Tag Archive for: blogging and seo

Harnessing the Power of Blog Posts for Enhanced SEO Results

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Does blogging help with SEO? The answer is a resounding yes. Blogging brings in more traffic and can help build brand awareness and authority. Here’s how to optimize and excel in this powerful marketing sector. 

In the vast universe of digital marketing, search engine optimization (SEO) is a term that carries significant weight. But why is SEO so crucial? It enhances the visibility of your website and its various elements, including blog posts, making it easier for prospective customers to discover your product or service through search engines like Google through the power of blog writing.

However, the mere existence of a blog doesn’t guarantee improved SEO. It requires strategic planning and execution. Here, we share three simple yet powerful ways a blog can boost your website’s organic visibility, traffic, and results. Here’s what you need to know. 

Tailoring Each Post to a Specific Audience

The journey to a successful blog post begins with the end in mind – the audience. As you draft each post, consider specific questions your potential customers may have. This allows you to craft content tailored to particular customer segments, incorporating targeted keywords that address distinct needs and solutions.

Consider, for example, if you’re a skincare brand. Potential blog topics could be answering questions your customers frequently ask, such as the benefits and uses of your skincare products. Crafting titles like “What is retinol and why should I use it” or “Understanding Retinol: The Miracle Ingredient for Youthful Skin” directly address customer queries, enhancing your credibility and, ultimately, your SEO results.

Incorporating Up-to-date Data

Search engines like Google have advanced algorithms that detect when data or references in your content are outdated, which can negatively affect your SEO. By including recent, relevant data and linking to credible, updated sources, you offer valuable information to your readers and signal to search engines that your content is fresh and reliable.

These links act as a nod to other sites’ helpful, related content, simultaneously suggesting a thematic connection with your content. Over time, this practice cultivates trust and appreciation among your audience, reflected in improved engagement metrics like increased time on site and lower bounce rates.

Sharing Your Blog Posts on Social Media

Social media sharing, though sometimes underestimated, is essential to maximizing your blog’s impact. Promoting your posts on various social platforms can boost your blog’s engagement and traffic while growing your social following.

Benefits include:

  • Keeping your social media pages current and engaging.
  • Maintaining audience engagement.
  • Enhancing SEO results through social signals, as these are included in ranking algorithms.
  • Increasing referral traffic through social links.

Incorporating targeted keywords in your social media posts can improve rankings, so pay attention to this critical detail.

Working with Onimod Global 

At Onimod Global, we offer comprehensive SEO services that encompass everything from strategizing with the latest innovative marketing techniques, content creation and optimization, to robust link-building. We understand the integral relationship between social media and SEO, guiding you on how to best leverage your blog posts across platforms to increase visibility and engagement.

To ensure you’re making data-driven decisions, we provide regular analytics reports and stay on top of ever-evolving SEO updates to keep your blog’s SEO tactics up-to-date and effective. Our goal is to transform your blog into a powerful tool for driving visibility, traffic, and overall digital marketing success. For a full list of our offerings, see here.

Wrapping Up

SEO is essential to any successful digital marketing strategy, and blog posts are crucial. Businesses can optimize their visibility and drive traffic to their site through targeted, data-driven posts shared across social platforms. At Onimod Global, our work spans the SEO landscape, social media advertising, and digital marketing. 

If you have questions about leveraging SEO or want to learn more about our services, don’t hesitate to contact us today. At Onimod Global, we’re committed to enhancing your marketing strategy and driving your business toward success. Contact us here today.

How To Improve Your Ad Campaigns

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Search Engine Marketing (SEM) is a valuable method to earning the coveted top spot on Search Engine Result Pages (SERPs). However, without a solid strategy, you will soon see underwhelming campaign results and ad spend issues.

Here are a few red flags to watch out for and some extra tips to help boost underperforming SEM campaigns:

Clicks are Few to None

If your SEM campaigns keywords aren’t relevant to a user’s search intent and where they are in their buyer’s journey, Google’s less likely to show your ads. Keyword research can help you target relevant keywords that satisfy Google and your users so they engage more with your ads.

