Tag Archive for: Chicago Digital Marketing

Collecting and Utilizing Customer Feedback

/in /by

As we live and work in an era of unprecedented global transparency and digital experience-sharing, feedback has never been more business-critical than today. Feedback, both negative and positive, is constantly being shared about companies, products, and experiences. This is referred to as the feedback economy, and as it has grown, it has become the cornerstone of company growth initiative. 

The feedback economy has changed the way customers make decisions and their expectations are at an all-time high. While gaining customer feedback as become a no-brainer for most companies, analyzing and utilizing that feedback is not so simple. 

 

The Top Ways to Gather Customer Feedback 

Live Chat 

One of the best features an eCommerce website can have is live chat. This option allows companies to get closer to their customers by being able to immediately address needs or challenges. Companies can easily identify patterns of any recurring issues, speeding up the process of finding long-term solutions for those issues. There are a number of services that introduce live chats on any website, such as Zopim. You can make the live chat proactive by making it appear on users’ screens whenever they have been a page for a specified amount of time. This increases the efficiency of the feature and the chances of it getting used.

As with all forms of feedback, the quality of company response plays the biggest role in getting real results. Having employees constantly monitoring the chat is important, ensuring all customers’ questions or concerns are addressed promptly and legitimately. To go even further, you can get feedback on the live chat session. A short survey can be sent to the user, asking whether or not their experience was helpful. This can help companies immediately identify the effectiveness of the chat and chat-support personnel. 

Form-Based Surveys 

Surveys are the most basic and common way to gain customer feedback, but there are many opportunities for error when using this method. It’s common for companies to get carried away with too many questions, trying to get as much detailed feedback as possible. QuickTapSurvey discovered that the number of questions and time spent answering questions is not a linear connection. The more questions a survey has, the less time respondents spend on each question. Meaning that the more questions a survey has, the less accurate and reliable the responses will be. There is no ideal survey length, but from what research has gathered, the shorter the better. A good strategy is to make sure that every question has a clear purpose and will fulfill end goals.

It’s also important to include open-ended questions. While multiple choice questions are quicker for customers to answer, the answer choices are based on company assumptions. Open-ended questions give the customer the opportunity to give their unique and long-tailed opinion. These types of surveys should only be sent to engaged users that will take the time to provide the feedback. 

Consistently Monitor Social Channels 

Social media platforms such as Facebook, Twitter, and LinkedIn have become an invaluable resource for customer feedback. Similar to live chat, there are a variety of tools available to help companies gather conversations that take place on social media about a brand, and even monitor social presence of companies and their competitors. Social listening is a great way to get closer to customers, improve user experience, and quickly respond to comments or issues. Just as with live chat, time is crucial when it comes to handling questions, complaints, or any kind of negative feedback, as it can spread quickly. Social listening requires resources dedicated to monitoring and responding to feedback, as some companies even turn to third-parties. Feedback monitoring should go even further than just on social media, as there are a number of review-based apps and sites that are valuable as well. 

On-Site Comment/Suggestion Boards 

Suggestion boards take gathering feedback further by allowing users to not only collaborate ideas with the company, but with other users as well. Depending on the type of board used, posts can be upvoted or commented on by other users. This can help companies discover what needs or opinions are most popular among their customers. Simplicity and ease of navigation is important. Users should be able to post and comment without any difficulties. Creating categories, allowing users to view the most popular posts, and making it searchable are all ways to increase efficiency and effectiveness. To get started, invite the most engage users to leave ideas, those that know the brand best and can leave legitimate improvement suggestions. After there is a strong base board, other users can be invited to start upvoting, commenting, or leaving ideas of their own. Real results take time, as feedback isn’t accumulated immediately. 

 

Using Customer Feedback 

Product Improvement 

Being able to identify product improvement areas is one of the best things a company can get out of customer feedback. More often than not, loyal and engaged users have developed an expertise of products and their features, maybe even more than employees. No matter how hard brands try to put themselves in their customer’s shoes, users will still have a different perspective and different ideas that wouldn’t have been thought of. It can save time and resources following user advice. Not only will customers appreciate that they’re being listened to, it can set companies apart from the competition as a business that genuinely cares and implements customers’ valid ideas. 

