Tag Archive for: 2020 digital marketing trends

7 Social Media Graphic Design Tips

No matter what you’re sharing on social media, it always performs best when paired with striking visuals. So here are some social media design tip best practices to help your content stand out amongst the crowd. 

1. Determine Your Goal 

Usually, the main goal when using social media is to grab user’s attention and get them to engage in some way. No piece of content will ever cater to all social media users, so the most important factor is figuring out what works for your audience. Here are some questions to get you started when determining the goal of your social media graphic: 

  • Who is my target audience? 
  • Which platforms are they using the most?
  • Which devices are they on most frequently? 
  • What is the message I want to spread?
  • What emotion am I trying to invoke? 
  • What action do I want my audience to take after seeing this graphic? 

2. Be Consistent 

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand. 

3. Tell Your Message Visually 

Majority of people scroll through social media slightly distracted and only for a few minutes at a time. Try to use visuals with minimal text to capture attention and get your message across as quickly as possible. Statistics have shown that people can recall information about 55% more efficiently when it’s paired with a relevant graphic. That’s why you want to choose visuals that evoke a specific emotion you want your audience to feel. Possibly a visual representation of a pain point you know your target audience is experiencing, or that pain point being solved or relieved. 

4. Avoid Color Discord 

Make sure you’re choosing colors that complement each other, avoiding color discord. Combine contrasting colors to make your graphic a scroll-stopper. The most eye-catching color combinations are those that oppose each other on the color wheel. You also want to avoid using colors that might clash with your own branding, as well as the branding of the social platform you’re using. For example, Facebook’s signature blue. When you’re already competing for attention with the color schemes of other ads, you don’t want to compete with the colors of the site itself. 

5. Establish a Visual Hierarchy 

It’s important to establish some sort of visual hierarchy throughout your design. A visual hierarchy is the use of size and color to emphasize one item over another to draw the viewer’s eye to a certain item above others. Basically, you want to give visual clues to what’s most important in the graphic. Emphasize your message by focusing on the most significant phrases. The title text should have the largest font size, then subtitles, body copy and so on. You should also highlight any sort of CTA that might be included as well. 

6. Be Sure to Use Correct Sizing 

Every social platform requires images with different sizes, specifications and image types. When creating your design you need to identify which platform(s) you’ll be sharing it on. You will most likely have to resize the graphic to fit the specific dimensions of every platform you’re planning on sharing it. This can seem like a tedious task, but this is important for optimization and to ensure important elements of your graphic aren’t cropped or distorted. 

7. Keep it Simple 

Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by: 

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element 

More from Onimod Global 

Needing assistance with graphic design, branding or social media? We offer high-end design and branding for your business.

Visual identity and marketing materials are our specialty. Bring an in-house graphic design team to your business with Onimod Global. Learn more about who we are or contact us to bring your digital marketing strategy to the next level today. 

YouTube Select: YouTube’s New Premium Advertising Program

YouTube just recently launched their new premium advertising program, YouTube Select. “Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.” Vishal Sharma, YouTube’s Vice President of Product Management wrote. The purpose of YouTube Select is to make this easier for brands. Offering more flexibility to reach hard to find audiences, with the confidence advertisers’ buys are brand-safe. 

New Features

Emerging Lineups: YouTube Select packages content in what it calls “lineups.” These are tailored by market for topics such as beauty & fashion, entertainment, technology, sports and more. They’re now introducing a new offering, called “Emerging Lineups.” These provide an easier way to extend the reach of campaigns among upcoming or niche channels.

Sponsorships and Programs: There are also custom sponsorships and programs available to help brands target audiences across top YouTube apps and vertices, such as YouTube Kid, Sports, Music, and Originals. 

TV Audience Targeting: According to YouTube, over 100 million people in the U.S. watch YouTube and Youtube TV every month. They also have a higher household reach and share of watch time than the next 3 ad-supported streaming services combined, according to Comscore. To take advantage of this surge, a dedicated streaming TV lineup is being introduced as another offering for advertisers. Streaming TV combines the best of YouTube TV and lineups content, both on TV screens. That means being able to easily reach your audience with a single, scalable offering on the big screen across the best content. This includes popular creators, YouTube Originals, live sports, feature length movies, timely news and more.

They’ve also recently announced Brand Lift measurements on TV screens, which will soon be available globally for the app and YouTube TV. Ultimately to give advertisers better help measuring their brand results. 

Better Buying Options: In addition to more capabilities on the TV screen, there will also be more choices on how advertisers purchase their ads. It will vary by region, but many countries are making certain YouTube lineups available via Google Ads, Display & Video 360 and reservation.  

Why this is Important to Marketers

Connected TV viewing continues to increase considerably, especially in the midst of the pandemic. Over the last year or so YouTube has started focusing more on marketing objectives, rather than media. Ultimately to become a stronger and more strategic marketing partner for brands. YouTube Select is making it easier to ensure brand-safety when ad buying. Granting marketers access to advanced suitability controls, as well as the option to only serve ads on videos that have been machine classified and human-verified across all lineups. Overall, it offers an easier way for you to authentically connect with your audience at scale. 

According to YouTube, brands are already seeing results. “In 2019, global lineups delivered an average awareness lift of 13 percent and an average purchase intent lift of 9 percent. And in an MMM meta-analysis we commissioned with Nielsen in the U.S., YouTube Select lineups had greater ROI than TV in 73 percent of MMMs that measured YouTube Select lineups, Other Digital, and TV in 2016-2018.” 

Whether you’re new to the YouTube advertising space, or have been here for a while, YouTube Select is definitely something you should consider. 

More from Onimod Global 

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