Start your keyword research by using a keyword tool. If you use Google for your marketing needs, you can utilize Google Keywords. You can use the tool to discover new keywords, research keywords, and creating an advertising plan to share with your marketing team. The tool “cleans” your keywords by removing unnecessary characters and duplicates, groups keywords by campaigns, and more.

Poor Performance Tracking

If you want to measure the success of your SEM strategy, tracking your keywords’ positions can help you do that. If a competitor starts targeting or ranking for the same keywords as you, tracking their positions can alert you. Tracking relevant campaign KPIs helps you understand the following:

  • Keyword performance: Successful ad campaigns hinge on finding the right keywords. If the target keywords you’re using aren’t driving relevant traffic, you can quickly change them.
  • Media and content types your audience resonates with: By A/B testing campaigns with different media and content types, you gain insight into which media types drive engagement and help boost conversions.
  • Audience behavior: You can analyze audience behavior and tell which parts of your ad campaign your target audience is not engaging with.
  • Channel attribution: This enables you to focus more resources on these channels. Google Attribution is an excellent tool that can help.

Multi-Media Planning for Ad Campaigns

Media should be considered an integral part of your advertising campaigns. You can use different media types in the same campaign to create a seamless customer experience. Using a combination of websites, text messages, and YouTube videos may help you achieve this goal.

If your ad campaign assets aren’t in sync across all platforms, your customer will become confused and your engagement and conversion rates will suffer. With the right tools, multi-media planning will be significantly easier. Ad campaigns are optimized to offer customers a positive CX as they move across different platforms on your buyer journey.

Last Thoughts

While the business world is increasingly competitive, you can still outperform your competitors and drive enough revenue-generating traffic to your business. By planning ahead and strategizing your ad campaigns, you can stay ahead of the curve and create a robust ad campaign strategy.

At Onimod Global, our talented digital team has unbeatable experience and expertise when it comes to all things SEO, expanding your social presence and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

How to Optimize Your Website Structure for SEO

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Not all website structures are favored equally by search engine algorithms. A site that is a disorganized jumble mess of pages is unlikely to rank well against a structure that is rigorous and streamlined. To make your site structure SEO-friendly, it has to appeal to users while guiding them to relevant content across your website. 

Learn more about website structure, why it matters and steps to take to optimize yours for SEO. 

What is Site Structure? 

Site structure refers to the way a site’s content is grouped, interconnected and presented to its visitors. Website structure starts with a foundation, its home page, then splits off into other sections, such as the about page, contact page or blog page.

Why Does Site Structure Matter? 

Site structure is one of the most crucial components linked to SEO performance. A well-executed website structure sets you up for SEO success down the road. It also: 

  • Creates a better user experience. 
  • Helps with crawlability. 
  • Provides you with sitelinks. 

How to Optimize Your Website Structure for SEO

1. Plan your site hierarchy. 

The hierarchy of your site is the system that arranges your pages from top to bottom. A website’s structure is similar to a skyscraper. It would be difficult to revise the foundation once you’ve already constructed the middle floors. Which is why it’s best to establish the organization of your website from the beginning. Here are some tips to keep in mind when planning out your hierarchy: 

  • Make it logical. You don’t want to overcomplicate this process for both your sake, your users’ sake and for crawlability. Each main category should be unique and distinct. Subcategories should somehow be related to the main category under which it’s located. 
  • Keep the number of main categories between two and seven. There should only be a few main aspects of your website. If there’s more than seven, you may want to rethink the structure. 
  • Try to balance the number of subcategories within each category. You want to keep it approximately even. If one main category has a large number of subcategories, while others only have a few, the site can become unbalanced. 

2. Create a URL structure that follows the navigation hierarchy. 

URL structure also impacts rankings in Google. Your URLs should follow your website structure, as well as be simple and readable. So if your hierarchy looks like this: 

The URL structure for the Chinatown location should look like: www.kimsrestaurant.com/locations/chinatown 

More developed sites might contain a longer series of folders and subfolders, but the main idea is to create a concise URL with recognizable words.

