3 Digital Marketing Trends to Prepare for in the Near Future

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In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations must be prepared to adapt. The three key trends that Forbes focuses on in the article are social marketing, the talent gap, and video marketing.

Social Marketing:
If utilized correctly, social marketing campaigns can be very successful. Advertising on Facebook for example can turn a low cost investment into a high return on investment (ROI). According to the Forbes article, research has shown that “social users appeal more to offers and discounts, so even a simple 10% off to promote a product or service will greatly increase visibility.” Forbes also points out that the strategy is to “always find new mediums gaining popularity, as conventional outlets like news sites should be avoided.”

The Talent Gap:
According to the article, “the talent gap in digital marketing is the root cause of unsuccessful campaigns.” Not understanding the data, wasting money on ad spend, and not properly managing accounts are frequent problems in today’s industry. Many “traditional advertisers” don’t possess the same skill set and thinking process as the younger generation of digital marketers. Ultimately, it’s essential for organizations to find individuals who consistently deliver high ROI in a digitally dominated world.

Video Marketing:
Viral videos have a ton of power in today’s digital world, yet it’s very challenging to gain popularity online. Millions of users are streaming YouTube, Facebook, Twitter, and other social media sites daily. Forbes point of advice from video marketing is that “it’s not the big budgets that win, it’s the great ideas that create buzz.” If marketers can capitalize on this hot trend in video traffic, there will be high rewards.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

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West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Mobile Search Traffic has Taken Over Desktop

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It’s no surprise that the quantity of mobile searches has eclipsed desktop searches in the past 2-3 years. The rate of mobile/tablet searches compared to desktop will continue to rise in the future as well. According to Brightedge, it’s reported now that “57% of all search traffic is coming through smartphones and tablets. Compared to 43% from desktop searches.” Listed below are some factors as to why mobile search traffic will continue to surpass desktop.

One of the reasons this remains the case is simplicity and convenience. Smartphones are typically on us at all times and that allows for convenient search engine access at the “tip of our fingers.” Literally in the click of 2-3 buttons, a Google search can be conducted on any smartphone or tablet. This trend isn’t going anywhere in the near future as well. According to the Pew Research Center “Approximately three quarters (77%) of all adults in America today own a smartphone.”

Evolution of Mobile Users

Image from the Pew Research Center

 

 

 

 

 

 

 

 

 

 

 

 

The “always on the go” mentality of society today is another reason for increased mobile search traffic. Everyone’s got something going on and people are always on the move. Moreover, the direct result of this mindset is a large volume of search traffic coming from mobile devices. Lets say you’re out and about trying to find a place to eat for instance. What’s the first instinct that comes to mind – mobile searching on Google. “Best restaurant in the area” or “best places to eat in the city” are common searches that would be used in these scenarios. In the end, mobile search traffic will continue to flourish and it’s up to advertisers to know how to adapt to this trend.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Recipe For Success: How to Utilize Digital Marketing in the Food Industry

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Every industry is different. While some digital marketing objectives may be applicable over a wide variety of products and services, there are some areas in which a specialty is needed.

One of our successful clients, Theory, is an upscale sports lounge in downtown Chicago. Theory goes above and beyond in order to stay ahead in the highly competitive food industry. Offering excellent food, style, service, and all around comfort, this is definitely not your average sports bar.

You may be wondering, how does this company stay ahead of the curve? The answer my be hiding in their digital marketing tactics.

SEO

Keyword Lists: Experimenting and tweaking different groups of keywords and search terms is essential to figuring out what will work best for your business. But first, you have to start with a wide range of options.

Be sure to include several different types of keywords throughout your website and advertisements. Broad match, niche-specific, and individual brand terms can all help drive traffic to your restaurant.

Keep it Local: Try to keep many of your marketing strategies centered around local consumers. After all, these are the people who are going to be the lifeblood of your business.

Gain as much ground as possible on local directories. Google My Business is an incredible resource. Listing your company through Google will immediately boost its awareness. You definitely want your business to pop up when someone does a local search for “food near me.”

