Consumers took Black "Friday" by storm this year setting ground-breaking records with the largest online presence in its history. 2018's Black Friday shopping festivities also started earlier than ever. Right after Thanksgiving dinner, consumers everywhere jumped straight
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Amazon has earned their powerhouse title over the years since starting their business in 1997 selling books. With growth of 39% year over year in net sales, a 12x jump in earnings per share (EPS), and over
SEO, or search engine optimization, is crucial to the success of any business in any industry. SEO refers to non-paid marketing techniques with the goal of increasing your search engine visibility and ranking high on the first
Google Ads is a phenomenal tool to help promote your business and generate visibility and leads for your company. Google, in addition to other search engines, is filled with competition where one small mistake could potentially cost
The most essential piece to the puzzle of measuring success: data. Often delivered to you in an excel spreadsheet or word document, data can occasionally be painfully boring or confusing to interpret. The expert digital marketers at
Facebook is always developing new strategies for measuring the effectiveness of ads on their site. Recently, the company added several third-party solutions, 18 to be exact, to improve measurements of ads. In doing so, Facebook decided to
At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI
Managing a restaurant in today's fast paced, digital environment can be very difficult to keep up with. It's well known how competitive the restaurant industry is, so how can your venue stand out from the crowd? Implementing effective
2017 has been an interesting year so far in the world of social media, with some surprising stats and trends. Facebook remains a giant, Instagram is making strides, and Snapchat is utilizing augmented reality to its advantage. Some
It's no surprise that career opportunities within the digital marketing industry continue to grow, especially in the larger U.S. cities. With digital marketing being the heaviest advertising route used by most organizations today, these career opportunities are flourishing. Many
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