Prevent Customer Churn 

Negative feedback shouldn’t be swept under the rug or kept silent. This is crucial to improve customer service and experience. Ignoring negative feedback has compounding effects. A customer who has taken the time to contact you about a problem is much more likely to spread that information to others, especially if they were just ignored. Failure and negative feedback is actually an opportunity to foster a stronger and long-term relationship with that customer. Understanding these customers’ problems and ensuring future satisfaction is important. Keeping a consistent two-way conversation open goes a long way, by building trust and showing you care. Responding to negative feedback increases the chances of keeping an existing customer, which is cheaper for companies in the long run, and looks better all around.

Empower Employees

Customer feedback can be used as a driver to motivate employees. If there has been consistent positive feedback about one feature in particular, share that with whoever is responsible and the team as a whole. It’s a good strategy for encouraging healthy competition among staff. Similarly if there is any consistent negative feedback about one specific feature, pass it on to those responsible. They should communicate with the dissatisfied customer directly. It can make employees feel more in charge and encourage them to take ownership of products or features. Sharing interesting feedback can help teams start deeper conversations about products and come up with new improvements and ideas. 

Identify Potential Advocates 

Consistently gathering customer feedback can help quickly identify those that are most satisfied and the most loyal. The next step is to develop those customers into valuable advocates. Get them sufficiently educated and excited about products so they can accurately share and recommend them. Advocates don’t need monetary rewards to be motivated. Give them shout-outs on social media, send them exclusive information, deals, or even hand written notes. New customers often trust other customers more than companies themselves. It’s a good sign if more than just the company is boasting about how great their products are.   

 

Final Thoughts 

Creating a product and marketing it well is only half the job. The feedback economy is growing, companies can take advantage of it by having a lasting commitment to gathering, analyzing, and sharing feedback to anyone that plays a vital role in product and business development. Customer feedback is becoming more and more essential for growth and mastering customer experience. A company that falters in listening to customer feedback is a company that will most likely falter in all other areas. 

 

More From Onimod Global

For more digital marketing tips, updates, and the latest news, check out our blog page here, or learn more about Onimod Global here.

Measuring SEO Success

/in /by

Consistently measuring SEO results and success is crucial to maintaining an effective SEO strategy. But what exactly should you be basing your SEO success off of? With so many different measurement strategies, you need to make sure you’re choosing what’s relevant to your company. What small business consider successful for an SEO campaign, large corporations probably would not.

While all businesses are aware they should be focusing on SEO to generate website traffic, it can still be a struggle to create an effective and comprehensive campaign, especially when it comes to small businesses.

Standard Measurements of SEO Success

Website traffic and conversions are the top two ways businesses measure SEO success. While traffic is important, focusing on that alone puts businesses at risk of missing other crucial metrics. Conversions do often equal success, but it’s almost impossible for a company to have a 100% conversion rate. It also depends on what the company considers a conversion. If it’s an online retail store a conversion is probably a purchase. But often times conversion doesn’t equal new business. For example, an online loan company would consider a conversion someone submitting an application, but what if the application was denied because they didn’t meet the requirements?

The metrics chosen should be relevant and align with your company’s ultimate goals and objectives. The most important aspect to be tracked is overall traffic and conversion quality. Are those coming to your website or filling out forms turning into new and legitimate business opportunities?

Measuring Quality

Time on Page & Pages Per Visit

Depending on what your goal is when a visitor reaches your site, these two things may be beneficial to track. For example, you posted a new blog and you know it takes an average of 3 minutes to read, but the average time visitors spend on that page is only 10 seconds. That probably indicates people are not sticking around to read it. It’s the same with pages per visit. Is the goal to keep users engaged on one page, or is there a final step you want them to reach? If your site’s pages operate independently then this wouldn’t really matter, if not, this may be something you want to consistently track.

Bounce Rate

Bounced sessions indicate that a searcher visited the page and left without browsing your site any further. Bounce rate can determine not only traffic quality, but also quality of the site itself. A high bounce rate can sometimes indicate your website needs improvements. Making it more engaging by including links to other posts or pages is one strategy to keep visitors interested. Though a high bounce rate doesn’t always mean the website needs to be updated. This can also mean visitors are just quickly finding exactly what they needed, such as hours, menus, addresses, etc.

Scroll Depth

Scroll Depth determines how far visitors are scrolling through each individual web page. Are visitors regularly reaching your most important content or the call to action? If not, consider rearranging the content of the page, putting the more important information higher up. Consider the quality of the content as well. While keywords are important and should be included, you don’t want that to be the extent of your content. The information included on the page should be enticing and valuable. Put yourself in the user’s place, what would make you continue to scroll down the page?