Social Media

Platforms like Facebook, Instagram, and Twitter are all hugely influential to customers in the food industry. Impactbnd.com compiled 49 statistics on social media. The following stats highlight the incredible affect social media can have on your brand:

  • In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014.
  • 68 percent of Instagram users engage with brands regularly, and Instagram has 58 times more engagement per follower than Facebook.
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.

Website Optimization

Every real business needs an equally real website. A “real” a site can direct users and help to answer their most common questions.

More basic questions consist of “what is your address, phone number, and business hours?” Slightly more complicated questions may include, “are you available to cater special events or reserve a room for a private event?” All of these questions should have an answer that is clearly stated on your website.

The user experience should also be clear and efficient. A customer should be able to navigate your website with ease, both on a desktop or mobile device.

The overall visual appeal of a site is also incredibly important. If a potential customer is not pleased with photographs of your business and the food it offers, then they are very unlikely to order anything off of your menu.

No one gets a second first impression. Make sure that your restaurant gathers all the right kinds of attention with a spectacular website.

Case Study

Onimod Global was able to work with Theory of Chicago on each of these aspects. We used our expertise to build a new website, pack it full of SEO content, and spread the word about their incredible services across all major social media platforms. Take a deeper look into this project by viewing the Theory case study HERE.

How Important is Blogging for a Company?

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Having a company blog and posting consistently may seem like a “no brainer,” yet it’s surprising how many organizations either don’t have a blog or don’t post enough. Many times blogs just become an afterthought and businesses don’t understand the importance of posting. Listed below are a few reasons as to why having a company blog is so important in today’s world of marketing.

Enhanced SEO:
Maintaining a blog in general will only increase online visibility and fuel your SEO. Google and Bing’s algorithms reward valuable and fresh content for specific search queries. Regardless of the industry, maintaining a well written blog is one way to appear ahead of competitors in the search engine results. The use of relevant keywords and phrases in your blog content  is what makes this happen. A client of ours for example (Theory) is a sports bar in Chicago wanting to rank well for the Mayweather McGregor fight soon. As you can see in the image below, a blog post we created is ranking first and second organically for relevant searches.

Company Blogging

Driving Traffic to Website:
Related to increasing SEO presence, the ultimate goal of blogging is to drive traffic to your company’s website. It’s a common sense marketing strategy – the more traffic driven to your website, the better chance of someone becoming a consumer of your product/service. The best way to increase blog traffic is through promotion on multiple social media channels. Most notably Facebook, Twitter, LinkedIn, Google Plus, and other relevant platforms. Promoting a blog is essentially free, and if your content is interesting you will gain a following and see increased website traffic over time.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

New Client Website Launch: Woodfield Garage Doors

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Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

4 Reasons Why Digital Marketing Has Taken Over Traditional

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It’s no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I’m not inferring that all traditional marketing efforts have completely died out as print, radio, and TV advertising are all still in existence. However, traditional efforts are dying a slow death as more consumers continue to spend more time on the internet. According to Internet Live Stats, “approximately 40,000 searches happen on Google PER SECOND, which sums to about 3.5 billion searches per day.” Listed below are four major reasons why digital marketing will continue to take over traditional methods.

1. Data and Results are Measurable:
Many forms of traditional marketing (tv, print, radio, billboards, etc.) are very hard or sometimes impossible to figure out impressions or especially conversions. With SEO and ppc campaigns, analytics are available from any date range. Impressions, clicks, engagement rates, cost per click, and conversions are now easily traceable with Google Analytics and insight tools on all the platforms. Ultimately, we now have the ability to analyze data and this is highly valuable regarding future campaign adjustments.

2. Defined and Targeted Audiences:
Ensuring that the right people come across your advertisements should be a top priority. Platforms like Google AdWords, Bing Ads, Facebook Ads, and others contain impressive targeting options that allow advertisers to hit designated audiences. Although some traditional efforts can target certain people by location for instance, the targeting features of digital marketing are light years ahead. On Facebook for example you can target by location, age, gender, occupation, user’s interests, and other relevant factors.