3. Select the right navigational depth. 

The structure of your site determines how difficult it is to click to a different part of your site. You don’t want important pages of your site to be buried too deep. Shallow paths perform best from a usability and crawlability perspective. With that being said, you also don’t want to go with a completely flat structure. You want a site that proceeds deeper than a second tier of folders, but you want users to be able to get where they need within a few steps. 

4. Establish a header and footer. 

Headers and footers help enhance website structure by making navigation more seamless. Best practice is to display your main categories in your header, but you can also include dropdown features that show subcategories. When you do incorporate additional features, it’s important they have an easy-to-follow design. Basic text links and corresponding anchors are a reliable way to enrich your SEO strategy. Text links perform well because search engine bots can comprehend them. Although images have ALT text, text links continue to deliver better results when it comes to SEO. 

If you have a footer with menu links, be sure they’re duplicated exactly like the main menu links. Changing the order of links or adding additional category listings will complicate the user experience.

5. Include internal linking. 

Internal linking shows the relationship between pages and content on your website. Search engine crawlers move from one link to the next, on-site links give search engines a better picture of what your site has to offer. Placing links organically throughout blogs, product/service pages and other posts forms a grid for users to explore. If there’s a related page or helpful link on your blog, users can continue to traverse your site and come closer to converting or purchasing a product. Internal link structures also help crawlers understand the content you think is most important, which supports differences in ranking on search results pages for similar content. Try to link back to your most popular or important pages to instill more ranking value in them for powerful SEO optimization. 

Final Thoughts 

Site structure is something that can be easily overlooked if you’re not experienced in site building, but it’s crucial when it comes to SEO. At Onimod Global we specialize in both web site development and SEO. You can rely on us for new project development, website maintenance, and more. We build all of our sites with search engines rankings in mind. We analyze data from Traffic Sources and Visitor Flow to establish the routes people take to reach you, the devices they use to get there and what they do on your website. Utilizing this information allows us to build highly engaging, search friendly websites for your business.

Learn more about us and contact us today!

How To Maximize Your Company Blog To Improve Overall SEO Results

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It’s evident that blogging is important in a digitally dominated space, yet many organizations don’t fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at this point. However, many fail to take advantage of blog content to increase overall organic search rankings. Listed below are some ways in which companies can maximize their blog content to enhance overall search engine optimization (SEO) results.

Always Optimize Content
Continually generating new content is usually a good practice, but that doesn’t mean existing blog posts should be ignored. Going back to previous posts and reviewing keyword phrases, media, tags, and other parts of a post to help rank better for desired search queries is an effective method. Paying attention to basic “on page” SEO components is another aspect that can’t be ignored. Header tags, meta descriptions, image titles, alt text, internal link building, and having an SSL certificate are all important when it comes to ranking well.

Define Audiences
Blog content should never be randomly created with no specific audiences in mind. Each post should always be produced with intentions to reach segments of your target audience. This means content should be filled with meaningful keyword phrases related to what your consumer base is searching for. For instance, if you’re in the sports bar industry you want to blog about content related to big upcoming games/events geared toward sports fans to draw in as much traffic as possible. Ultimately, creating content for specific target audiences is a key aspect to blogging and will contribute to increased SEO rankings.

Blog Title
The importance of having a creative and appealing blog title a lot of times gets overlooked. Many organizations use titles like “Blog” or “News” for their company blog, which isn’t the best practice for optimization. Creativity and being descriptive are two solutions to better blog optimization. “What audiences am I trying to reach?” and “What are important keyword phrases related to my industry?” are a couple of critical questions to use as a basis for the title of a blog. Moreover, it seems like a minor detail, but coming up with a good title for your company blog is something that should never be ignored.

Social Media Engagement
Sharing blog content on multiple social media platforms is a simple method to increase overall visibility. Utilizing channels like Facebook, Twitter, LinkedIn, Google Plus, and Google My Business to share content should always be one of the final steps in the process. Be sure to include keyword rich descriptions with social posts as well that way your content has a better chance of ranking. Additional benefits to sharing blog content on social media include the ability to reach new audiences, keeping social media platforms relevant, and the chance of increasing referral traffic.

Contact Us: At Onimod Global we specialize in SEO, content creation, and every other aspect of digital marketing. Check out Our Work to see what digital marketing solutions we have to offer!