Backlinks

Backlink quality is measured by the number of links from websites with high domain authority. While you can’t control all the links that come back to your site, you can target backlink quality by reaching out to other sites that provide domain authority and a new, but similar audience. Keep in mind relevance and novelty. Endorsements from new sites can have a greater impact than repeats. The more relevant the site is to your content, the better endorsement as well.

Putting Your Resources to Use

Google Analytics is a great way to track and measure all of this data in one place. If you already enacted an SEO campaign, you most likely have access to all these capabilities. Google gives you an extensive list of metrics to use, but it can be difficult to know where to start or exactly what the data means. A few places to start could be by tracking isolate organic traffic, page visits, campaign traffic, or click through rates.

How Onimod Global Can Help

As experts in SEO and Google Partners, we know exactly what you should be tracking, and how. As one of our core attributes, we can develop SEO campaigns across all major search engines that deliver increases in organic traffic and natural rankings. We are cross-channel digital marketing experts that work with companies of all sizes, all around the world. Read more about what we do here, or contact us with any questions here.

Why Programmatic Video Advertising is on the Rise in 2019

/in /by

In the recent years programmatic advertising has quickly gained a substantial amount of popularity, especially among digital advertisers.

It’s estimated that they will be dedicating even more of their budgets to programmatic video inventory in 2019. It is estimated by eMarketer that programmatic video ad spend will reach $29.24 billion, which would account for almost 50% of all programmatic display advertising spending this year.

Why exactly is this strategy gaining so much popularity and why do digital advertisers believe it is valuable enough to be spending almost half of their budget on it? Are there possible downfalls?

What is Programmatic Video Advertising?

Programmatic video advertising is essentially the use of bots to buy ad space according to set prerequisites. The advertiser enters a detailed description of their ideal audience, their budget, and their ads into the program. The program then takes user data and uses real-time bidding to display the ad to a user that fits the ideal client profile, the advertisement with the highest bid is given the spot. This process is completed before the page loads. Ideally, the ads are only being shown to people that would actually be interested in what’s being offered, to hopefully get the most out of the ad spend.

The Benefits:

Greater Reach

The internet averages billions of users at any given time, with the possibility to reach millions, depending on the targeted parameters. Programmatic enables advertisements to reach a variety of different channels across platforms that companies would not otherwise have the ability. The program has an extensive web of established connections that allow these companies to reach new users across all platforms. Not only does the message have the potential to reach a larger amount of people, it also reaches specific people, those identified as the ideal audience.

More Specific Targeting Capabilities

Programmatic technology uses behavioral analysis to pinpoint the audience that the ads are best tailored for. The program is capable of IP targeting, geolocation targeting, contextual keyword targeting, and retargeting. This means advertisers and marketers can continue to reach those ideal customers that have yet to make a conversion to the website.

Uses Real-Time Data

As soon as a campaign is released, every detail is immediately trackable. You don’t have to wait until the end to measure the results. As soon as an ad is displayed the impressions, who it was seen by, where they were located, ect. can be instantly analyzed. This also allows to make changes whenever necessary, ensuring you’re not spending ad dollar in the wrong places.

The Challenges:

Fraud Risk

With the ultra simplified process of being able to buy and sell ads, anyone is essentially capable. The most common instances of fraud in programmatic advertising are non-viewable ads, as well as bot traffic. The problem of non-viewables is that the ads are reported as placed and displayed, but they were actually buried, never reaching the user. And while bots can make things very efficient, they can also be used to fool the system. The artificial traffic is used to drive up the prices, resulting in higher ad spend.

Ad Misdirects or Misplacement

Publishers can sometimes forward ads to affiliated entities, getting displayed there instead of their intended placements. This could mean that the ad never actually reach its targeted audience. Depending on the ad, this could be harmful to brand image. For instance, if an adult-intended ad ended up being displayed on a children’s site. While stronger preventative measures are being created, issues can still frequently occur.

It gets Costly

As the precision of pinpointing the perfect customer increases, so does the price. Depending on how specific your audience is, it may be more beneficial in the long run to purchase the more expensive program. You don’t want to be wasting money on an audience that would never even consider what you’re offering.

Final Thoughts

There’s no doubt that programmatic advertising is extremely efficient, but just as every other advertising platform there are a variety of downsides that come along with the advantages. As with anything, you just need to decide if those benefits outweigh the risks.