3. Cost Efficiency:
Depending on budgets and how much time and effort is put into digital marketing campaigns, it can still be an expensive venture. However, for the amount of traffic online ads receive compared to traditional ads, it’s not a comparison. Cpc campaigns in particular you are only charged per click, so the amount of impressions your ads receive is invaluable. Advertising through billboards, radio, and television especially can get costly. Plus as mentioned earlier, it’s very difficult to track results so figuring out ROI can be a headache.

4. Future Implications:
Digital marketing from a general standpoint is always evolving. Search engine algorithms change, interfaces update, and the expansion of mobile users is something to keep an eye on. Therefore, focusing the majority if not all marketing efforts to digital is a step in the right direction. As more people continue to spend more time online, use social media, and Google multiple phrases per day, the digital marketing world will continually reach new heights.

Contact Us: If you’re associated with a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: North Shore Garage Doors (NSGD) in the Chicagoland

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North Shore Garage Doors (northshoregaragedoors.com) is a garage door services company serving the North Shore areas of Chicago including Glenview, Evanston, Skokie, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken North Shore Garage Doors to the next level.

Main Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for North Shore Garage Doors (NSGD). At the same time we wanted to ensure device accessibility through Responsive Web Design. NSGD didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an acute Website Development SEO strategy and API Integration to build a customer registration portal that is used to manage and communicate with their clientele regularly. We built a robustly designed and developed website that empowers North Shore Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:

 

Massive Upgrades:

  • An Overall More Appealing User Experience and Interface
  • Enhanced SEO Presence
  • Advanced Firewall
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Custom Back-end for easy client-side updates. 
  • Custom Design
  • Mobile Responsive Upgrade
  • Clear Navigation
  • Increased Security
  • Job Application Portal
  • Enhanced on-page Menus
  • Redesigned News section
  • 2 Color Transparent Header

 

Contact Us: If you’re a ROI driven business like North Shore Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

3 Digital Strategies for Local Businesses to Drive more Foot Traffic

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As foot traffic for local businesses continues to decline due to online shopping preferences, it’s essential for companies to pursue an effective digital marketing strategy. Through the use of digital marketing there are numerous strategies that businesses can implement that will help increase foot traffic. Three simple and cost effective strategies include using local business directories, advertising locally through Google AdWords, and prioritizing social media efforts.

1. Utilize Local Business Directories:
Failing to use local business directories will already put your organization at a disadvantage. Sites like Yelp, Manta, Yellow Pages, Better Business Bureau, Angie’s List, and others simply can’t be ignored. Not only are listings free to create for your business, they will help increase search visibility (SEO) and overall brand awareness. It’s worth pointing out that from our current SEO work we have been noticing that local business directories are dominating the organic results. Interested to see how well your business ranks online? Run a free scan on the Onimod Global website by CLICKING HERE.

2. Local advertising with Google AdWords:
In addition to local business directories, advertising locally through Google AdWords can be another effective digital strategy for driving foot traffic. According to the Search Engine Journal, “1 out of every 3 online searches now has local intent.” Some benefits of running local search ads include: increasing local visibility, generating phone calls from customers, and an overall enhancement in local awareness. Ultimately, advertising locally with Google AdWords will ensure your business with a competitive advantage if used efficiently.

3. Prioritize Social Media:
Using social media as a local business seems like an obvious and easy way to increase foot traffic, yet there’s more to social media than just posting once or twice per week. According to DMN “over half of consumers say they’re influenced to think highly of a business after seeing positive praise online.” Now in order for a local business to get plenty of recognition through social media, it starts with connecting with customers and making them feel important. All local businesses should focus on Facebook, Twitter, and Google Plus as social media starting points. When local presence increases other platforms like LinkedIn, Instagram, and Snapchat can come into play. Essentially, being consistent and visible on multiple social media channels will only help increase local foot traffic.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!