesses

/in , , , , , /by

Small businesses should always be looking to find opportunities to stay ahead of the competitive market and reach their potential customers. With the right tools, you can create an effective strategy to have a big return in reach and awareness. 

The internet has become an indispensable tool for almost any consumer making a decision. Whis is why it’s always a good time for business owners to think about the most effective small business marketing ideas. 

Unsure of where to start improving your website or social media pages? Here are 5 quick and effective ways that you can jump start your digital marketing for your SMB.

1. Research Competitors and Differentiate Yourself

Competitor research is important because as a small business, you’ll want to be able to offer additional value in the market. One way to do this is by using Google Search Ads. Doing a search and seeing the results that pop up is a great way to start. For example, if you’re a plumbing company and you see the terms “No Call Out Charge”, “Fully Qualified Plumbers” and “1-Hr Response” for your results, they’re likely to be great selling points for other businesses looking to compete with these results.

How can you differentiate your company from other plumbers in the area who provide similar services? Most times, if you don’t have anything that differentiates your company from others, you can invent one. You can do this by giving your products, services, and reputation more attention and detail.

2. Get Your Website Basics Right

Users are increasingly demanding in terms of the experience they expect from a website. They want a fast loading website as a minimum requirement. As a local business, you may not have the budget of larger firms, but you can at least get the basics right.

Here’s a couple things you can do to fix this problem. You can start by test your website’s mobile speed with Google’s free tool and see how you could decrease bounce rates. If this doesn’t provide clarity you can move onto the following options:

1. Compressing Text and Images: Decreasing or converting your image sizing and scales can help dramatically, as well as removing any video content that isn’t critical to your site’s content.

2. Website Design: Over-designing web pages by adding loads of banners, images, icons, and other additions can lead to slower loading times.

3. Mobile Optimization: Last but not least, making your site mobile friendly is probably the most important thing you should do for your website. A majority of consumers now access the internet via mobile browser. So make sure your website is designed so that it is responsive per device and screen size.

3. Improve Google My Business Listing and Customer Reviews

When a customer searches for your products or services, your online reputation could be the deciding factor. Luckily, Google My Business gives you control over how people perceive your business.

Some of the common mistakes to avoid include:

  • Duplicate listings
  • Setting up unnecessary new listings after a change of address
  • Business name misuse e.g. adding unnecessary promotional messages

Customer reviews are not a new concept, but you might be surprised at how often they are overlooked. 30% of consumers said that reviews were a key factor in judging local businesses, so make sure this as a top priority in your digital marketing strategy.

4. Create Interesting Blog Content

In highly competitive industries, a content strategy is necessary to drive search results. When working with smaller businesses, it’s likely that they will not rank on the first page of Google for a broad term related to their product or service. Blog content plays a big role in creating and converting leads to customers. You can easily increase your organic traffic for local businesses through researching blog content that you can create in house. Here are a couple tips to amp up your blogs:

  • Putting the audience first
  • Making sure it’s SEO friendly
  • Correct tone of voice
  • Showing readers they can trust you

Final Thoughts

As a small business owner, you can use digital marketing to reduce barriers-to-entry in your industry by increasing the reach of your business through the Internet. But you need a plan to get there. A strong content marketing strategy and experimenting with different topics, measuring the results, and tracking your progress all help you develop an effective coverall content marketing strategy.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

How To Improve Your Ad Campaigns

/in , , , , /by

Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.