For more information regarding the newest digital marketing trends, visit the Onimod Global Website. If you’d like to see what we’ve done for other companies and can potentially do for you, click here, or if you’re ready, you can request a quote here today.

 

How to Optimize Your Dark Social Usage

/in , , /by

Private messaging apps such as WhatsApp, direct messaging via social media, emails, etc. are all referred to as “Dark Social” by marketers because content shared through these platforms are particularly difficult to track and analyze. This is becoming an increasingly popular way for users to do their social sharing. Read more

Test Your Website Speed And Performance

/in , , /by

The best way to improve your performance is to determine your starting point. Your potential customer does not have the patience to sit around waiting for a slow website to show up on their smartphone or desktop; they want everything immediately. This is why it’s so important to recognize where your site is at currently so you see areas for improvement.

The best way to do that you may ask? Onimod Global’s custom-made digital audit.

 

Our team offers complimentary digital audits for your company to determine what areas of your current digital marketing strategy needs improvement. Our digital audits measure your organic, paid search and social visibility as well as identify any errors or issues with the website. The audit is to give you a solid grasp of what issues your online business may be experiencing.

The digital audit will include the following:

  • SEO Analysis
  • SEM Breakdown
  • Social Media Influence
  • Website Performance
  • Local Business Optimization

All of these areas are crucial to your success in the digital space which is increasing in traffic daily.

Account managers at Onimod Global work with a wide variety of clients every day, and there is not a single industry we don’t feel confident in creating a marketing strategy for. Not quite convinced? Check out the dozens of case studies on our site by clicking here!

 

Ready for your brand’s custom-digital audit?

Simply visit our digital audit page, and enter your information for a complimentary digital audit. We cannot wait to work with you!

10 Digital Marketing Statistics You Need To Know In 2019

/in , /by

Digital marketing is forever changing and revolutionizing the way the industry interacts with consumers. The rapid evolution of digital marketing is more significant than ever. According to a survey by Adobe, 76% of those asked felt “that marketing had changed more in the past 2 years than in the previous 50”.

As time goes on, keeping up with the changes to digital marketing can be challenging. To keep you up to date, Onimod Global is here to provide you with 10 digital marketing statistics covering topics from conversion optimization to mobile marketing to start off 2019.

 

1. 60% of people have started using voice search within the last year. (Venture Harbour)

Search marketing has experienced some of the largest changes in regards to digital updates and Google algorithm updates. This shows that voice commands on Google, Amazon, and a variety of other sites are only increasing in popularity and a force to be reckoned with when it comes to search queries by consumers.

 

2. 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. (Unlockd)

3. Mobile is predicted to account for 72% of digital ad in 2019. (eMarketer)

If you yet to optimize your site for mobile, now is absolutely the time to do so. While desktop advertising will always be a portion of your marketing budgets, mobile is where it’s at in 2019 and will only continue to increase. By now, it’s time to recognize the impact of smartphones and stop cutting yourself short of potential leads and conversions your business should be experiencing on the mobile platform.

 

4. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (MailChimp)

It’s fairly common knowledge that segmenting your email campaign lists will increase your click-through rates, however it’s always positive to see this backed up with data. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

 

5. The average ROI on CRO tools is 223%. (Venture Harbour)

6. 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. (Adelie Studios)

A high conversion rate is crucial to the success of your business specifically generating leads and sales. You can use conversion rate optimization to persuade your website visitors to complete the desired action whatever that may be. Utilizing sources like Google Analytics and other CRO tools will significantly impact your success in 2019.

 

7. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic. (Marketing Profs)

8. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Demand Metric)

Websites that consistently generate new, valuable, up-to-date, and original content should see a steady increase in organic search traffic and improved positioning in search engine results. This is the best way to increase your rankings for any topic or industry and saves a big chunk of your budget. Always make sure your site is rich in both keywords and helpful, useful content to help “sell” your business.

 

9. Infographics are Liked and Shared on social media 3X more than other any other type of content. (Mass Planner)

Infographics are great for a variety of reasons! They are eye-catching and persuasive, easily understood, and memorable. They are successful because they are informing versus selling. With an infographic, you’re sharing information, building a relationship, and creating a potential customer without being pushy.

 

10.  Social media has become the most popular content marketing tactic reported by 90% of B2C businesses. (Content Marketing Institute)

The key to social media is recognizing which platforms work best for your industry. Instagram, Facebook, and Pinterest are clear winners for retail business whereas plumbing would utilize other social platforms. This is the most popular content marketing tactic because it’s the best way to get your brand and business in front of the right audience with minimal costs to your marketing budget.

