Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. Read more
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors. Read more
Image Search recently launched “Similar items” on mobile web and the Android Search app. The “Similar items” feature is designed to help users find products they love in photos that inspire them on Google Image Search. Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.
Julia E, product manager on Google Image Search, announced on the Google search blog that you need to use schema.org product metadata on your pages and schema.org/Product markup to make sure your products are eligible for inclusion on these image results. Specifically:
Right now, Similar items is available on mobile browsers and the Android Google Search App globally, and they plan to expand to more platforms in 2017.
If you have questions, find them in the dedicated Structured data section of their forum, on Twitter, or on Google+ or speak to a Digital Marketing expert here at Onimod global today.
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