 

More From Onimod Global

For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

 

 

 

Final Results Of Black Friday Shopping 2018

/in /by

Consumers took Black “Friday” by storm this year setting ground-breaking records with the largest online presence in its history. 2018’s Black Friday shopping festivities also started earlier than ever. Right after Thanksgiving dinner, consumers everywhere jumped straight to their cellphones to begin their holiday shopping. SalesForce reported that peak sales times were between 8 to 10 pm and started ramping up as early as 4 pm local times. Black Friday was also the first day ever to see more than $2 billion in sales coming from smartphones alone. According to MarketingLand, a record $6.22 billion was recorded in online sales for Black Friday — an increase of 23.6 percent from last year.

 

An Adobe Analytics spokesperson shares more on the trend of online shopping on Thanksgiving day over the past several years:

“We attribute this to many consumers being on the road or with family during the holiday, and they’re using this time to shop (often via mobile). The takeaway for marketers is there’s an opportunity to market to consumers on and around Thanksgiving Day – not only the traditionally known shopping holidays like Cyber Monday and Black Friday.”

 

What’s New This Year

Another rising trend in the year of 2018 holiday shopping thus far has been buying online and picking up your purchase in-store. The growth in this shopper has risen 73 percent from Thursday to Friday, which can be credited mainly to stores being closed on Thanksgiving day. Nevertheless, this is a trend gaining ground quickly and presents an opportunity for marketers to capitalize on and make easier for consumers.

More than one-third of online Black Friday sales were made on smartphones surpassing last year’s 29.1 percentage of online purchases. $2.1 billion were done in sales this year via smartphone on Black Friday, completely shattering the record set last year on Cyber Monday at $1.4 billion. The trend of smartphone shopping is here to stay and will only continue to increase every single year.

 

Why These Sales Are Important

Holiday shopping is just getting started! While 2018 Black Friday and Small Business Saturday shopping is in the books, Cyber Monday kicked off today and is predicted to be the largest online shopping day in history. The opportunity here is recognizing the importance of mobile to consumers in today’s holiday shopping adventures. The companies that place their efforts in developing an extremely user-friendly mobile interface will be very successful with their consumers. It is also recommended to pace your holiday sales throughout the holiday seasons instead of focusing solely on Black Friday or Cyber Monday.

Updates To Amazon’s Advertising Platform

/in , /by

Amazon has earned their powerhouse title over the years since starting their business in 1997 selling books. With growth of 39% year over year in net sales, a 12x jump in earnings per share (EPS), and over 100m Prime subscribers globally in Q2 2018, it’s impossible to ignore their influence over customers’ journey in the e-commerce space.

This month, Amazon’s team revealed some big changes by reintroducing their advertising brand. Competing with Facebook and Google platforms, Amazon is combining several applications in their advertising suite into the simple brand of Amazon Advertising. What was once Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP) will now all become one simplified tool for brands to utilize.

Senior Vice President of Amazon Advertising, Paul Kotas, elaborates more on their new and improved platform:

“We’ve unified our product offerings under the name ‘Amazon Advertising.’ This is another step towards our goal of providing advertising solutions that are simple and intuitive for the hundreds of thousands of advertisers who use our products to help grow their business.”

How Amazon Is Positioning To Be Competitive 

Above all, Amazon has the competitive advantage of knowing that customers are going to their site first for product search and discovery. With Amazon being the most used and trusted tool, it must be thought of as a search engine in itself rather than just an e-commerce site. According to RedDoor, many brands and companies are creating specific marketing teams to manage their positioning on Amazon’s site in addition to agencies creating large scale so brands can establish themselves on Amazon.

Amazon has differentiated themselves in the following areas:

  • Real-Time Optimization: The tool that sets them apart the most from Google and Facebook is real-time optimization. While it may take time to see improvements in your organic search ranking on either of those platforms, Amazon is optimizing your product page in real-time.
  • Direct: Everything in Amazon’s space is within the Amazon ecosystem. A potential buyer never leaves the network with Amazon’s inbound links which is a huge difference in how they advertise versus other competitors like Google and Facebook.
  • Incentive: Amazon makes money on what you sell, where Google is more concerned on click-through rates to any landing page you have. The bias of each platform is very important to keep in mind while reviewing what is performing best.
  • Customer Service: Customer satisfaction is another thing that individualizes Amazon’s advertising space due to the fact that reviews and ratings are crucial to Amazon’s listings.

 

Amazon advertising has grown so much, yet is still young in its development. Amazon’s team will be working to make tools more efficient and effective for all brands, companies, and customers using this platform.

 

More From Onimod Global

For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

 

Organic SEO For Plumbers

/in /by

SEO, or search engine optimization, is crucial to the success of any business in any industry. SEO refers to non-paid marketing techniques with the goal of increasing your search engine visibility and ranking high on the first page of search results for specific keywords. The plumbing industry can benefit from SEO in a variety of ways. Experts at Onimod Global are professionals in this space plus more, check out our case studies on a variety of industries!

The plumbing industry needs SEO work for a variety of reasons:

  • Cost Efficiency. This is the foundation of any marketing plan, it gives you the most value without costing any money.
  • Visibility. Competition in this area can be tough, as we know from working with several clients in this industry. With a good SEO strategy, your visibility will increase over a long period of time.
  • Sustainability. Organic search will last for over a long period of time, and it can establish your company as one that will constantly ranking on Google SERPs (search engine results pages).

 

Importance of Local SEO for Plumbing

The major purpose of the internet presence is to attract plenty of customers who will require your plumbing services. For the industry of plumbing, SEO is a very important element in terms of building up revenue and business growth. Since most plumbing operations are in specific areas, a strategy that is very efficient is to include keywords that will target local business in your area.

For example, if you had a plumbing company in Chicago, several blog posts and pages on your site should include phrases about being a plumbing company located in Chicago. Through that, customer lead generation is easy and fast.

 

More From Onimod Global

We would love to work with you and help you optimize your digital marketing strategy for your plumbing company. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

How To Stop Wasting Your Ad Budget

/in , /by

Google Ads is a phenomenal tool to help promote your business and generate visibility and leads for your company. Google, in addition to other search engines, is filled with competition where one small mistake could potentially cost you wasting loads of your ad budget. For example, your company may be bidding for several broad match keywords and potentially targeting the entire world when you’re only located in the U.S. As trusted Google Partners here at Onimod Global, all of our account managers are experts in working with ad budgets and have learned how to use ad dollar as efficiently as possible. Time to get smart with your spending, so we have a list of three simple tips to get the best bang for your advertising buck.

    1. Bid Higher On Profitable Locations

      As simple as this may seem, a lot of people don’t realize that they are targeting based on the default Google Ads target location, which is actually the entire world. If you have an e-commerce site that only ships within the U.S., and your ads are showing up to people in Italy and China, who are clicking on your ad and wasting your ad budget extremely fast. This is clearly frustrating, but the good news is that it’s also very avoidable.
      The work doesn’t stop there, you can also be prioritizing the areas where you’re sales are much higher. Say you are a retail e-commerce company that focuses on swimsuit sales, you may want to make bid adjustments to bid more on coastal areas like California and Florida vs. Iowa and other Midwestern states that swimsuit season is significantly shorter.

    2. Avoid Broad Match Keywords

      Broad match keywords are yet another common culprit of wasted ad budget. If you’re a shoe company bidding on the keyword ‘shoes’, you will eat up your budget and these types of keywords typically don’t perform well for advertisers. If you choose this method of advertising it will likely leave you with a lot of irrelevant, non-converting traffic.
      A solution to avoiding a lot of wasted ad budget is to take advantage of negative keywords. These will typically lead you to the most interested customers and will help you spend your ad budget much more efficiently. For example, if you offer pet services at your company but not grooming, you would add grooming as a negative keyword and that would eliminate people searching for pet grooming services to click on your business advertisement.

    3. Standard vs. Accelerated Ad Delivery

      Accelerated ad delivery is exactly how it sounds: spends your budget as fast as possible. If you ever use the accelerated method, it’s always in your best interest to monitor the campaign as closely as possible. If you have a campaign scheduled to run all day 24/7, and you’re also using the accelerated delivery method, that ad will start running at midnight and could potentially be out by 7 AM. Then you have no ad dollar left to spend on the rest of your day for consumers to click-through to your site. We recommend the standard ad delivery in almost all cases over the accelerated ad delivery method.

More From Onimod Global

We would love to work with you and help you optimize your ad budget and help you spend efficiently. To contact our experts or request a quote, please click here. We can’t wait to hear from you!